With the continuous improvement of people’s living standards, food preservation in the modern home environment has become a common problem faced by consumers at the moment, especially the storage of high-grade ingredients, the concern for healthy nutrition, and allowing families to freeze food, beverages, etc. The preservation system needs to be upgraded. However, before March 8, the concept and application of the household cold chain are still blank.
On March 8th, at the China Household Electrical Appliances and Consumer Electronics Expo (AWE) in 2018, Haier launched the industry's first solution for household cold chain preservation, resulting in the creation of a customized cold chain service. Different scenes such as the living room, dining room, and so on, to create different kinds of fresh-keeping services such as refrigerators, refrigerators, and wine coolers, and a variety of fresh-keeping products equipped with global disruptive technologies to achieve full coverage of the family's fresh life experience, demonstrating Haier's original technology world. The first strength.
Family cold chain to achieve full scene coverage
Undoubtedly, without strong enough product support, it will be difficult to provide a complete solution for household cold chain. Within the global scope, there are only a handful of companies that can implement the domestic cold chain scenario service on their own, and Haier This is also one of the most representative ones. It also stems from Haier's unrivalled competitive advantage globally in various refrigeration products.
It is understood that Haier not only owns a luxurious refrigerator including a full-size refrigerator, air-cooled frost-free refrigerator, Casa Di F+ free-standing refrigerator, etc., but also owns Casa Di Solid Refrigeration Wine Cabinet and Card. The world's top refrigeration and fresh-keeping products such as Sadixin enjoy ice bars can create different preservation services for different scenes such as kitchens, living rooms, and restaurants, and have the ability to realize full coverage of the family's fresh life experience.
The refrigerator and horizontal freezer are used to form a solution for kitchen life preservation, and a dining and drinking center for the user's home is built. With ice bar as the main body, the preservation and storage of tea, coffee, fruits, red wine, and other food and beverages are protected, and a new hospitality center is established. Satisfy the needs of users' living room cold chain; Build a restaurant's food and wine center with the wine cabinet as the carrier, to achieve the family cold chain penetration of the restaurant.
It is because of these world-leading products that the cold chain solutions for homes can be launched, landed, and able to cover all the scenes of the user's family's entire preservation and storage. Moreover, Haier also opened up with powerful technologies and product iteration capabilities. 2. The channel of household cold chain preservation kept upgrading in the later period.
Extreme Technology redefines freshness preservation
At the site of Haier’s first domestic cold-chain preservation solution, the China Light Industry Confederation also issued an authentication certificate for the three-dimensional jet air supply technology pioneered by Haier’s air-cooled and frost-free refrigerators; at the same time, the China National Standardization Association also issued Haier’s lead formulation. The "Cellular Frozen Cryopreservation Standard for Ingredients" certificate. The issuance of certification certificates and technical standards from authoritative organizations has also reinforced Haier's strong leadership position in the refrigeration and preservation field.
In fact, the air-cooled frost-free horizontal, vertical, and -60 °C ultra-low temperature freezer products and related technologies introduced by Haier have reconstructed the traditional concept and technology of preservation, leading the deep-seated reform of refrigerator technology. At the same time, it also brings users the ultimate preservation experience.
Judging from the current consumption trends, freezer products are entering the average household as an important household electrical appliance category for users' daily lives. However, the mainstream of innovative technologies in the freezer industry has paid little attention to frozen storage, which in turn has caused users to freeze and freeze fresh foods. That is to say, the “clear-spot” of the concept of “cognitive blindness.” The traditional freezer can only reach a temperature of -18°C under normal operating conditions. This old refrigerating technology makes food difficult to achieve true preservation.
Haier air-cooled frost-free horizontal, vertical and -60 °C ultra-low temperature freezer products, to promote home refrigerator freezer has entered a new stage. It is understood that coupled with a vortex variable frequency centrifugal fan, fluid dynamic Haier air-cooled Cream horizontal freezer uses the first three-dimensional jet air supply technology to subvert the traditional direct-cooling cooling mode. The Haier air-cooled frost-free vertical freezer adopts a European-style overhead air-cooled module with a three-dimensional circulation air duct, achieving a 360-degree air-conditioning cycle. , All-round cooling without dead ends, also reached '0 frosting'.
What is even more striking is Haier’s -60°C deep-freezer, which has achieved a -60°C quick-cooling and fresh-keeping performance with a single compressor, thereby breaking the new record for freezer temperature and breaking through refrigeration. At the same time as technology, it also prolongs the food preservation period, shortens the freezing time, thaws the time, and ensures the fresh taste of the ingredients.
Single-in-one model into innovative engine
Cold chain is the blue ocean where the refrigeration and fresh-keeping industries will develop in the future, especially the family cold chain. Under traditional use environment, many companies only use refrigerators, freezers, wine coolers and other products as simple ingredients, and wine preservation tools to promote the market. This overly extensive refrigerated and freezer method is obviously inconsistent with the growing demand of the people, and Haier's industry's first home cold chain preservation solution has reset the properties of refrigeration products.
The pioneering freezer products and the industry's first home cold chain preservation solution launched by Haier are also the fruits of their continuous deepening of the 'one person's oneness' model. User needs have now shifted from traditional product values to platform values. Therefore, the 'one-man-one-in-one' model promotes changes in Haier's research and production sales from transactions to interactions, from release to fermentation, from product to intelligence, from single store to platform, and from follower to user. Sublimation.
The 'one-man-one-in-one' model has become the engine of Haier's innovation drive. Under this model, users and Haier can achieve an interactive integration. Haier has reached more than 3 million user interaction resources through the online home platform, and participated in Haier's Innovating and integrating Haier's R&D and innovation centers around the world, truly “where are the users, where are the pain points for the users, where is the innovation center”?
From Haier refrigerators and Casa Imperial F+ free-standing refrigerators to Haier's air-cooled, frost-free horizontal, vertical and -60°C ultra-low temperature freezers, Haier presents the industry's first complete family cold-chain preservation solution. Subversion of the industry's traditional form of single-piece refrigeration product preservation methods. This is inseparable from Haier's 'one-man' model. Haier explores 'one-man-one' model for 13 years, is committed to becoming the paradigm of the Internet of Things. Leaders, under the guidance of 'one person in one,' Haier launched the industry's first complete family cold chain preservation solution based on user needs, including Haier’s outstanding technical achievements and products, changing the connotation and extension of refrigeration and freshness products. .
