On March 8, the 17th China Household Appliances and Consumer Electronics Expo sponsored by the China Household Electrical Appliances Association officially opened in Shanghai. The brand strategy of the Haier Internet of Things era is the platform brand strategy; the new achievement of the current platform brand strategy is Smart home first brand. 2018AWE site, smart home first platform brand - Haier showcased many innovative wisdom new products, attracting visitors attention. As an important part of Haier smart home 4 large space 7 big scenes, Haier wisdom refrigerator Reconstructing the ecosystem, through the interconnection of refrigerators, mobile phones, and supermarkets, to build a smart food ecological network, breaking the limitations of industrial smart refrigerators is only a supermarket entrance, initiatively create demand for users, bring the whole process of food from the fields to the table. Ecological experience.
Industry smart refrigerator is the supermarket entrance to meet the user's shopping needs
Judging from the current products on the market, most smart refrigerators can meet the shopping needs of users by integrating existing resources and grafting shopping websites. In fact, these smart refrigerators only connect supermarkets or e-commerce resources through the Internet. It is still a simple hardware and supermarket entrance to open the origin of ingredients to supermarkets, supermarkets and user homes. It is difficult for users to obtain information on the origin of the ingredients, transportation, etc., and cannot enjoy a one-stop food ecology.
Therefore, how to ensure the safety of the ingredients purchased, how to provide scientific management of food ingredients and follow-up cooking, etc. This is the user's creative needs, but also the next difficult problem that should be solved in the development of the smart refrigerator industry. As the creator of Internet refrigerators, Haier Smart Refrigerator reconstructs the ecosystem and integrates more than 400 third-party resource providers from all over the world. It provides users with a one-stop smart food ecology experience from raw material cropping, inspection and quarantine, food purchase, and cold chain transportation. .
Haier's entire process can be traced directly to the field, creating user needs
On the scene of the Expo, Haier Smart Refrigerator exhibited video source tracking technology, as well as solutions for refrigerators, mobile phones, supermarkets and other three major service systems, and opened up access to the fields and users' dining tables, creating user demand. Visitors were on-site Before the purchase of beef, he watched an introductory video about the traceability of ingredients that appeared on the refrigerator screen. After the experience, she said: “With video tracking technology, buying ingredients is more secure.”
After purchasing the ingredients, Haier Smart Refrigerator created a '2-hour food service system' to deliver home-made fresh seafood within 3 kilometers to home. Prior to this, Haier Smart Refrigerator also joined hands to live with it. A number of fresh e-commerce companies, such as Buying Network, jointly signed the “Resources for the Support of New Farmers Plan” and through the connection of production and sales, solved the problem of the last kilometer for users to buy healthy ingredients. At the same time, users can also scan the ingredients through the refrigerator. The only RFID code to watch the planting of ingredients on the farm, picking the video, and seeing the information about the ingredients in the field in the most intuitive way.
Not only that, Haier Smart Refrigerator serves as the gateway to the interconnection of smart kitchens, but also enables the cooking experience of smart kitchens to communicate with each other. It sends instructions to intelligent terminal devices such as ovens, hoods, stoves, etc., and realizes personalized scenes with multi-dimensional ecological models. For example, after the user clicks the recipe on the refrigerator, the refrigerator will automatically send the recipe to the oven, to achieve a one-click baking, and actively serve the user.
In order to satisfy consumers' relentless pursuit of quality of life, Haier will carry out quality festivals with the theme of 'Haier's Smart Home, Better Life One-stop Purchase' during the busy home improvement season in March. By then, Haier will bring global leading smart refrigerators, etc. New products, to provide spring home improvement consumers 'one-stop design, one-stop sales, one-stop service' beautiful life complete solutions.
Haier's exploration of the 'one-man-one-in-one' model has been devoted to becoming the leader of the Internet of Things paradigm for 13 years. The exploration of this model took the lead in the “blossoming results” of the smart life field. Haier’s smart refrigerator is an important part of it, through the construction of smart food. The ecological network provides users with a one-stop food experience from the fields to the user's dining table, creating lifetime value. This is also the result of implementing the smart family strategy. Some experts have expressed that the 'one-on-one' model is becoming the next social model. , It is bound to bring a 'textbook' style of reference for the transformation of all kinds of companies in the Internet of Things era.