China’s home appliance market has never been so diversified and multi-dimensional as it is now. The structural upgrade of products represented by large-capacity, variable-frequency, etc. has dominated the changes in the domestic market in the past few years; consumers are now looking for self-care. More emphasis is being placed on promoting another wave of changes in product patterns. High-end, high-end lifestyle has become the direction of current product demand.
On the 9th of March, with the vigorous development of AWE in 2018, Whirlpool, with 107 years of development history and sales volume of more than US$20 billion, joined hands with JD.com and Suning to launch another ice-washing product that meets high-quality demands for the Chinese market. Frozen age series refrigerators and Xinrui series washing machines. Well-known financial writer and media person Mr. Wu Xiaobo visited the Whirlpool booth to experience the wisdom life of Whirlpool appliances with the audience.
Hu Qiang (China) Co., Ltd. Vice President of Marketing Hu Qiang
Embracing New Era of Consumption Upgrade with Innovative Technology and Products
'The taste of life should be to waste time on good things, to know how to choose good things and to improve the quality of life. There is a story of the product to sculpt their own taste, 'When Wu Xiaobo personally experienced the new Rui series of washing machines at the booth of Whirlpool. After the innovative function, he said so without surprise.
The 19th National Congress report pointed out that the main contradiction in our country’s society has been transformed into a conflict between the people’s ever-growing needs for a better life and unbalanced development; and just recently, the macroeconomic level conveyed the arrival of a new era of consumption upgrading. Signal. This brings a challenge to the home appliance companies in which it also brings a broad space for development. Especially for companies such as Whirlpool, which have technological development and outstanding product innovation capabilities, the external resources of the market are even more abundant.
In this regard, Hu Qiang, vice president of marketing for Whirlpool (China) Co., Ltd., told the author: 'We just want to innovate technology and products to meet the new era of consumer upgrades.' At the same time, he also said that not all companies can To achieve large-scale innovation, product technology research and development needs precipitation. In this regard, Whirlpool clearly has enough advantages, 107 years of development history, so that Whirlpool has a wealth of technology and product resources to respond to changes in consumer demand situation.
When Ai Xiaoming, president of Whirlpool China, talked with Wu Xiaobo at the exhibition site, he also mentioned that focusing on the Chinese market, the digital, intelligent technology revolution is profoundly affecting the industrial transformation of the home appliance industry. In the face of the opportunities and challenges of the Chinese home appliance industry, Whirlpool Will be more focused on the deep insights of consumer demand, and by virtue of the ultimate pursuit of home appliance technology and perfect quality, in order to achieve a new element of taste. And the product is the carrier of this ultimate pursuit.
At the AWE site in 2018, Whirlpool and Suning released new ice wash products
Meet the needs of users to meet the high-end lifestyle
Wu Xiaobo, AWE's activity site, took out a savory suit and dropped it into the washing machine. After more than 20 minutes of treatment, not only did the suit have no wrinkles, but he also smelled a fresh and natural taste. Wu Xiaobo used This washing machine is the new Rui series recently released by Whirlpool.
According to Hu Qiang, vice president of marketing, the main function of the new Rui series washing machine is the function of sterilization, fresh smell and fresh oxygen. The smart oxygen sterilization function can ensure that the clothes can be aseptic and healthy while being clean, and the effective sterilization rate is 99. %. In addition, the water-free function is to put clothes, mobile phones, purses, plush toys, etc. into the inner tube to sterilize the odor without using water. Some high-end suits, dresses, etc., no longer take time. Send energy to the dry cleaners. The Smart Fresh function of the new Rui series washing machine can be easily handled, restore the original taste of life, and easily achieve a taste of life.
At the same time, Whirlpool's unique intelligent 'sixth sense' intelligent technology 4.0 control system simulates the brain's thinking mode to customize the washing program for clothes, intelligently determine the amount of clothes, water, strength, washing methods, etc., and automatically determine the amount of water, washing Time, the amount of detergent, etc., behind this condensation is the wisdom of Whirlpool's hundred years of big data.
The Whirlpool Frosting Age Series refrigerators are also the welfare of women consumers. They are specially designed 'special care products space' for women consumers. They can accurately ensure the temperature and humidity and ensure that the long-term storage of skin care products will not deteriorate. Whirlpool users will be accumulated over the past 100 years Converting data into actionable consumer insights has enabled Whirlpool's “Sixth Sense Intelligence Control System” to accurately sense subtle temperature changes, automatically sense changes in the internal temperature of the refrigerator, and automatically adjust to achieve the best indoor environment for food preservation. , Make your heart delicious and delicious.
Ai Xiaoming said: 'The essence of corporate development is to focus on consumer experience, promote the spirit of craftsmanship, and do a good job of its own products.' He also stated that Whirlpool has always been committed to the ultimate pursuit of home appliance technology and perfect quality for all countries in the world. The family brings a taste of life. In the future, we will continue to give full play to the technological, cultural and other advantages of the brand for more than a century. We will develop high-end quality products like the “Frozen Age” series of refrigerators, and truly innovate for the needs of consumers.
Innovate to Drive a Common Business Platform to Win the Chinese Market
Today, Whirlpool has a history of 107 years. With a century of innovative accumulation and technical advantages accumulated by user data, Whirlpool is injecting diversified innovation drivers into the home appliance market with its products as the starting point. Hu Qiang said : 'Continuous development of consumer demand is exactly where Whirlpool insists on innovation.'
This time, AWE has jointly launched new products with Jingdong and Suning, and Whirlpool is also targeted. Hu Qiang said in an interview with the author: 'Whether it is Tokyo or Suning that are mainstream commercial terminals in the Chinese market, Suning and Whirlpool have a decade-long history. The close cooperation relationship, and the e-commerce platform represented by JD.com, has been developing rapidly in recent years. We Whirlpool will certainly attach great importance to these commercial terminals.
Mr. Ai Xiaoming stated that Whirlpool and JD.com will further deepen cooperation in 2018. Whirlpool will use the global innovation system as a support to provide consumers with better white products. At the same time, Jingdong e-commerce operation has rich experience and can help Whirlpool excite electricity. The new channels of business will improve the ecology of smart appliances. The two sides will interconnect and exchange various resources to promote the overall improvement of the industry through the integrated needs of users and products, leading the development of a new round of smart refrigerators.
With the upgrading of consumption, the consumption of household appliances in China has changed from popular consumption to structural consumption upgrade. Consumers have changed their ownership and use of home appliances to pursue a better quality of life. High-quality, high-tech, design sense, It has gradually become the essential attribute of high-end home appliances for consumers. As a global appliance brand for over 100 years, Whirlpool has always focused on the ultimate pursuit of home appliance technology and perfect quality. At the same time, in order to fully cover consumer groups and enhance consumer buying experience, Whirlpool We are actively deploying a combination of online and offline marketing models to further expand the depth of cooperation with third-party platforms.
