On March 8, 2018, the Appliance & Electronics World Expo (AWE), home appliance and consumer electronics expo of the Chinese home appliance industry, was officially opened at Shanghai New International Expo Center.
As the world's largest home appliance and consumer electronics show, AWE is regarded as one of the most influential and discourse powerhouses in the world of consumer electronics and smart products. With the continuous escalation of consumption in China, AWE has gradually become a well-deserved global market. The most competitive and most innovative frontier.
2018 China Home Appliances and Consumer Electronics Expo will be the theme of 'wisdom life, the global platform', it can be seen from this exhibition is focused on the exhibition brand's technology, influence and global development space. However, from the perspective of participating brands It is said that AWE is a close-knit team with the top brands in the country and even the world. Its own strength and product technology are important, and the on-the-spot mental competition is also very critical.
In other words, whoever has a bigger brain hole can be the biggest winner. From the scene of previous years, we can already figure out that this will be a battlefield where the Eight Immortals cross over and the flowers blossom.
However, this year, some people finally no longer played according to common sense. Since we have to talk about wisdom, we simply moved directly to a 12-meter-high 'landmark-level' brain building and broadcast the 'brain hole' live. Yes, what I said was in recent years. One of the domestic kitchen power giants who came to action - Vantage.
In fact, as early as before the show did not start, the 'big head' had already spread many spy photos on the Internet, attracting many netizens' attention and heated discussions. In recent days, Vantage formally unveiled the 'smart brain' brand art space. Mysterious veil, this whole body of white giant brain is actually a simple and connotative building with rich appearance. Designed by the top creative master Xiong Chao of Asia, it is an integrated design, interactive technology, sculpture, creativity, urban planning multiple Field 'artwork'.
Vantage also invited the director of the tongue, Chen Xiaoqing in the first and second quarters of the year, the unexpected artist of the world, star chef Liang Zigeng, and 13 others in their own fields to enter the brain and become the first experiencers. A very small conference.
According to insiders, the knowledge kitchen conference in the brain was jointly created by Vantage and the New World. It is an important part of the new marketing strategy of the 'More than Food and Knowledge Kitchen'.
The participants who participated in the conference first listened to books related to gastronomy in the dark, such as “Squid”, “Democratic Book of Tokyo”, “Suspension with Garden”, “Food Linguistics”, etc. These books consisted of 5 articles involving food. In the cultural field, Mr. Chen Xiaoqing, Wan Hao, Zhang Jiajia, Zhang Yueran, and Zhao Wei were the keynote speakers at the cross-border conference. They then opened their eyes and saw that these contents were presented in the form of holographic projections, effectively through the combination of different senses. Role, receiving knowledge content.
The two holographic projections are based on the Vantage Knowledge Kitchen and the Dishwasher. They are both fun and science fiction. For example, the hologram projected a series of animals and the final dish jumped out of Vantage dishwashers. Lincoln, Einstein also came to your side to talk about the power of food.
The realistic three-dimensional picture, sci-fi imagination, wonderfully grafted on Vantage's kitchen electric products, make people 'surprise surprise'. In addition to holographic projection, more exciting 3D mapping video, the entire picture is very scientific and technical, amazing.
Outside the smart brain stadium and in the AWE Vantage exhibition hall, Vantage placed 10 earphones respectively, all storing books and audio. The viewers can choose to listen to them, and they can also scan the QR code to answer questions. A reading book for the New World, 80 points for a knowledge book, and a reading book for the New World.
Through such a 'brain-hole' approach, Vantage allowed the kitchen scene to meet the 'knowledge needs' of kitchen users, allow the kitchen to connect to the world, and become the hub of smart functions. It is Vantage as a 'post-industrial kitchen' era. The pioneers have opened up a new user value: In an increasingly busy modern life, everyone has less and less time to read. Why not give your brain a leg up while satisfying your stomach and taste buds? Enjoy cooking pleasure while adding value to yourself.
Vantage revealed that from March 8th onwards, users who purchased Vantage Smart Smoke Machines will receive a free book from the New World Academic Reading Club every day. It is rich in resources to ensure that the brain is well-nourished, equivalent to free enjoyment of 360 Yuan a year. Value-added services.
On the first day of AWE's launch, Vantage had already released such a big move. It really shines.
In fact, the 'Wisdom Brain' brand art space has already jumped out of the category of conventional device advertising that we know in the eye. It is not only a magical realism architecture, but also a brand belief of Vantage - to build a post-industrial kitchen era. 'Wisdom Brain' aims to establish the strong cultural confidence of China's fashion pioneer brands, gain insights into human needs, create intellectual life spanning languages, cross borders, and lead global high-end quality kitchen space.
On the day of the conference, Han Wei, Vice President of Vantage Co., Ltd. also accepted an exclusive interview with CCTV reporters to explain to consumers more deeply the ideas and plans of Vantage's 'Smart Life' and 'Kitchen Post-industrial Era.' Better products bring to consumers, to achieve the yearning for a better life.
On the second day of AWE's launch on March 9th, Vantage will open a new 2018 product launch conference in its main pavilion. At that time, it will be seen that 900 million young girls' dream forest renewal and fashion ghost talent Hu Sheguang will appear across the border, and the largest Natural suspense is still a new series of products that Vantage is about to launch. We hope that they can carry on the idea that 'The most likely to open the brain' will continue to bring us more surprises.
