March 8-11, China's Home Appliances and Consumer Electronics Expo (AWE), one of the most influential technology events in China, was held in Shanghai. Sony took the 2018 spring new TV lineup to the AWE Show with cutting-edge black technology. , Minimalist aesthetics has brought a new look and feel to Chinese consumers. The powerful actor Hu Ge has appeared in surprise to help launch the world premiere of the new OLED TV A8F. The 'Double Star Debut' has attracted the attention of the Sony booth.
Taking advantage of the grand opening of the AWE exhibition, Sony once again leads the world in China to launch new television products. In this regard, Gaoqiao Yang, chairman and president of Sony (China) Co., Ltd., said that China is Sony's most important market, and we hope to The fastest speed will bring the latest and best audiovisual products to Chinese customers who are pursuing quality life, providing them with more diversified choices.
※ Gaoqiao Yang, Chairman and CEO of Sony (China), and Hu Ge, the first global OLED TV A8F in China
Stunning Debut A8F Creates 2018 Chinese OLED Market New Development
In 2017, Sony launched the revolutionary flagship A1 series with its “Ten Years of Accumulation” campaign to detonate the Chinese OLED TV market. By breaking through the traditional audio-visual performance and aesthetic design, Sony took a series of one year to occupy the domestic OLED market. 40% share, leading the direction of this future TV market. The new A8F inherits all the technical advantages of the A1 series, including 4K HDR dynamic itemized remodeling technology, 14bit smooth gradient, dual image database, precise color rendering The X1 advanced image processing chip including dynamic contrast enhanced five black technologies combines the natural advantages of OLED '8 million self-luminescence, wide viewing angle, and no residual image', resulting in more realistic and delicate light and shade performance, color contrast, and dark areas. The details, and the user's visual experience to a new height.
※ The new A8F series is equipped with an advanced version of the powerful image processing chip X1, which can fully release the essence of OLED technology
Sony's exclusive screen technology developed by Sony in the A8F series discards the speaker system of traditional TVs and emits sound directly through the screen. Combined with exclusive core technologies such as Sony DSP and speaker positioning, it not only can fully enhance the audio performance of TV products, but also brings users The transparent mid-high frequency and the shocking low frequency can really provide the 'sound and picture' effect that was difficult to achieve in the past. That is, the sound can move in synchronization with the movement of the main body of the picture. Such excellent 'sound picture' performance is positive. It is the uniqueness and technical innovation of the screen sound field technology. It is also difficult to imitate and surpass. This also makes Hu Ge praise on the spot for his performance, saying, 'It can realistically restore the picture and sound in the real scene. , is the real 'Emperor'.
※ Hu Ge helped launch the new OLED TV A8F series
The recognition of Sony's OLED TVs is not limited to this. Sony has a complete industry chain solution from game development to terminal experience, and understands the game player's appeal for TV audio and video performance. After the listing of A1 last year, it won the favor of many game players. , Created more demand for living room entertainment market, become one of the preferred players to upgrade equipment. Sony OLED TV and PS4 PRO connection, can automatically open the professional game mode, the mode to express the true intentions of the developer, showing The game developers want to present the player with the audio and video quality, and can greatly reduce the input delay. The two swords combine to give the players a more entertaining and immersive entertainment experience. This year, the Sony OLED TV camp will add another player to the A8F. Bring more choices to consumers' living room entertainment.
This diversified choice is also reflected in Sony's strong industrial design aesthetics. The A8F series adopts a central base design, which can save more space at home: Placed on the TV cabinet, it is like a magnificent oil painting artwork. While hanging, it can fit more closely to the wall, with a negligible screen border like a window on the wall. If the industrial design of the A1 is avant-garde and personal, then the A8F is elegant and classic. Sony The spring OLED TV lineup consisting of two series of A1 and A8F, with the same most advanced black technology and their respective minimalist aesthetic designs, provides Chinese customers with diversified high-quality choices while also serving the Chinese OLED TV market. Development has created more possibilities.
When Red LCD X9000F Creates New Trends in Living Room Entertainment
Relying on more than half a century of technology accumulation in the field of picture quality, Sony is exploring the essence of releasing the OLED's 'Future Display Technology', while continuing to further develop the sound and picture performance of LCD products, and constantly tap the potential of LCD. At the same time, Sony also exhibited the world's first X9000F, X8500F series LCD products in February of this year. The X9000F series uses the dynamic direct backlight system of Sony's original Elite Optical Pro technology, and it is equipped with flagship TVs such as A1 and A8F. The advanced version of the image processing chip X1, and the brand's newly developed 'X-Motion Clarity', can accurately control moving images in games, sports events, movies, etc., effectively eliminating large LCD TVs in the past. Easy to appear blurred screen, Caton and other issues, and to ensure high-speed motion picture is more high-definition and smooth without reducing the brightness.
※ The newly upgraded X9000F is equipped with a number of Sony's exclusive black technologies, enabling more detailed image quality to be enjoyed
At the same time, based on the industry's three mainstream HDR formats such as Dolby VisionTM, the X9000F series can be combined with the Dolby AtmosTM compatible home audio system HT-X9000F to achieve picture quality and sound effects. The comprehensive 'Dolby' brings a cinematic experience to the viewer. The X9000F's minimalistic base design is not only a presentation of the 'Slice of living' design concept, but it also takes into account the combination of the whispering wall HT-9000F. Make the HT-9000F cleverly placed between the base bracket, just like natural. X9000F with excellent audio and visual effects, once listed and received critical acclaim, is considered the 'sports New Year' upgrade to the living room entertainment equipment hot choice.
Both hard and soft good quality to unlock more fresh content
In the age of the Internet, “quality-oriented, content-based” has become the consensus of the industry. While maintaining its leading position in black technology, Sony TV with its 4K HDR full-industry-chain solution has also actively deployed local quality resources to fully extend the living room. The breadth and depth of entertainment. The A8F, X9000F and other series are equipped with a more scalable Android 7.0 system to facilitate customers to easily enjoy different types of Internet content. At the same time, Sony TV and local TV, Tencent and other local high-quality video content Providers are able to jointly upgrade the content matrix. Customers can not only unlock the cool video area through the built-in HUAQU TV's built-in TV, Sohu's video area, enjoy HD in Youku, and other leading video platforms such as Sohu. Selecting Sony’s dedicated Tencent video for the Chinese market, enjoying the video, entertainment, sports, etc. from Tencent’s video coverage through Sony TV’s big screen, and adopting Sony's excellent encoding and decoding technology and network transmission. The special optimization of the aspects, get a clearer and smoother viewing experience than ordinary TV.
※2018 series of new built-in HUAWEI TV, Tencent video and other content applications, users can enjoy high-quality high-quality resources
As one of the leaders in the development of the television industry, Sony has never ceased to innovate and has always been committed to creating more excellent audiovisual enjoyment and moving life for consumers. As Mr. Takahashi says, 'Sony TV has been for more than half a century. Focusing only on one thing - how to improve the audio and video quality of the product's. While stabilizing its hardware advantage, it also deepened strategic cooperation with domestic premium content providers, and actively adopted a diverse product matrix and more openness. The experience channel, Sony is in full swing, creating a new pattern of television in the future.
The newly-listed OLED TV A8F series includes the '65' and '55' sizes. The official price is 25,999 yuan and 15,999 yuan respectively. Online pre-sale is now available. For more product information, please check the official website.
The China Household Electrical Appliances and Consumer Electronics Fair (AWE) is sponsored by the China Household Electrical Appliances Association. It is one of the three major events in the field of home appliances and consumer electronics in the world. The exhibits include home appliances, consumer electronics, smart home products, home appliance parts, and ancillary services. The 2018 annual AWE exhibition was officially opened on March 8. The YORK report team will bring new products for the exhibition during the exhibition. New technology coverage. Pay more attention to AWE related information. Click below to learn more.
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