Teaming up with cool dog cross-border music circles to support original music; sponsoring the Guangzhou Marathon cross-border sports circle, popularizing healthy and fashionable lifestyles and ecological concepts; launching Midea Air Conditioning King’s Fighting Tournament, igniting the fighting spirit of young people. 'Technology, Midea's air-conditioning has become the most powerful IP interactive branding and has won the favor of young users with its overwhelming superiority. 'Meeting you in a windless time' has become the strongest air-conditioning IP in 2017 and the most distinctive brand cultural imprint. .
In the 2018 Shanghai AWE scene, Midea air-conditioner once again made a high-profile attack. With the theme of time and youth, the world’s first air machine—Air Space Station, beautiful MWOW air-conditioner and non-wind-influence new product “Wind Whisperer” FA100 air-conditioner, was full of literary and youthful atmosphere. Text quickly forms emotional communication and communication with young users.
In particular, the wind utterer FA100 air conditioner, equipped with a new non-wind feeling technology, the appearance of the continuation of the 'S' classic shape, solve the pain points of air-conditioning users, soft technology to create a pleasant time.
Insight into the fundamental facts of the situation, forming a unique approach to solving the problem
Midea air-conditioning based on a large number of user research, in-depth user life scene, insight into the pain points of air-conditioning users: Summer use of air-conditioning, cold winds blowing directly on the user, biting uncomfortable, easy to cause a cold; summer night air-conditioning to sleep, easily frozen at night, wake up, close After being air-conditioned, I was awakened again, and repeated operation at night, which affected my sleep.
As a popular home appliance with a hundred years of history, air conditioners still have a lot of room for improvement. Faced with the user's 'painful pain,' Midea's air-conditioning technology from non-wind-sensing technology, knowledge of cold and warm angel eyes and other innovative technologies, with specific touch products and High gold content technology practices in China manufacturing 2025.
Technology transforms quality docking needs, reshaping user perception experience
FA100 innovative 'windless' air supply technology, through five-step delivery air: rapid cooling, duct pressure, secondary pressurization, jet turbulence, turbulent mixing, to solve various technical difficulties, to achieve no Wind effect, In the no-wind mode, the room maintains a comfortable temperature. The user does not feel the cold wind blowing on the body, and enjoy the refreshing coolness.
Intelligent infrared somatosensory monitoring, configuration of high-precision infrared sensors, combined with ambient temperature around the user, automatically adjust the air conditioning, to achieve a key smart and comfortable. To prevent cold sleep wake up, wake up hot, enjoy sweet sleep, bid farewell wake up limb soreness.
Under the guidance of the three major strategic axes of Midea Group's “Product Leading, Efficiency Driven, and Global Operation”, Midea Air-Condition has always been pursuing customer-oriented and terminal-oriented. Over the past two years, Midea has invested heavily in equipment automation, production transparency, and logistics intelligence. In order to overcome the global challenges in the traditional manufacturing process of intelligent air-conditioning in the air-conditioning process, the company has introduced a number of explosive products represented by Cosmopolitan, etc., in user groups, terminal markets, and partners. It won high praise. The appearance of new products such as the FA100 Wind Talker series is not only the driving force component of Midea's air-conditioning growth, but also a new line for air-conditioning products and technology trends.
