Looking at the market performance of the 2017 China Kitchen Power Industry, the industry’s most dazzling phenomenon is the sink dishwasher. As the original inventor of the Chinese sink washing machine, Fantasy recently brought the latest product washing machine. The W2 debuted at the 2018 Shanghai China Home Appliances and Consumer Electronics Expo (AWE2018), and released the latest products from Tai Tai Sanitary Dishwasher, undoubtedly the highlight of the day. This side too sink dishwasher W2 in the original dishwasher, sink, fruits and vegetables The cleansing triple function is based on the added water purification function. This is not only a combination of water purifier and sink dishwasher, but also a brand new fusion of innovation and integration.
Nowadays, the Chinese dishwasher market has finally attracted the spring, showing signs of rapid growth. In addition to the opportunities brought by the consumption upgrade, the more important is the star products represented by FSC dishwashers that successfully satisfy the consumers. Pain point demand, activate the consumer market, a category from a star product to bring a fire industry.
From China's first sink dishwasher to the 'W2 Washer', Fanta continues to lead the industry's latest trends
Looking back at the history of the development of the TaiSai sink dishwasher, from the original invention of the first Sink Dishwasher Q1 in early 2015, to the debut of the new W2 iteration of the subversive remanufacturing, in just three years, Fangtai sink dishwasher centered around the Chinese kitchen. The cooking habits, self-breakthrough and technological advancement time and time again, a new type of kitchen electric products are never done and strive for excellence, so that this star product family really become a boutique to meet the needs of different levels of users.
Q1 is a pioneer in sink dishwashers. It has revolutionized dishwashers, fruit and vegetable purifiers, and sinks. It has become the world's first cross-border, three-in-one, borderless, innovative dishwasher product. Media, users, and the industry unanimously approved; Q3 has completed a significant increase in the volume of the sink, the capacity is sufficient to meet the needs of the big family, and the unbeaten myth of maintaining the first sales volume in the dishwasher market so far; the technological innovation of Q5 'double pump frequency conversion' allows The water flow can demodulate the speed according to the need, plus the swing spray arm and all-round water outlet angle, to solve the difficult problem of Chinese kitchen tableware oily and difficult to clean; Q7 equipped with intelligent technology to become the most users understand sink dishwasher. Its 'super powerful brain ' It can replace the human brain, judge the degree of contamination of tableware and fruit, and to automatically adjust the cleaning mode and time. Intelligent cleaning mode to solve the user's pain points when cleaning can not be very good judgment of the cleaning intensity.
Washing machine W2
This new product, the W2 washing machine, added “soft water” to the user's thinking of “adding functionality to do a subtraction in space,” adding to the original triple function of dishwashers, sinks, and fruits and vegetables. Function, to achieve the quality of water supply, soft water washing dishes, clean water washing fruits and vegetables. In addition to the epoch-making innovation in terms of functionality, Fang Tai sink dishwasher W2 is the original spirit of Fangtai brand, boutique consciousness, care culture play To the fullest extent, the water supply in the sink dishwasher achieves a cleansing-in-one function fusion, which, for consumers, saves the additional cost of purchasing a water purifier, while maximizing the space efficiency in the kitchen.
From original technology such as open water pump, no-pipe design, to the original invention of the first sink dishwasher, from double-to-three-slot, from cross-border three-into-one, to side-by-side washing machines. The company always leads the industry's future trends.
Kitchen appliances usher in consumer upgrades, sink dishwasher market is booming
A few years ago, no one would have thought that dishwashers that entered the Chinese market as exotic goods could eventually take root in China. In the 1980s, dishwashers began to prevail in Europe and the United States. In the early 1990s, they entered China with reform and opening up. However, due to restrictions on living habits and spending power, dishwashers were rarely recognized by Chinese consumers when they first entered the Chinese market, and their penetration rate has been low within 1%.
With the rapid development of China's economy, China’s home appliance consumption has begun to rapidly upgrade from 'basic consumption' to 'quality consumption'. More and more families and individuals are willing to pay for better quality home appliances. As a result, they can significantly improve their lives. The quality of the sink dishwasher has also begun to gradually become popular. In 2017, China's kitchen electricity economy continued to reach a threshold of 100 billion in size with continuous double-digit growth, while the highest growth and highest performing appliance category in the field of household appliances was dishwasher. , Successfully leading the kitchen appliance market and even the entire home appliance industry. The dishwasher that has been quiet for more than a decade has finally ushered in the eruption. However, this kind of fuse is the high-end kitchen appliance leader Fang Tai.
According to Sino Excell.com data, the overall retail sales growth rate of the dishwasher industry in 2017 was 119.2%, while the cumulative share of Fangtai sink dishwashers retail sales was 38.55%. In December, the retail sales share was as high as 41.50%. Among them, Fangtai The three models Q3, Q5 and Q6 of sink dishwashers also took the first three seats of the best-selling models in December of the same year with retail sales of 17.94%, 15.56%, and 6.84% respectively, becoming a veritable dishwasher sector. 'Net Red' products.
With a celebrity product detonating an industry, Fangtai sink dishwasher will not forget to move forward.
However, whether it is a consumer upgrade that has resulted in Fanta Basin Dishwasher, or is Fantasia Sink Dishwasher a booster for consumer upgrades? It is not difficult to see that the two are the relationship between the times and the heroes and achieve mutual success. As a leader in high-end kitchen appliances In the wave of consumption upgrades, Fang Tai tightly grasped the pulse of the times, abandoned the “acquisitionism”, based on the characteristics of Chinese kitchens and the living habits of Chinese housewives, and attacked the needs and pain points of Chinese consumers. +Sink+Fruit & Vegetable Purification' The Trinity sink dishwasher not only can wash dishes, but also can go to fruit and vegetable pesticides and even clean seafood.
After the birth of Q1, the first generation of sink dishwasher, it became a hot spot for the industry at that time. Through many rounds of technical iterations, it was known as a sink dishwasher that better understood Chinese kitchens. The machine category received almost all the authoritative awards. In just two years, it won the first prize in the first China Design Award, the German Red Dot Award, the Golden Award, the Aipulan Innovation Award, and China's home appliance technology advancement. First prize, China Foreign Trade Supreme Gold Award, Golden Goblin Award and other important awards in the industry, and in early 2018 won the first prize of China Light Industry Federation Technology Invention Award, becoming the only company in the kitchen and electric industry won this honor.
Today, sink dishwashers that bring together parties with 'Benevolence Culture and Innovative Wisdom' complete the strong break from scratch: not only breaking the monopoly pattern of foreign foreign brands, quickly activating the Chinese dishwasher market, but also rapidly becoming the current kitchen appliances. Consumer hotspots. Future will continue to use its own technology reserves, product research and development capabilities, corporate culture construction, leading Chinese brands in home appliances, kitchen appliances and other fields to increase the integration of innovative products, so as to promote the development of the Chinese dishwasher market Stronger. The glory and performance are in the past, the fierce competition is not far from waiting, Fantasia sink dishwasher still need to move forward.