'Product leadership, efficiency-driven, global operation' is the three major strategic axes of Midea Group, but for Wang Haifeng, the leading product is almost his work spindle.
Wang Haifeng, head of the Roller Development Department of R&D Center of the US Group Washing Machine Division, told China National Grid that the opening of AWE on March 8th, the chairman of the US Group Fang Hongbo had a long pause in the exhibition hall of the US Pavilion and expressed his recognition for the work of the washing machine division. .
In fact, in the Little Swan Beverly 2nd generation washing machine, Beverly Big Duplex Washing Machine, SIA Zhisuo frequency conversion motor and other star products as well as cold washing, dual-drive two-way technology, water radar and other technologies under the blessing, the beautiful washing machine exhibition area Never miss the audience.
Wang Haifeng, Head of Roller Development Department, R&D Center, Midea Washing Machine Division
Never go to the opposite of the user
According to Wang Haifeng, the purpose of the U.S. washing machine user research team is to come from users to users. The formation of a core selling point requires research, refining, problem discovery, and providing solutions.
It is understood that Beverly Duplex washing machine development lasted more than three years, from hundreds of programs to continue to discuss, and ultimately determined a plan.
'The pulsator under roller in Beverly's product must be considered for balance when it comes to R&D, problems with the same washing and motor selection, etc. 'Wang Haifeng said that after so long a solution to the same washing, to some extent It also reflects the team's difficulty in overcoming difficulties.
However, Wang Haifeng is not worried about the difficulties in the process. He knows that as long as it is supported by research and data, the direction will not be wrong.
Wang Haifeng believes that many of the high-end washing machines in the market now have a misunderstanding that the interface presented to consumers is too complicated to move toward the opposite of users.
Around this kind of thinking, during the AWE, Beverly II products were equipped with a new logical washing method for the first time – a one-touch 'easy to wash' function. This function broke through the traditional laundry program selection logic at one go. The intrinsic chip's powerful computing power and abundant laundry big data support, smarter perception of the weight of laundry, fabric composition and water quality, and the degree of contamination of water quality at any time, automatic calculation of washing power, washing time, etc., and then washing clothes On the stains and washing solvents remaining during the washing process. At the same time, the user only needs to select the degree of soiling of the clothes and the degree of care of the clothes to complete the entire washing process.
In addition, it is worth mentioning that the water radar technology provided by Midea's washing machines can monitor the water quality during the laundry process and ensure that the clothes are thoroughly rinsed without detergent residue.
Wang Haifeng introduced that one-touch 'easy-to-wash' function, water radar technology for the user to do subtraction, enhance the smart experience. And cold water washing technology, steam ironing function allows users to maintain the clothing during the laundry, drying process 'original Beautiful '.
Two-wheel drive washing machine industry technology contend
The core technologies that also belong to white electricity, air conditioners and refrigerators have not changed a lot in recent years. Regardless of whether the internal structure or application technology of the washing machine is innovative, the washing machines are in a state of contention. Especially during AWE2018, various Shapes, washing machines in various operating forms also confirm this change.
'Actually, the washing machine is already in its mature stage, the market holding volume is very stable, and the main driving force of the market is the upgrading of consumer demand and product structure.' In Wang Haifeng's opinion, on the one hand, demand on the demand side is constantly escalating; on the other hand , The supply side is in the fierce competition, only the innovation technology will create a way out.
In fact, both the requirements of the demand side and the concentration of the supply side, both of these forces are prompting companies to return to the nature of product innovation and competition.
Wang Haifeng told China National Grid that Midea Group initiated a series of mergers and acquisitions integration, and also possessed global technology research and development and resource coordination capabilities. This helped the US washing machine R&D team understand more user needs, develop more technologies, and provide new products. A good platform.
Currently, Midea's washing machines have a total R&D team of more than 700 people. Western European, American, Japanese, and other foreign experts and PhDs are close to 50. The integration of Midea's Toshiba brand and technical resources enables the washing machine team to achieve intensive joint development.