On March 8th, one of the world's largest home appliances and consumer electronics shows, the 2018 China Home Appliances and Consumer Electronics Expo opened at the Shanghai New International Expo Center. On the afternoon of the same day, it was hosted by the China Household Electrical Appliance Association and co-organized by China Central Television Co., Ltd. At the 8th China Household Appliances Development Summit Forum, Chen Zhenguo, vice president of Foxconn Technology Group, delivered a keynote speech. In the speech, Chen Zhenuo introduced the cross-border development of Foxconn Technology Group and its individuals, and developed Sharp's 2018 development strategy and 8K. Ecological layout, application explained in detail.
Foxconn Technology Group Vice President Chen Zhenguo
Foxconn and its own cross-border development
In Chen Zhenguo’s opinion, Foxconn’s development of Sharp as a brand is a kind of cross-border. From individuals’ academics to companies, it is also a cross-border transition from the role of the original service brand manufacturer to the brand.
He taught in the United States 19 years ago and returned to the United States from the United States in 1989.
"The most asymmetrical brand and product is Foxconn, because we have the world's best production of mobile phones. Last year our TV production was also the world's first. But in the end we sold to whom we did not know the context of the market. 'Chen Zhenguo explained, This year marks the 40th anniversary of the reform and opening up. It is also the 30th anniversary of Foxconn’s rooting in China. In the past 30 years, Foxconn has produced a large number of 3C products and household electrical appliances. However, we don’t know where the products are sold, who sold them, and how consumers use it. , what kind of demand, etc. So now, Foxconn is catching up with the times and starting to make a brand.
Chen Zhenguo said that in 2017, Foxconn and Sharp participated in AWE for the first time, which is a decisive point for Foxconn, because Foxconn has already entered the brand area from the original manufacturing field.
8K Ecology is not just 8K TV
'Speaking of 8K technology, many friends asked me why 4K is not fully used. Why did you jump to 8K? ' Chen Zhenguo said with emotion that many people are thinking of 8K TV from Sharp 8K technology.
Chen Zhenguo said that he was very happy to use AWE as a platform to demonstrate Sharp's cooperation with the Beijing Imperial Palace and Phoenix Satellite TV. He exhibited on the Eight Diagrams of Sharp 8 Ming Dynasty on the Riverside of Qingming River (Song Edition).
On February 12th, the director of the Palace Museum announced that the high-tech interactive art exhibition of "The Qingming Shanghe Diagram" will meet with the audience in the spring and summer of this year. This exhibition will not simply digitize the "Ching Ming Riverside Map", but respect the original works. Combining cultural relics, science and technology, and art, the audience can experience the social life of the Song Dynasty at one go. Sharp as a high-tech interactive art perform a strategic partner for the “Qingming Shanghe Diagram” tour project, responding positively to the country’s “moving the cultural relics” and the Chinese culture. Go out's cultural strategy, with 8K high-definition technology to fully support the "Ching Ming River Festival" high-tech interactive art exhibition tour project, and jointly spread the Chinese traditional culture and arts.
Chen Zhenguo said that 8K imaging is 4.3 times that of human eyes. Even if the magnification is 4 times within the limit of the human eye, it can be amplified without distortion.
At present, the Sharp 8K camera also captured the “The Qingming Riverside Map” (clear edition) of the Taipei National Palace collection. The two versions of the comparative project can help the people understand the cultural differences at that time, 8K technology for the protection of cultural relics, maintenance and historical Research has a very important position.
In addition, 8K image technology has great application prospects in agriculture. According to Chen Zhenguo, Foxconn’s robots can use the Sharp 8K camera to observe plants on the farm. After discovering, for example, droplet-sized pests on corn, they can start relevant programs. Its elimination eliminates the need for pesticides to contaminate the land. In medical applications, it can save up to 70% of the operating time, reduce blood loss by 60% to 70%, and restore time faster. There is no doubt about the reduction of the entire medical cost.
Foxconn and Sharp's 8K eco-industrial layout covers the entire key technology chain from content capture, storage, editing, production, conversion to transmission, and playback. At the same time, 8K content and application integration can be applied from consumption to commercialization. , education, entertainment, social, safety, health, transaction procurement, environmental protection cars and other eight life areas.
Sharp 2018 Strategy: People-oriented
Chen Zhenguo believes that, from the perspective of the Oracle image of the word “human”, from a deaf person to an upright person, it is necessary to work hard for food and clothing. Therefore, people are bent over. From the perspective of the script, the “person” changes. Became a man with Erlang legs, that is to say, as the economy develops, the level of people's consumption will continue to increase. Therefore, from the evolution of words, we can see the evolution of the entire human life, especially the quality of life of the people, and the evolution of taste.
On March 7th, the day before the opening of AWE2018, Sharp released the 'Structure Matrix of the Herringbone', which focused on the three basic needs of clean air, clean water, and clean food, as well as high-level demand for beautiful faces, smart brains, and other high-level needs. 5. Integrate fragmented home appliances and home products into a co-operative ecosystem to create a smart home Internet ecosystem.
In fact, under the trend of consumption upgrading, the advancement and development of science and technology cannot be separated. The new trend of household appliances under the wave of consumption upgrade is the improvement of the quality of life + application of intelligence + smart family ecology. In the planning of Foxconn and Sharp, Through the 'strategic strategy matrix', not only has a series of products that meet the needs of users been released, but also Sharp's marketization, localization, and popularization goals.
Chen Zhenguo believes that different situations, different scenarios, different applications will develop different new technologies. In the future, robots are likely to become a member of people's homes. How robots use home appliances, how robots interact with people are all industries need Research topics. Currently, Foxconn and Sharp have invested a lot in R&D in voice technology, mobile terminals, Internet of things, big data, artificial intelligence, and robotics. The future focuses on integrating them and applying them to the future Sharp brand. In all household electrical appliances, Foxconn artificial intelligence + robots are empowered to realize intelligent interconnection and interoperability, making people's lives more healthy, safer, more comfortable and happier.