On the morning of March 10th, the 2018 China Home Appliances and Consumer Electronics Expo was an important supporting event for the same period. The 2018 AWE Epland Awards Ceremony was held in Shanghai. After several rounds of rigorous screening, a total of 8 products won the highest honor in the home appliances and consumer electronics industry. ——Epland Gold Award, these 8 award-winning products are: Haier direct drive washing machine XQG100-HBDS14886LU1, Siemens home appliance smart food management open door refrigerator KA92NP49TI, Sony OLED TV A1 (KD-65A1), the United States air machine KFR-72LW/BP3DN8Y -Air100(B1), AO Smith Gas Water Heater Type JSQ-JS with Zero Carbon Monoxide Poisoning, Casa Di Tian Air Conditioner CAP751VAA(A1) U1 Package Machine, Panasonic Cleaning Machine Foam Foam Machine CH2261WSC, Fangtai Magnetron Electromagnetic Cooker CS34BW .
Unprecedented corporate reporting
The Aipulan Award, organized by the AWE Organizing Committee, is the most influential product review and recognition activity in the field of household appliances and consumer electronics. With high product levels and wide coverage, it represents the highest level of technology and the most fashionable designs in the home appliance and consumer electronics fields of the year. Known as 'the global smart life in the field of Oscar'.
Jiang Feng, Chairman of the China Household Electrical Appliances Association, said that the rigorous awarding mechanism, professional evaluation team, years of growth and accumulation, and the reputation and influence of the Aipulan Award have been widely recognized. It is the highest honor that the company aspires to become the leader in the industry. Trend of development.
This year's Epland Awards selected more than 500 items from more than 30,000 exhibits, covering white goods, consumer electronics, kitchen appliances, living appliances, clean appliances, environmental and health appliances, smart hardware, digital appliances, etc. In order to improve the efficiency and convenience of filing, and to avoid mistakes caused by manual operations, AWE Organizing Committee purposely launched the new Appleland Award online application system.
After initial evaluation, 204 products were shortlisted for reviewing professional awards. Finally, experts in the form of documents, physical items, on-site review, and other methods selected the Epland Gold Award, Innovation Award, Design Award, Environmental Protection Award, Product Award, and Core Award. Smart Innovation Award 7 professional awards.
According to Wang Lei, deputy director of the China Household Electrical Appliances Association, Chinese and foreign home appliances and consumer electronics companies are paying more and more attention to the Aipulan Award. This point is reflected in the awards declaration. This year, nearly 300 companies applied for the Apland Award. , Not only did domestic brands show unprecedented enthusiasm for reporting, foreign brands’ enthusiasm for reporting was once again higher than before, and products for the Epland Awards were repetitively selected within the company to represent the company’s highest level of technical quality. Experts in the assessment “when they feel pressure, it is difficult to choose”.
This year's Epland Awards also adjusted the awards for popular selections: The 'Most Popular Product Award' created by the online voting changed its name to the 'Golden Kou Kow Award'. Nearly 200 products participated in the Golden Kou Won Award this year, AWE. The organizing committee not only once again cooperated with Jingdong, the largest online home appliance retail platform in China, to conduct online Voting for the gold word of mouth award, but also for the first time combined with 11 media to form a media promotion alliance and set up a voting entrance at the core of its homepage media to collect more users. Public opinion.
The Epland Award Lightens the Future
Companies are increasingly fierce competition for the Aipulan Award, and the Aipulan Award is more rigorous in the review process. This year's Aipulan Awards review, organized only 63 expert evaluations in the initial evaluation and re-evaluation process. Due to rigorous, professional and fair selection, 'Van Epland must be fine'.
Wang Lei said that the products that participated in the Epplan Awards were beautifully displayed, the degree of exquisiteness of materials, humanized design, technical content, intelligence level and user experience have been further improved. Through the evaluation of the Epland Awards, we can see the industry. The positive results of the restructuring and supply-side structural reforms. “Every product that can win the Epplan Award is a good product that the review experts have confidence in recommending to the consumers. The objective results of the subjective desire and expert review from the enterprise application. From the point of view, the Epland Awards are well-deserved as a trend indicator for technological innovation in the home appliance and consumer electronics industries.
At the AWE Epland Awards Ceremony, the China Household Electrical Appliances Association formally released the 2017 version of the "Household Appliance Industry Implementing Variety, Quality Improvement, and Branding" Strategy Blue Book written by the Consumer Electronics Division of the Ministry of Industry and Information Technology of China. 》, The Blue Book reflects the changes and effectiveness of the 'Three Goods' strategy of home appliance companies through a large number of detailed investigations, data analysis, and typical cases of outstanding companies.
Jiang Feng pointed out that as Chinese consumers continue to mature, they begin to focus on the improvement of their quality of life and their pursuit of a better and happier life while addressing actual needs. The Epplan Awards are constantly changing, and the product innovation is from the perspective of product thinking. ', 'Engineering thinking' turned to 'user thinking', 'service thinking'; from a single product application scenario, to 'multi-brand, multi-product interconnected application' full scene'. The 2018 Epland Award-winning product embodies people's right The pursuit of quality and fashion, the desire for health, the emphasis on environmental protection, and the expectation of new experiences such as smartness, embody the yearning for a better life. These innovative products not only reflect the development trend of home appliances technology, but also have a stylish appearance and popularity. The design of colors, application scenarios and associated services, unprecedented application experience, presents a new, more beautiful lifestyle for people.
Jiang Feng further stated that people’s pursuit of a better life inspires a greater innovation drive for the company. Innovation is changing the image of Chinese home appliances, bringing new growth and competitive advantages to the industry. 'We believe that with home appliances and With the further in-depth integration of the consumer electronics industry and the Internet of Things, big data, artificial intelligence and other technologies, more cross-border innovation products will emerge in the future to present a more desirable life scene.
Attachment: List of awards
