From March 8th to 11th, the 2018 China Appliances & Electronics World Expo (AWE2018) was held at the Shanghai New International Expo Center. This once a year, the world-famous technology feast attracted more people than ever. 800 home and abroad well-known household appliances, consumer electronics and cross-industry companies are participating in this global event is an opportunity that any company does not want to miss. Especially for foreign brands, they hope to use the AWE platform to narrow the distance with Chinese consumers. .
In Hall E6, Siemens Home Appliances, a century-old German home appliance brand, brought home new products such as washing machines, dishwashers, refrigerators, steam ovens and coffee machines. The R&D and design achievements provide a new solution for smart life for Chinese families seeking a higher quality lifestyle.
Combining the demands of Chinese consumers on dishwashers' clean, convenient installation and flexible and large capacity, Siemens Appliances launched 5 new dishwashers. The exhibition site was also eye-catching.
Nowadays, the Chinese dishwasher market has a tendency to become ready to go. Based on this, Siemens Home Appliances carries out product innovations around the needs of Chinese families and consumers. For example, the Huanjing series is equipped with a brand new 'clean wash' program that can effectively solve various problems. Chinese tableware cleansing puzzle brings a better cleansing experience.
In addition to five dishwashers, Siemens Appliances also brought another heavyweight new product – the Siemens Bo Rui Zhilian refrigerator. This refrigerator manages the operation process through a unique 21.5-inch large screen set. It also sucks at the booth. Eyeful of countless. Intelligent food ingredients full-flow management system allows consumers to enjoy the high-quality urban home life brought by Siemens smart appliances.
According to the high-end home appliance consumption survey conducted by middle-income consumers in China's key cities in China's high-end home appliances and consumer electronics Red Roof Awards Organizing Committee joint market research institute Zhongkang, the middle- and high-income consumers surveyed purchased Siemens Appliances are the most popular brands, 29% of consumers surveyed said they would prefer Siemens home appliance brand.
This achievement can be attributed to the philosophy that Siemens Home Appliances constantly starts from the needs of consumers and continues to carry out product innovation.
In the new products released by Siemens Home Appliances, a new model of iQ700 washing machine has aroused consumers' unanimous favorable comments. The appearance of this product is extremely refined. The tilted dark black control panel is in line with the modern design of the Chinese people at the moment. Also on the spot, Siemens sucks oil. Smoke machine, embedded microwave oven and coffee machine and other products have also won consumers' favor with international innovative design.
In short, many Siemens home appliances can be described as classic home appliances, especially like the European design style, Siemens home appliances exhibition area is not to be missed AWE viewing tour.