During the Spring Festival, shopping has gradually become a consumer trend, and mobile phones as smart consumer goods have become the first choice for consumers. In order to meet the shopping needs of the vast number of consumers, Jingdong Mobile has released a number of 'best promotions' benefits, not only starting new machines, but also buying new products. Straight down, white strip interest-free, there is a large amount of coupons every day to lead, many preferential benefits also led to significant growth in major mobile phone brand sales.
Sales list: Glory, Millet, Apple ranks the top three, the new charm blue S6 strong
In the top TOP15 list of sales in February, Glory, Xiaomi, Apple secured the top three, and the seventh to tenth seats changed significantly. Vivo, hammer, OPPO, and one-plus competition were fierce. Meizu ranks among the top TOP15 brands in February sales. Top 5, Charm Blue's first full-screen new S6 is not to be underestimated. It is also worth mentioning that the top brands in the top headlines in February today are also at high levels (Source: Today's headline).
List of sales: Apple ranks first, competition in the middle ranks is fierce, and Sharp's strength is on the list.
In the top TOP15 list of sales volume in February, Apple was still ranked first in the ranking due to the high popularity of iPhone X and iPhone 8 series products and high transaction unit price. Glory, Xiaomi, Huawei, and one step up Meizu, OPPO, Hammer, 360 phone, Samsung ranks in the middle of the rankings, competition is fierce. It is worth mentioning that Sharp mobile phone successfully listed. Some time ago, Sharp returned to high profile and signed an exclusive strategic agreement with JD. Look from the list. , Jingdong's support role began to highlight.
Sales volume growth year-on-year list: The rise of domestic brands, new product advantages lead to hammer sales growth of 1146.8%
On February 5th, Hammer Nut Pro2 was sold in pure white. Jingdong was the only sales channel other than the official mall of Hammer Technology, which was sought after by Hammer Powder and also contributed to the year-on-year increase in sales of hammer mobile phones in February, which ultimately led to an increase of 1146.8% year-on-year. Top of the list, 360 mobile phones also maintained a huge increase of 230.4%, have to say that the rise of domestic brands has a strong momentum.
Single product list: Millet, the most glorious place, high-end products in the rave reviews!
On the occasion of the Spring Festival, the frequency of home purchase and replacement of new children has suddenly increased. This has also driven the popularity of cost-effective mobile phones. In February, the single-item mobile phone sales accounted for 6 seats and millet. Department of single product occupies 5 seats, the list of products are cost-effective products.
The sales of individual price segments: Single and multiple low-end products, Apple 3,500 yuan over
In the TOP5 list of sales items in each price segment, Glory, Xiaomi, Huawei's low-end market; The mid-range market is flourishing; Many domestic and foreign brands are on the list; Apple is dominating the high-end market; From the list in February It is easy to see that the low-end mobile phone market has become a competitive highland for domestic brands, and that in order to gain a seat in the high-end market, it is necessary to continuously improve user experience through continuous innovation to break Apple's brand barriers.
Ratings list: Strong performance and performance products
In the February Top 10 list, red rice 5A, Glory 9 and many other cost-effective products were on the list. High-performance products such as iPhone 8, iPhone 8 Plus, One Plus 5T, and Glory V10 also achieved brilliant results. In the February user word of mouth list released on the headline today, the above-mentioned product brands also rank at the top (data source: today's headlines). It seems that New Year gifts, quality products, and cost-effective products are still preferred.
Strategic cooperation: Game handsets and chicken players reached a strategic cooperation
The latest fire, "The Jedi Survival of the Whole Army," led to the growth of sales of high-performance mobile phones, and the JD.com mobile phone category reached a strategic cooperation with them, which further shows that the Jingdong game mobile phone standard is being recognized by the brand.
Hot word list: Brand search is still the mainstream, Jingdong self-concerned by consumers
In the February search keyword TOP15 list, the mobile phone brand became a hot search word, and the domestic mobile phone brand became the mainstream of search. It is worth mentioning that the mobile phone Jingdong’s self enters the keyword TOP15 list, and Jingdong’s own products are influenced by consumers. sure.
Fans list: Samsung, Nubia new list
In February, the number of newly added fans in the TOP10 list, Apple, Xiaomi, Huawei, Glory, Vivo, and OPPO topped the list. As Samsung's new machine release date gradually approaches, the number of new Samsung mobile official flagship stores has increased. Significantly up, Nubian’s official flagship store entered the top ten.
The year-on-year growth of sales in 4-6 tier cities was significantly higher than that of the previous month. 360 handsets, Huawei, Philips replaced hammers, Vivo, and OnePlus became the upstarts of the mobile phone market in 4-6 tier cities in February.
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