As the “evergreen” in the home appliance industry, Panasonic will celebrate the 100th anniversary of its founding in 2018. During the past 100 years, Matsushita has been making use of cutting-edge technology and innovation to continuously create satisfaction from its double sockets to televisions, refrigerators, and washing machines. Consumer demand for various products, At the same time, in the 40 years of deep cultivation of the domestic home appliance market, Panasonic also witnessed the changes in the domestic appliance industry.
On March 8th, 2018, Panasonic Panasonic held the '2018 Panasonic Home Appliance Strategy Conference' on the first day of the China Home Appliances and Consumer Electronics Expo (hereinafter referred to as AWE Expo). At the press conference, Panasonic Home Appliances (China) Co., Ltd. Manager Wu Liang said to the outside world that in the face of the ever-changing Chinese market, Matsushita Electric Appliances will change itself and achieve breakthroughs. At the same time, Wu Liang also released a challenge for 2020, which means that China’s home appliance industry in China will achieve annual sales of RMB 20 billion by 2020. .
Four strategies help achieve sales target of 20 billion yuan
According to data released by Matsushita Electric Appliances, Panasonic achieved sales growth of 177% in the previous year in 2017. Mainland China has become the second largest overseas market for Panasonic’s home appliance business. Wu Liang, General Manager of Panasonic Home Appliances (China) Co., Ltd. In order to realize the goal of annual sales of 20 billion yuan in 2020, Panasonic Home Appliances (China) Co., Ltd. will adopt a series of new measures in the brand, merchandise, marketing, and residential space strategy to help achieve this goal.
With the development of economy, people’s lives are becoming more prosperous. More and more families are pursuing the concept of “health, leisure, and taste”. Those households with higher incomes are considered by Matsushita as “new” target customers. The group, Panasonic will further adopt high-value-added commodities and more high-end brand influences to cater to this group of people and create more healthy lives and leisure time for them.
In the commodity strategy, Panasonic proposed the introduction of Japan's advanced technology, combined with China's actual conditions, developed excellent products suitable for China, and through the combination of European style and Chinese aesthetics in the design, the product and product will be integrated, creating a series of Sensitive product group. Finally, combining IoT IoT technology, these group products are integrated into the life scene, ultimately providing the consumers with intelligent services throughout the house, truly realizing everything from single items to product groups to the whole residential space. Strengthen and enhance.
The marketing strategy is to conduct marketing through online and offline Unicom and the use of big data. Panasonic stated that the future will be online and offline to ensure the 'same price' sales of the goods. In order to make people's lives a reality, Panasonic A brand new residential space strategy has also been developed. Through joint efforts with outstanding research institutes and companies, and utilizing the technology advantages of the Internet of Things, the value of Panasonic Home Appliances will be fully developed to form an online-to-offline closed-loop and all-round improvement. The customer's quality of life, and with the advancement of technology, it is also possible to continuously upgrade the function of the residential space, creating both material and spiritual values for the customer. By integrating the kitchen, bathroom, living room and other different spaces of the house, From the point of view of life, we begin to develop products that can effectively improve people's lifestyles and create more possibilities for a better life.
Redefine HOME
The society of the future will be the society of the network. At the press conference, the president of the Teshiro Teiji of Matsushita Electric Industrial Co., Ltd. Electrified Residential Equipment and Machinery Co., Ltd. released Matsushita Electric Appliance Vision for the next 100 years, proposed the concept of 'HOME' and carried it out. The new interpretation: that is, beyond the family space, the development of the linkage between the community and society. HOME will become a bridge between home appliances and appliances, home appliances and society, it will contain health, food, and entertainment and other aspects. Chang expressed that he hopes that Matsushita Electric Co., Ltd. can get close to everyone's life, create a rich and enriching HOME for everyone, and bring everyone a 'living life'.
Matsushita Electric Industrial Co., Ltd
Matsushita Electric spokesperson, the National Goddess Gao Yuanyuan visited the Panasonic exhibition area during the home fair and praised Matsuyoshi Huijia and Nanoe Nano-Ionics Pavilion. In response to Matsushita's Hui family, Gao Yuanyuan also spoke some of his experiences: I feel that Panasonic products really cover all aspects of life, and they are very intimate in detail design and have a sense of quality. Especially this year's Panasonic Huijia exhibition area, almost moved a smart modern home to the scene. The home environment not only takes into account the internal and external quality of home appliances, but more importantly, it can also provide health management for the owner. It really exceeds my understanding of traditional home appliances.
The National Goddess Gao Yuanyuan debuted at the Panasonic Pavilion of China Household Appliances Expo
Panasonic firmly believes that a happy life comes from a high-quality lifestyle. With the development of artificial intelligence, appliances in the future will surely become more intelligent. From the passive provision of services to the provision of services, Panasonic is willing to serve with sincerity and service. The innovative technological strength keeps making progress, and brings a better life for people. This is not only insisted on by Matsushita Electric Co., Ltd. in the last century, but it is also the one hundred years she will inherit.