After busy work, Ms. Qin will take the time to put on her cheongsam and enjoy her own afternoon tea with a set of bone china dishes that are as thin as flaps. Tableware is lustrous and bright, and the colors of ink azure seem to inhale people. In the rainy season, in the south of the Yangtze River, every week, but every time I pick up spoons, I know that life is beautiful. I'm not going to. ' 'To keep my beloved dishes, she deliberately chose a vintage dishwasher from Toshiba. Tableware, gorgeous dishwasher, the elegant interpretation of a woman's elegance.
Call for a better life
In 2017, China’s per capita GDP reached 8836 U.S. dollars, and it was decided that the material basis of superstructure was in place. The Nineteenth National Congress report pointed out that at present, the main social contradictions in our country have been transformed into people’s ever-increasing demands for life and imbalances, and inadequate development. Contradictions.
As Chinese consumers turn to the pursuit of intrinsic value, Chinese families continued to open the 'kitchen revolution', 'toilet revolution', IH rice cookers, smart toilet seats, dishwashers, washing and drying machines and other quality-improving appliances came into being Among them, the highlight is the growth of the dishwasher market!
According to the latest data from Ove Cloud Network, sales of domestic dishwashers in 2009 reached 969,000 units, an increase of 144% year-on-year, and achieved sales of 4.37 billion yuan, a year-on-year increase of 129%. By the end of 2017, the dishwasher penetration rate in China had approached 3 %, It is very close to the industry recognized 5% of 'Matching Point' - industry observers generally believe that ' once the popularity of a certain type of household appliances reaches 5%, the growth of this category will be like a spark, unstoppable!'
The reasons for the explosive growth of dishwashers and dishwashers are indispensable: the rise of new middle class, the innovation of Chinese eating habits, and the active participation of many brands.
A foreign company executive shared the story of him and the dishwasher. 'A few years ago, I asked a friend at home to get together. After dinner, my wife complained that the cleaning work was annoying, 'Especially 18 red wine glasses, no matter what kind of scrubbing is not clean After '. ', he installed a dishwasher in his home and experienced a five-star cleansing experience.
With a healthy diet, the concept of meticulous craftsmanship is firmly rooted in the minds of people. Modern people regard eating at home as self-care after a busy work. After meals, the messy cups are handed over to the dishwasher for free time to enjoy life. In the world after 80 and 90, the tradition of hand-washing dishes is disintegrating. For them, dishwashers are valuable and life is priceless.
The light of technology shines into the kitchen
Based on the Chinese people's quality of life, Toshiba has joined the dishwasher product promotion camp. As a Western-style living product, the dishwasher was only suitable for shallow dish standard dishwashing. The introduction and improvement of Japanese companies make it more suitable for Asian Americans. Deep bowl utensils commonly used by people. The high degree of conformity of the diet and utensil culture made Toshiba from the Japanese system more advantageous in understanding Chinese dishwashing.
At the AWE2018 opportunity, Toshiba launched a series of new dishwashers. What are some of the highlights of these new products?
First of all, it is Toshiba's technological quality that gives people a new experience. With smart eyes, smart wash, Huifeng storm shower, Huifeng powerful drying as a sudden entrance, Toshiba has a long-term solution to the problem of long dishwasher time, water and consumables. Stubborn stains are difficult to clean, as storage use is easy to produce secondary pollution and detergent residues and other consumption pain points.
With the development of smart technology, home appliances with self-identification and self-adaptive efficacy are widely favored. Toshiba's full-control intelligent washing developed by Toshiba can predict the degree of soiling of dishes through the recognition of pre-washing water flow contaminants and thus determine the appropriate washing independently. Time, temperature, strength, detergent dosage, etc. During the entire washing process, 'Eye' can dynamically monitor the cleanliness of the tableware to ensure that the tableware is free of dirt while also avoiding detergent residues.
Cleanliness is the essence of the dishwasher. The spray technology fundamentally determines the dishwasher's ability to clean, Chinese tableware has different specifications, there are many kinds of Chinese cooking, face more complicated washing environment, Toshiba from the strength and The spray arm has been improved in two aspects. From a dynamic point of view, Toshiba has increased the horsepower of the spray pump to allow the water flow to produce cutting and scraping effects, thereby effectively reducing the pretreatment process before dishwashing; from the perspective of Toshiba has changed the traditional upper and lower spray arm configurations. Through the biaxial omnidirectional spray arms, horizontal and vertical spray interlacing has been achieved. 360 showers have no dead ends, breaking the strict limitations of dish placement and giving Users minimalist, extremely clean experience.
Drying is the touchstone to test the high end of the dishwasher. The dishwasher with good drying effect is not only completely sterile, but also can be used as a cupboard to save kitchen space. At present, according to the drying requirements, the manufacturer develops Bud drying, PTC hot air drying and other new technologies. Toshiba dishwasher's intelligent drying hot air system using PTC hot air drying, the use of heated air to take away the dishwasher liner moisture, keeping the containers warm at the same time, to create a more dry storage In the environment, even after the washing is completed, there is no need to worry about secondary pollution. In fact, due to the efficient sterilization of high-temperature water and drying functions, the dishwasher has formed an alternative to the disinfection cabinet to a certain extent. In 2017, the sales of domestic disinfection cabinets Has dropped 1.5 percentage points compared to the same period last year.
Reproduction of artisan spirit
In addition to the technological content, Toshiba dishwasher conveys the spirit of 'people-oriented' from the details. As a product of Japan's lean manufacturing system, Toshiba dishwasher manufacturing process, incoming materials and quality control must be compared 1. This “one size” must be felt through close contact with the eyes, fingers and hearts.
In the external body of the dishwasher, the 'seal joint' is the first to be felt by the author. Like a Yunjin Tang suit, if there is a mismatch in the stitching pattern, it will degrade the quality, but Toshiba produces no misalignment. Splice, curvature, up and down, decorative coating, perfect.
The interior of the basket is clean and smooth. The roller on the bottom of the basket slides smoothly. There is no burr in the shower arm. The details are in place. It seems to make people feel better.
In addition to the subtle details of the appearance, Toshiba has also concentrated on some small details, 47 dB ultra-quiet operation, soft water purification, internal lighting, cavity self-cleaning and other functions are really intimate. Taking the self-cleaning function as an example to solve the consumption The 'dishwasher dishwasher, who wash the dishwasher' confused, so that post-maintenance easier; and clean soft water, not only can promote the detergent effect to play, and better rinsing effect.
For the intimate details of Japanese products, consumers have a reputation, and Toshiba dishwashers clearly bring this kind of consideration to China.
Minimalist aesthetics
For modern home appliances, in addition to functional requirements, consumers have begun to pay attention to the quality and emotional experience they bring. Dishwashers are no exception.
To meet the needs of personalized aesthetics, Toshiba has introduced a richer color system based on the traditional design of dishwashers, black and white, and embedded design. For the first time, try water orange, green color, and vintage design. The cupboard is more like a jewellery box or suitcase, bright colors ignite the vibrancy of the kitchen, making this busy operating space alive.
With the three heritages of 'Technology, Seiko, and Aesthetics', Toshiba hopes to build itself as one of the leading brands of high-end dishwashers in China.
During the Spring Festival of 2018, in the Spring Festival consumer trend monitored by the Ministry of Commerce, dishwashers and intelligent high-definition televisions, drying-in-one washing machines, sweeping robots, and water purifiers were jointly presented in the favored New Year column for consumers. It is expected that the Chinese dishwasher market will also achieve a growth of at least 85% in 2018. In the next 10 years, dishwashers will leap into sales of tens of millions of units.
Dongfeng has arrived, Toshiba's Chinese dishwasher business is awaiting departure!