In 2017, for Euro-Italian, it was a year of innovation and innovation. In this year, Euro-Italian not only achieved rapid growth in sales across the country, but also had a dramatic increase in brand influence. Italy opened a new journey in 2018 - March 8th, in Kunming, Yunnan, which enjoys the reputation of 'Spring City'. In 2018, the Euro-Italian Group's global core customer wealth gathering was held.
Fang Zhiming, Chairman of Euro-Italian Group made a speech
'Attractiveness' is the theme set by Mr. Fang Zhiming, Chairman of Euro-Italian Group, for the annual meeting. Although there are only three simple words, Euro-Italian has been struggling over the past few years. It is also 2018. Years of European and Italian intentions are intended to be achieved, that is, to create exclusive horoscopes and attractions of the European concept.
What is the attraction of Europa?
In response, Fang Zhiming gave the answer in his speech: Products and usage habits are close to each other, and people who use them will be closer and closer to you. Design and life will be closer, and people in life will come from you. The closer you are, the closer the team and consumer habits are, the closer the consumer population will be to you; the closer the brand is to the consumer, the closer the consumer will be to you. In short, it is the company that wants to All the activities are closer to the consumer.
In fact, it is along this line of thinking that Europa has completed product, brand, and operational changes in the past decade or more (2003-2017): From a single kitchen appliance product to a whole kitchen, from an appliance brand to smart The transformation of the kitchen brand, from the traditional kitchen and electric operation mode to the high-end customized operation mode. Each change is not only closely related to the needs of consumers, but also a step closer to the consumer. This series of changes has also enabled the European Italian to achieve The kitchen industry's followers are the perfect metamorphosis for the runners and the runners. The current European concept is undoubtedly more attractive, attracting more and more dealers from across the country and even the world to join this family.
Europa reached strategic cooperation agreement with CCTV
In recent years, the progress of Euro-Italian is obvious to all, especially since 2014. After radical changes and adjustments, Euro-Italian entered a fast-growing channel. In 2018, how did Euro-Europe create its own 'attractiveness'? ?
In Fang Zhiming's view, products are the carriers between companies and consumers. Creating products that better meet the needs of consumers is the key to further creating their own attractiveness. For this purpose, Fang Zhiming is once again incarnate at the convention site. The official launcher of the European New Year's New Product introduced the latest work of the Europa 2018.
As a sincere new product of the Europa Italiano, the smart hot air washing V7 (CXW-238-C886AQ and CXW-285-C887AQ) equipped with the seventh-generation original hot air cleaning technology has become the focus of the audience once it is released. Both products All have hot air washing and cleaning function, and the cleaning power reaches 99%. Among them, the CXW-238-C886AQ combines the features of the side suction hood and the tower hood with a unique European double suction design, plus original oil. Off-grid + double oil screen design, multiple oil smoke separation technology, oil separation degree of 98%. The air volume is increased to 22 cubic meters per minute. The CXW-285-C887AQ this product uses a dual duct system design, Double motor independent control, independent smoking does not interfere with each other. The first dual cloud top oil net design, double tornado smoking, smoking area expanded several times.
The participating dealers showed great interest in the new products of Euro-Italian
It is worth mentioning that the new products released by Euro-Italian also include smart sink dishwasher. As we all know, dishwashers have been hot in the last two years. Euro-Italian has incorporated dishwasher products into its product line. Conforming to market trends, it is also an inevitable choice as an intelligent kitchen system integrator.
European Italian smoke stove products
The reason why Euro-Island is able to continuously research and develop products is due to its improvement in product strength. In the past few years, Euro-Italian has set up national laboratories, Euro-Italian Technology Center and Euro-Island Business School to continuously increase production capacity. , Controlling costs and investing heavily in technology research and development. According to Fang Zhiming, in 2017, Europa applied for 24 national patents, which resulted in 266 patents for European-Italian patents.
European Italian integrated oven products
In 2018, the acceleration of the “attractiveness” of Euro-Italian was inseparable from the improvement of brand influence. In the past 2017, Euro-Italian was in CCTV, A-rated TV, local TV stations, four major portals, industry magazines, and high-speed railway stations. Airports, etc. invested a lot of advertising resources, and at the same time invested heavily in the annual drama "Chi Mao Mao Feitian", through the brand, the scene, the product a full range of implantation methods, so that more people know the European Italian brand. 2018, Europe The intention is to continue to increase advertising investment, accurately cover the effective audience, and make the brand image of European and Italian appear more in front of the target audience. At the annual meeting, the signing ceremony of Euro-Italian, CCTV and high-speed rail advertising was completed.
Ouyi Water Heater Products
In terms of channel marketing, Europa will continue its successful experience in 2017 in 2018 and vigorously promote promotional activities. In 2017, the Euro-Italian joint blasting activities achieved remarkable results. Ten activities of more than 100 stores in ten places completed their annual performance. Sales in the field exceeded 3 million. In 2018, Fang Zhiming proposed 300 plans, namely 100 cities, 100 missions, and 100 battles. Through one hundred activities in 100 cities, the company achieved another leap in sales performance.
European Italian cabinet new products
In his speech at the annual conference, Fang Zhiming had a very impressive image. 'Do not allow users to understand intelligence, but let the intelligence understand the user.' Just because of such a product idea, there was only an Italian idea. The emergence of products that are closer to the needs of consumers from generation to generation has brought about the rapid development of European and Italian in recent years. It is believed that under the guidance of this idea, the “attraction” of Euro-Italian will grow bigger.
Ou Yi released Smart Sink Dishwasher
