The China Household Appliance Industry Chain Conference that has been successfully held for 3 sessions to date has its own insistence – through the opportunity of AWE, to create better communication and opportunities for upstream and downstream of the home appliance industry chain in the form of a conference. This is the convening of the industry chain conference. The original purpose was March 9, 2018. The second day of the China Household Electrical Appliances and Consumer Electronics Expo (AWE2018) was under the direction of the China Household Electrical Appliances Association. The 2018 China Household Appliance Industry Chain Conference (hereinafter referred to as the conference) organized by the “Electrical” magazine was held in Shanghai. The Grand Ballroom of the Kerry Hotel in Pudong was held on the third floor. Representatives of outstanding companies in the upstream and downstream industries chain gathered together to enhance understanding, broaden their ideas, and seek common development. For the significance of the industry chain conference, Wang Lei, vice chairman of the China Household Electrical Appliances Association At the time of his speech, he gave a high rating. She said: 'The China Household Appliance Industry Chain Conference is gradually growing into a docking of the supply and demand of upstream and downstream companies in the industry chain, sharing of technology ideas, forecasting the development trend of the industry, and concentrating on an important platform for harmonious development to become a complete machine. More factories, more comprehensive understanding of suppliers, finding the ideal channel for ideal partners, and playing a role in the transformation and upgrading of home appliance industry. Increasingly active role. '
It is understood that the theme of the 4th China Household Appliance Industry Chain Conference was to upgrade core technologies and build an industrial ecosystem. Compared with previous conferences, it gathered more outstanding complete machine manufacturers and many upstream accessories, and attracted widespread attention from the industry. In the whole machine manufacturing process, relevant responsible persons from procurement, sales, and technology research and development departments of Bosch Home Appliances, Haier, Midea, Hisense, and TCL attended the meeting, and the related companies in the upstream of home appliances, Huayi, Jiaxibei La, GMCC&Welling, Anhui Wanlang, Embraco, Huang Shidongbei, Fujian Seth, Anson Science and Technology, Konig, Yimao Filters, Jiashun Chemicals and other outstanding suppliers also sent representatives to attend the conference and proposed many new products around home appliance manufacturing. New Craftsmanship, New Technology, New Ideas, New Concepts. As the organizer, Chen Li, chief editor of “Electrical” magazine, thanked the upstream and downstream companies in the industry chain for their support and recognition of the conference. She said: 'This year's industry chain The conference is already the fourth session of the “Electrical” magazine hosted by AWE. The most profound experience we have experienced in this four-year period is that the China Household Appliance Industry Chain Conference has grown into a very unique personality. The conference. 'She further stated that focusing on the industrial chain and focusing on the upstream and downstream, we pay close attention to the relationship between spare parts and complete machine companies. Although in the area of AWE's exhibition, the spare parts company is only a supporting role. In fact, he is supportive. The whole machine company sings the hero behind the AWE drama. On this platform, we also want to explore how complete machine and spare parts companies, parts and accessories companies, and parts and accessories companies have established a new, close, and win-win cooperation model. .
Upstream and downstream enterprises in the industrial chain collide with ideas
The Bosch Group is an important sponsor of the German Industry 4.0 strategy. It has promoted more than 150 industrial 4.0 projects in 250 of its global factories. In China, many factories have also taken the lead in launching dozens of industrial 4.0 projects. At the conference, Bo Zhang Rui, Vice President of Technology, Quality, and Innovation Department of Greater China, shared the experience of Bo Xi’s home appliance smart manufacturing practice. With his introduction, thanks to the technical support and advantages of the Bosch Group, Bo Xi’s home appliances actively implement the Industry 4.0 strategy to meet Personalizing user needs, responding to drastic changes in the market and shortening time to market, the practice of Industry 4.0 is mainly reflected in four aspects: First, nurturing consumer-oriented flexible production. Based on customer perception and cognition-oriented, pull the supply chain and Production responds rapidly to the market and customer needs. Because the product is characterized by small batches and high levels of innovation, the main focus is on the response to the sales cycle, the need to improve short-term forecasting capabilities, rapid response and enhance production flexibility, modularity Because of the large differences in product design, the value creation requirements are higher than the efficiency requirements. Second, driving smart operations excellence. Value-based Driven by the demand forecast, the focus must be on the accuracy of demand forecasting. Companies should mainly respond to fluctuations in demand forecasting, maintain low cost, high efficiency, maintain high reliability in supply chain and production, and gradually increase the degree of automation. The main applications of Western appliances include: Real-time key index monitoring system, predictive machine status analysis, automatic testing, automatic quick changeover, equipment maintenance support system, online programming, and deepening use of manufacturing execution systems. Impact on the environment. Industry 4.0 or smart manufacturing is not a simple substitution of machines, or an emphasis on the degree of automation and the number of robots used. We are more concerned with 'people', that is, our employees' role in smart manufacturing. Changes in skills, promotion of skills and impact on people due to labor load. The main applications of Bosch Home Appliances are digital support equipment, energy management systems, collaborative robots and other applications. V. Establishment of digital smart factories. In German Industry 4.0 The two major themes are smart factory and smart production, and the smart factory focuses on intelligent students. Production systems and processes, and the realization of networked distributed production facilities. Digitization is the foundation of smart factories, including the execution of production orders, supplier management, quality management, supply chain management, equipment management, tool management, etc. Standardization is a smart factory The second foundation is that the standardization of production equipment is a prerequisite for the realization of networked distributed production; the smart factory also needs to interface with users, through product lifecycle management (PLM) + digital development platform (Team center), from product design, Production layout design, production process, production management, market feedback, and other aspects to achieve data interchange, work together to quickly meet market demand and timely response. BSH appliance promotes PLM2.0 project, home interconnection project, modular design, digitization Supply chain to build digital smart factory. By implementing the Hardware+ strategy, Boshi Home Appliances uses the final product as a platform to integrate digital products such as interconnected products and services, modular hardware and software design, industrial 4.0 and product lifecycle management. , To better provide overall solutions for customers and end users.
In the speech of GMCC & Welling Zheng Liyu, Green advocated building a management culture that effectively uses its potential to create a green culture, sharing the green wisdom with the industry and the world, and developing a green cold chain that promotes regional development with the global industrial chain. The green manufacturing of the factory's highly efficient energy-saving production system is based on the green technology integrated with the integration of production, research, and intelligence, cold chain, and high-efficiency and environmental protection technologies to achieve a green effect. He emphasized that GMCC & Welling is advocating and practising green development strategies with green products as the core and the home appliance industry. Provide green core power to help the green industry upgrade. GMCC & Welling was first committed to optimizing and efficient air-conditioning compressor companies. GMCC&Welling's green technology starts from 'core'. Green technology research results include green core, smart multi-core, and fresh core. , Heat core, Flying core, etc. Taking Chiado as an example, its product heat pump dishwasher compressor/integrated heat pump, low cost M0 chip driver solution + IntelliSense and control provide green, safe and reliable for the industry. Products. The fresh core is the choice for high-end refrigerator cores. The refrigerator compressor is also the top innovative technology in the eye to achieve precise control and many other technical advantages. The thermal core is characterized by conquering the extreme cold, without hindrance of thermal energy, the colder the more the core, to achieve a more efficient, more stable, In addition to contributing to the larger environment, Zheng Liyu has also created a suitable product for household appliances—flying core. As a high-speed motor product, it is widely used in vacuum cleaners and other fields. GMCC&Welling's products can reach 80,000 rpm. 120,000 rpm, compact size, 0 second start, efficient operation, reduced energy consumption, etc.
Seeking breakthroughs in technology has always been the goal of the upstream and downstream enterprises in the industry chain. At this conference, Liu Yifan, CEO of Beijing Ansheng Technology Co., Ltd., who participated for the first time, shared the core technology to improve the sound quality of home appliances. He said: Noise reduction and noise reduction technology is a cliché topic in the home appliance industry. Traditional methods such as noise insulation cotton, sound-absorbing rubber and machine structure optimization commonly used by manufacturers are called passive noise reduction, but this method is not effective for low-frequency noise of many home appliances. The content shared by science and technology this time is the active noise reduction technology of home appliances, that is, noise is heard through the microphone. The unique algorithm calculates the same wavelength and amplitude through the chip, and the phase is 180 degrees opposite to the noise reduction wave, noise reduction wave and The noise sound waves interfere with each other in the process of propagation to achieve noise reduction. 'It is understood that the application of active noise reduction in home appliances, and headphones, and automobile are different in the technical requirements of these two scenes. The earphone range is small, only for two Ears, the goal of the noise reduction range is the ear of this single point. And the home appliances need not to reduce the noise of several points, but need to the entire room space. The sound field is under overall control. Anson Technology believes that active noise reduction technology is an amplifier for home appliance performance and quality. In terms of performance, products such as range hoods, air purifiers, and fresh air systems are used as examples. The user has large suction and high purification. Paying for efficiency, in fact, the core performance index is the size of the air volume. The most important reason for restricting the air volume index is noise, air volume is too large, the noise may exceed the national standard limit. If the noise is reduced by 5dB, it means in the country Under the standard limit, there is an additional 5dB of space. It is possible to use more speed, increase the amount of air volume, and improve the performance of the new wind turbine. In terms of quality, the quantitative description is made through 'air volume price' and 'wind-noise ratio'. The market price of air volume per unit of the product, the higher the number, the higher the market premium. The latter is the ratio of air volume and noise level produced by the product and is used to quantitatively measure the sound quality of the product. Through the data, Anson Technologies listed the 'air volume unit price' representing the premium quality, and it was completely positively correlated with the 'wind-noise ratio' of the product, highlighting the value. At present, AAC is headquartered Beijing, R&D center of the algorithm is located in the United States, focusing on active noise reduction in the field of home appliances. Announced three product solutions: AS-HOOD, AS-FAN, and AS-AIR are respectively facing the range hood, air purifier, and fresh air system. Category, to provide active noise reduction module and overall program.
One point information vice president Fu Jiren shared the media’s insights and solutions for the home appliance industry at the scene. The role of a little information in the industry chain is not just the media, but also the service provider of big data, doing valuable services for the industry chain. In order to develop more suitable marketing, he introduced the three revolutions of home appliances channels and three changes in information reading. As the third big data company to read the rise of the revolution, the interest engine of information is an open technology distribution service platform for users. Achieving valuable reading. In addition to technology, the quality and value of the content is still important. It is worth mentioning that the user activity home appliance information and the national appliance market sales have a very strong correlation, and a little information can be more accurate to make the user portrait He said that home appliance users are more concerned about home, automotive and technology. The trend of attention from users has also changed slightly from furniture, kitchen, decoration, cabinets to drivers, home, technology, digital and so on. Through a little information big data can be analyzed. Out of the user's grade, preferences, gender, city and other important information, including the hot spot of the month, home appliances The interaction between enterprises and stars, the user's perception of home appliance brands can take a glimpse of the big data, so as to achieve the previous insight and late comparison, to understand whether the brand communication of household appliances companies is effective, so that smart delivery.
Concept change, SERI Forum explores the new cooperation model of the industry chain
It is worth noting that the concept of upstream and downstream companies in the industry chain is changing. From the initial 'simple and crude' relationship of supply and demand, we have turned into a concerted effort to continuously strive to meet the people's growing needs for a better life. The higher realm of struggle. The change of this core idea has a direct bearing on the height, strength, and durability of the home appliance industry. It reflects the degree of precision that fits the development direction of the industry and the country’s macroeconomic development, and it is the humanity that is welcoming to a better tomorrow. Powerful protection. Unlike the previous industry chain conference, this session has the special session of the SERI Forum. SERI - Refrigerator Industry Supplier Ecosystem English is an acronym for Supplier Ecosystem of Refrigeration Industry. SERI is jointly owned by Anhui Wanlang Magnetic Plastic Co., Ltd. "Electric" magazine co-sponsored, currently has a total of 12 member units of the excellent refrigeration industry suppliers. According to Wanlang magnetic plastic deputy general manager, Zhang Fangfang, general manager of international business department, China's home appliance industry there is a phenomenon, supporting providers Limited to a single component production area, affecting its own diversity Exhibition, the management of a large number of suppliers by OEMs has also affected the improvement of their quality and efficiency. For this phenomenon, SERI will stand in a more comprehensive perspective by integrating the product chain and technology chain extension. From the factory's point of view, it will provide OEMs with more valuable solutions to their problems. SERI will build a win-win situation between refrigerator manufacturers and agile suppliers, and ultimately meet rapidly changing global consumer demand.
At the conference, SERI member company representatives, AIM TECH CEO Li Xiaoxiang, DR.TECH CEO Zheng Bingxu, South Korea Bailin Chemical Co., Ltd. Chairman Jin Yongchu, Taixin Electric (Tianjin) Co., Ltd. Executive Director Jiang Zhenglie, Fujian Saite New Material Co., Ltd. Chairman Wang Kunming, Zhang Bingsheng, chairman of Jiangsu Kaide Electronic Control Technology Co., Ltd. attended the on-site forum.
SERI members will jointly promote the development of the global refrigeration industry and share a manufacturing ecology with the host manufacturers to form an interest community. In the forum session, Li Xiaoxiang stated that as a company that manufactures electronic products, we provide design and installation for home appliance companies. Managing product business. I am very excited to participate in SERI, enjoy global resources and information with many members, and jointly explore the refrigeration market. Zheng Bingxu believes that it is of great significance to be able to cooperate with large Chinese companies to make refrigerator products. Kim Yong-chu said that in the global economy In the era of Bailin Chemical, it lacked some experience in internationalization, but it also lacked business opportunities. We hope to join SERI to bring more opportunities and develop together with local Chinese companies. Jiang Zhenglie believes that the establishment of SERI is a brand new one. At the meeting, he said at the meeting that the strategy of Taixin Electric (Tianjin) Co., Ltd. in China is very complete. At present, the main product is the motor that has been produced in China for 20 years. It is a great honor for SERI members. Zhang Bingsheng also stated that SERI is very honored to believe that this organization can make us progress faster.
Enterprises participating in the forum generally stated that the home appliance industry has entered a transformation and upgrading process and has imposed higher requirements on upstream suppliers in the industrial chain. As an important company in the upper and lower reaches of the refrigeration chain, it is also undergoing active transformation and upgrading to apply new materials and technologies. , Help each other, make the modular and win-win situation into a trend and mainstream, achieve resource sharing, turn crisis into opportunities, and provide users with better products. In addition, SERI provides a good platform for enterprise transformation and upgrading. Talking about the future, Kim Yong-chu said that the development trend of the home appliance industry chain will be environmental protection and intelligence. It is important to meet the needs of consumers. SERI members include the quality of our products while controlling the cost of the products. To protect the market's share, today's companies here are also in the interest of mutual benefit. Only by helping each other can we achieve a win-win situation. Therefore, we will devote all our energy to mutual assistance.
China's home appliance supplier award for outstanding contribution announced
The transformation and upgrade of the home appliance industry are progressing smoothly. Upstream component companies have contributed. To encourage and recognize the components that have made outstanding contributions to the transformation and upgrading of the home appliance industry, the conference set up a special award, the Outstanding Contribution Award to the Chinese Household Appliance Suppliers. China Household Electrical Appliances Association Wang Lei, Vice Chairman, at the China Household Appliance Industry Chain Conference in 2018, was GMCC & Welling, Anhui Wanlang Magnetic Plastic Co., Ltd., Huangshi Dongbei Electric Co., Ltd., Huayi Compressor Co., Ltd., and Fujian Saite New Material. Company Limited, Beijing Ansheng Technology Co., Ltd. awarded the Outstanding Contribution Award to the Chinese Household Appliance Suppliers.
Annex, meeting agenda
| project | participant |
| Sign in | all staff |
| Meeting starts | all staff |
| China Household Electrical Appliances Association leads speech | Vice President of China Household Electrical Appliances Association Wang Lei |
| "Electronic" magazine leader speech | Editor of "Electrical" magazine editor Chen Li |
| Boxi home appliances intelligent manufacturing practices and sharing | Bo Xi Home Appliances Greater China Vice President of Technology/Quality/Innovation Zhang Rui |
| Green Technology and Global Cooperation | General Manager Assistant of GMCC & Welling |
| a little power | One point information vice president Fu Jiren |
| The core technology and value of improving the sound quality of home appliances | Beijing Ansheng Technology Co., Ltd. Founder CEO Liu Yifan |
| SERI injects new impetus into appliance industry | Wan Lang, deputy general manager of magnetic plastics, general manager of international division Zhang Fangfang |
| SERI forum session | Forum guests |
| Outstanding Supplier Award Ceremony | all staff |
| End of the conference | all staff |