During the two sessions of the National People's Congress, 'consumption upgrades' became the key words of many committee members. Consumption upgrading is a continuous increase in consumer demand, an accelerated upgrading of the consumption structure, and a marked increase in the role of consumption in stimulating the economy. This means that every aspect of ordinary people’s lives will be upgraded. , Naturally, also includes every family can not be separated, everyone must use - cleaning appliances.
'Wireless dream free life' TEK 2018 new conference
On March 8th, TEK, a professional brand of clean electrical appliances under the Cobos Group, held a 2018 new conference with the theme of “Wireless dreams to live their own lives” at the Kerry Centre in Shanghai. The founder of the brand, Mr. Qian Dongqi, showed off three models for everyone. Heavy and new products, leading the Chinese vacuum cleaner market towards 'consumption upgrades', at the same time, TEK announced the official opening of Hong Kong actor Zhong Hanliang as a brand image spokesperson.
'A11' set a new benchmark in the wireless vacuum cleaner industry is amazing. The new wireless horizontal vacuum cleaner led the traditional revolutionary horizontal vacuum cleaner to carry out the 'revolution' of electric wires. The exclusive first-time unicorn product with sterilization function iFloor ground washing machine is amazing. These new products are integrated into TEK's independently developed scientific and technological achievements. From conceptual exploration to technological inventions to industrial design to original production, national brands such as TEK have succeeded in regaining the leading role of the Chinese vacuum cleaner market in the hands of the Chinese people! New products, celebrity endorsements, setting benchmarks, China vacuum cleaner market has become more colorful due to the release of TEK products.
Positioning domestic product trendy products TEK to be an industry leader
For a long time, the vacuum cleaner has been following the overseas brand development. From the 90's, TEK founder Qian Dongqi was keenly aware that the Chinese family's clean electrical appliance consumption has its own characteristics: Chinese people's understanding of the family is different from that of the West. Unlike the West, health habits are different from those of the West, which determines that clean electrical appliances in the Chinese market need to be reinvented for Chinese families. To achieve this, it is necessary to have their own business as well as their own products. So, in 1998, one came from TEK, an export-processing company with a contractual spirit, was established in Suzhou. In 2001, TEK-VC205 horizontal center filtration product was introduced; in 2005, the multi-stage cyclone product ZW0514 was born; in 2006, a vacuum cleaner equipped with 'sonic centrifugal' technology was established. The international market was a great success. In 2011, TEK invested heavily in R&D resources to focus on the development of wireless handheld products. The era of TEK wireless hand-held vacuum cleaners came into being. In introducing TEK's 20-year brand story, TEK brand director Xu Kaisong is proud of: The famous TEK is not a follower in the vacuum cleaner market in China. Thin hair development efforts, and know better the health needs of Chinese families. '
TEK Brand Director Xu Kaisong introduces the brand development process
However, all this is just the prelude of TEK entering the clean electrical appliance market. 2017 is the year for TEK to be truly a butterfly. It has become a partner in China's space industry and has taken the lead in putting forward the 'five-year warranty' to China’s aerospace spirit. In order to guide and integrate the aerospace quality into the products, in December, the new A10 space scavenger with aerospace-quality wireless handheld vacuum cleaner was launched to create a new lifestyle in home life. In the same year, TEK brand concept that has been upheld for a long time has given a new The name - 'TEK life white technology'.
TEK Brand Director Xu Kaisong
The product is king TEK is more fashionable than foreign brands
At the press conference, TEK founder Qian Dongqi delivered three new products as a heavyweight guest at the conference, detailing the development history and intimates of the wireless vacuum cleaner A11, the wireless vacuum cleaner and the floor cleaning machine iFloor. These three heavyweight new products are not simply following foreign brand development, but are bold innovations that combine the clean habits of Chinese families.
TEK founder Qian Dongqi speaks
The A11, which transforms the wireless vacuum cleaner into a trendy domestic product, adopts a completely transparent body design. This sleek design derived from Apple's transparent computer has suddenly changed the status of the vacuum cleaner's family. Since then, it is no longer necessary to hide in the corner and can communicate with home appliances. Homeware 'Wild'. The transparent design also allows every small part to be clearly visible. This not only reflects TEK's confidence in its own products, but also allows people to enjoy the sense of accomplishment in cleaning the house.
TEK Wireless Vacuum Cleaner A11
In terms of performance, A11 and PK foreign brands have created new industry benchmarks. This vacuum cleaner is equipped with a 450W high-powered original digital motor, so that the suction power reaches the industry peak of 130W, to achieve a better strong cleaning effect. Do not worry about large Due to the problem of battery heating caused by long-term power operation, TEK's unique battery cooling technology allows this vacuum cleaner to work continuously for more than one hour, and the battery life is longer.
TEK Wireless Horizontal Vacuum Cleaner
Wireless horizontal vacuum cleaner easily get rid of the shackles of the wire, using 20 lithium batteries, 50 minutes lasting battery life. 600 watts input power, removable charging storage base, completely solved the traditional horizontal vacuum cleaner can not exceed the problem.
TEK Floor Cleaning Machine iFloor
The iFloor floor washing machine is designed to rewrite the cleanliness and hygiene habits of Chinese households. This 'clean mop's cleansing artifact solves the ground health problem that can not be solved by ordinary mops. It adopts a self-developed cleaning and separation system while spraying. The sterilizing water is used to wash the ground at a high frequency, and the generated sewage is inhaled into the body's sewage box to ensure that every time the floor is cleaned with clean and clean water; at the same time, the original disinfectant device is used to spray water at the same time. After loading the disinfectant and disinfectant, a thin film of water is formed after the floor brush passes through, and the sealed and killed bacteria are completely evaporated to meet the higher health requirements of home life.
Consumption upgrade TEK 'Life White Technology' has a bright future
Behind every revolution of the cleaning tool, there is a profound epoch-making background. The wireless vacuum cleaner solves the cumbersome pain of wire winding; the emergence of floor cleaning machines meets the needs of suction and drag and the people's need for ground health. From A10 to A11 and then iFloor wireless floor cleaning machine, TEK every step is very accurate, which is behind what kind of mysterious power in TEK's new product development? The answer is TEK 'living white technology' brand concept. ——Life White Technology is a brand concept that is completely different from Hyun-Tech Black Science. It means integrating technology into all aspects of home life, immersing itself in technology, and hiding technology behind the product. Fortunately, the experience is presented to the user; let the technology have the temperature and let the user feel warm. This concept is no doubt more resonating for vacuum cleaners that are positioned to simplify household cleaning appliances. The product A10 of 'TEK Life White Technology' was launched. 'Storm-suction + ultra-running design' was favored by users, rapidly leaping into the market and making TEK clear. Electrical appliances market a famous battle.
TEK founder Qian Dongqi interviewed by the media
We have reason to believe that under the baton of consumption upgrades, the domestic trendy goods that can meet the needs of health and fashion are the 'necessities' of family happiness. As evidence, the vacuum cleaner market has been growing for nearly two years while the market scale is rapidly expanding. The growth rate of sales growth is much higher than the growth rate of sales, indicating that high-end products have experienced rapid growth. In the next three years, China will enter the sprint stage of building a well-off society in an all-round way. Whether it is national policy support or consumption, the consumption upgrade will be The traction vacuum cleaner industry has entered product upgrades, market iterations, and a golden period of rapid growth. The national brand is the leading role in leading the future of the vacuum cleaner market in China! Under the influence of trendy domestic products, under the influence of TEK Life White Technology, there will be more Many Chinese families feel that the modern technology brings little happiness to home life!