On March 8th, the 2018 Chinese Home Appliances and Consumer Electronics Expo opened at the Shanghai New International Expo Center. As the top supporting event for AWE during the same period, the 8th China Household Appliances Development Summit Forum sponsored by the China Household Electrical Appliances Association and co-hosted by China Central Television in the afternoon of the same day. At the forum, Zhang Chonghe, President of the China Light Industry Council, attended the forum and delivered a speech. He said that the Chinese home appliance industry is entering a new phase of grasping trends and leading the trend, and AWE has demonstrated that the home appliance industry in China is confident of a stronger and stronger industry. At the same time, he urged the Chinese home appliance industry to think in peacetime, break through self, innovate and change, and gain a firm foothold in the world's home appliance industry with greater industrial competitiveness.
Zhang Chonghe, President of China Light Industry Association, addressed the 8th China Household Appliances Development Summit Forum
On March 8th, Zhang Chonghe not only attended the opening ceremony of AWE2018, but also accompanied by the chairman of the China Household Electrical Appliances Association, Jiang Feng, etc., to tour the exhibition to experience the latest technology and innovations in the home appliance and consumer electronics industries. He said , What I saw in AWE2018 was 'impressed and exciting', 'new products, new technologies can't meet, cross-border intelligence, future creativity is amazing.'
He further stated that AWE 'exhibited the cutting-edge achievements in the development of the world's home appliance industry, demonstrated the self-confidence of China's home appliance industry by a stronger and stronger industry, and demonstrated the amazing achievements of the current home appliance industry'.
The 8th China Household Appliances Development Forum
Recalling the development history of China’s home appliance industry, Zhang Chonghe stated that in the 40 years of reform and opening up, China’s home appliance manufacturing industry has been imitating mechanically, following independent innovation, leading the trend, covering everything from simple processing to full product coverage, and comprehensively arranging the industrial chain. Low-end OEM to national brands are well-known in the world, and many overseas mergers and acquisitions. Entering the “Thirteen Five Years”, the home appliance industry develops more rapidly, and the scale of production ranks first in the world.
According to data from the National Bureau of Statistics and the General Administration of Customs, in 2017, the main business income of China's home appliance industry reached 1.51 trillion yuan, an increase of 18.7% year-on-year; total profit was 111.9 billion yuan, an increase of 6.09%; export value was 62.45 billion US dollars, an increase of 9.9%. .
According to Zhang Chonghe, China's home appliance high-end product supply capability has been significantly improved, scientific and technological innovation capability has been significantly enhanced, the level of intelligence has been greatly enhanced, and internationalization has been further promoted. It is entering a new phase of grasping trends and leading the trend of development.
However, he also emphasized that China’s home appliance industry is currently leading its international counterparts in terms of cost, quality, and R&D. It has obvious advantages and potential risks. The new round of technological revolution is booming, artificial intelligence, big data, cloud computing, and the Internet of things. Widely used, it has far-reaching influence on the future development of home appliances and poses great challenges. China's household appliances continue to be more difficult to use. It must be prepared in times of safety, break through self, innovate and change, and stand at the forefront of the global home appliance industry with greater industrial competitiveness. heel.
Zhang Chonghe believes that this year's China Household Appliances Development Summit Forum will use the perspective of “breaking the horizon and seeing the future” as the theme, and will use the frontier perspective and broad perspectives to explore the future development path for the home appliance industry. It is timely and of far-reaching significance. The home appliance industry is self-innovating and breaking the boundaries. He made four suggestions:
First, the industry breaks the boundaries and expands space. At present, the concept of sharing has become more and more popular, and cross-border integration has become a universal consensus. A group of outstanding home appliance companies with advanced concepts and a broad vision have boldly broken through industry boundaries and actively engaged in cross-border cooperation: Some cross-border The apparel industry explores the integration of washing machine R&D and apparel manufacturing, develops high-end garments that can be automatically identified and personalized for cleaning, cross-border chemical industry, develops laundry care products for washing machines, and cross-border household appliances and building materials. , To create overall smart home products. These cross-industry attempts provide a useful reference for companies to expand their development space. The majority of home appliance companies should broaden their horizons, explore in multiple dimensions, actively explore industry cross-border integration, and open up new space for development.
Second, the function breaks the boundary, close to the demand. At present smart appliances become the trend of the industry, and the boundaries between users are gradually being broken. Smart refrigerator set audio and video entertainment, video chat, human-computer interaction, food management, recipes recommended multi-function in one, broken dishes Machines and grinders are integrated into one, these functions are diversified, and they are used by multiple machines. Breaking through the traditional borders of smart products is the development trend of home appliances. The majority of companies must keep pace with the times, keep up with consumer needs, integrate research and development functions, and gather functions. The innovative products continuously satisfy the ever-escalating diversified needs of consumers.
Third, the channel breaks the boundaries and promotes marketing. In recent years, the home appliance industry has continuously innovated its marketing concepts, diversified its marketing channels, and promoted breakthroughs in marketing through technological development. Haier has gathered a large number of users, corporate resources, and customers to communicate with each other. It is both a manufacturing platform and a sales platform. The channel broke the traditional marketing model and realized the organic integration of sales, design, and manufacturing. Aucma set up a full-line sales platform to open up online and offline channels, and formed a marketing program that spreads online and offline under the offline experience. Mechanism. The majority of home appliance companies must actively carry out marketing innovations, use advanced technologies such as the Internet, cloud computing, and big data, integrate multiple channels, conduct multiple marketing, and strive to explore new marketing models that meet the development of the times.
Fourth, the process breaks the boundaries to improve efficiency. Traditional enterprise R&D, design, production, manufacturing, operation management, transportation and logistics, after-sales service processes are relatively independent, support each other, have a low degree of organic synergy, and potential efficiency has not been effectively used. Actively promote intelligent manufacturing, data, flexible production has become a key direction, requiring the breaking of process boundaries, organic integration, and effective interaction. Midea’s kitchen appliances has established from market customization to intelligent design, intelligent scheduling, resource management, and supply chain coordination. Cloud manufacturing, intelligent manufacturing system of finished product logistics has realized the efficient flow of process resources and data, which has greatly improved the overall operational efficiency of the system. The majority of home appliance companies must actively carry out full process research to promote cloud computing, big data, and industrial Internet. In the comprehensive application of the whole process, the formation of information interconnection, collaborative interaction, in-depth integration, intelligent and efficient operating system.
Zhang Chonghe pointed out: 'This year is the year when we implemented the spirit of the 19th National Congress of the Communist Party of China. It is the 40th anniversary of the reform and opening up. It is a crucial year for success in building a well-to-do society and implementing the '13th Five-Year Plan'. We must fully implement the Party's The spirit of the Nineteenth Congress, guided by the socialist ideology of Chinese characteristics in the new era of Xi Jinping, took innovation as the driving force for development, dared to break the boundaries, and opened up a living path for the brilliant future of the Chinese home appliance industry.