In 2018, Vantage's strategy in the Chinese market will be deepened. Based on the 'fashion and wisdom' of last year, the content of 'knowledge' will be added, and the target population of the 'rich class' will continue to be strengthened. Vantage’s Vice President Han Wei In an interview explaining that the wealthy class is a person with sufficient connotations, longing for lofty, healthy and beautiful people, this class is not age-setting, nor is it divided into financial resources. All people want to be in this class.
Vantage Vice President Han Wei
Obviously, this way Vantage will remove the limitation on its own target population and have a broader space. The biggest cost of an enterprise is the cognitive costs of the consumer groups. Vantage proposes that the wealthy class will invisibly expand more potential consumers to become Its users. In order to draw the wealthy class, Vantage will build the knowledge kitchen as an important opening event in 2018. On March 8th, in the 'Wisdom Brain' built in the AWE pavilion, participants can feel and feel new. The world-developed series of knowledge kitchen listening books, experience the perfect combination of cooking and listening to books. This allows Vantage's industrial style to bring a book of enthusiasm, easier to get approval from the target group. 'We do not require everyone to buy Vantage products, But I hope everyone can like Vantage, Han Wei said.
In this year's AWE, Han Wei has discovered that the small brands that once participated in the exhibition have disappeared. Instead, more Chinese brands are expanding their exhibition space. 'Our area has expanded by 40%, and the area of many Chinese brands Both have expanded by 40% or more, Han Wei said. This is very interesting. This is a manifestation of the Matthew effect. It shows that in the field of home appliances, especially kitchen appliances, Chinese brands are actually becoming stronger. , Foreign brands are declining.
Han Wei is still a product force expert. He said that in the post-industrial era, the logic of thinking about products must be correct and the products must be correct. This logic is embodied in two aspects. One is that what kind of products are sold does not depend on manufacturers but depends on consumption. The consumer has now passed the stage of functional consumption. Customers are pursuing the most cost-effective but not necessarily the cheapest. Finding mutual recognition is the basis of all sales. This is Vanity's aesthetic prototype of the post-industrial era. The second is that Han Wei thinks that 'intelligence is not inventing anything, but how it is applied; the direction of intelligence is experience. How to apply intelligence is the top priority.' Industrial design leads aesthetics, smart technology leads consumption habits, and service upgrades Solving the pain points is the only way to increase product power. Han Wei said that Vantage brought three new products to this AWE, Vantage Fine Kitchen, Vantage Mirage and Vantage Mirror are the perfect representatives of these requirements. .
Vantage spokesman Lin Lin and Vice President Han Wei jointly open the kitchen post-industrial cake
Vantage chairman Pan Yejiang
In 2017, Vantage revenue was 5.713 billion yuan, and net profit was 508 million yuan. This is a proud figure. For the previously proposed goal of 10 billion yuan, Han Wei said that this year's new goal to be proposed by the chairman Pan Yejiang' is three hundred years. Billion, Six Years Two Billion Billion's Direction, Struggle.