Motorola will lay off 50% of its staff in Chicago, and the Ministry of Industry and Information Technology has already started to study 6G technology.

1. The Ministry of Industry and Information Technology has started to study 6G technology; 2. ICT: China's domestic mobile phone shipments fell by 39% year-on-year in February; 3. News that Motorola will lay off 50% of its staff at the Chicago headquarters a few days later; 4. India Online Smartphone Shipments increased by 23% year-on-year to last year's overall market average. 5.Counterpoint: One year in Latin America's smartphone market: Mixed results; 6. Comments: Dissenting views on vivo Jiangsu distributors being fined by 6.98 million due to price monopoly 7. The U.S. government advises consumers not to buy Huawei Mate SE

1. The Ministry of Industry and Information Technology has begun to study 6G technology;

In the micro-message news, Miao Xin, Minister of the Ministry of Industry and Information, told the media that the Ministry of Industry and Information Technology has already started to study 6G technology, namely the sixth generation mobile communication.

Miao Miao was interviewed by CCTV during the two sessions. In the “Voice of Minister” program aired on the 9th, it was. Along with the expansion of the use of mobile communications, apart from solving the problems of wireless communication between people and wireless Internet access, To solve the relationship between things and things, things and people, that is, the concept of the Internet of things. Under this, "Last year or early this year, we have started to study the development of 6G, that is, the sixth generation of mobile communications. ”

Miao Wei also said that 5G is the age of the Internet of Things, driverless cars, drones need 5G networks, because the standard of time delay, has entered from the second to the millisecond level, it will not be in control of the time difference, a thousand miles, The 6G technology has mainly promoted the development in this field. However, he also mentioned that it may take 8 to 10 years before the development of the unmanned vehicle field to be universally applied because driving safety is a priority for the government. The direction.

Miao also mentioned China’s progress in the field of artificial intelligence and planning for the withdrawal of traditional fuel vehicles. He said that technically, there is still a gap between Chinese and Western developed countries in the area of ​​artificial intelligence, but in speech recognition. , image recognition, brushing the face, etc., may be locally at the forefront of the world, the specific application is also "will certainly walk in front of the developed countries"; In the elimination of the fuel car schedule, the government is also studying, but with the proportion of new energy vehicles Gradually increase, this rises and falls, and the relevant timeline is "natural."

It is worth noting that in order to become the first 5G full-scale commercial power country, the pace of China's infrastructure construction is also accelerating. China Telecom Sanxi Mobile, Unicom, and Telecom, with the exception of China Telecom and China Unicom, have planned to achieve this goal by 2020. Announced that it will start commercial use ahead of schedule in 2019, Mitsuo has also announced that it will conduct 5G pilot projects in 12 cities including Hangzhou, Shanghai, Shenzhen and Beijing.

The New York Times Chinese website reported on the 9th that investment bank Jeffery Analysis also stated that under the conditions of Huawei and other companies investing heavily in R&D 5G technology, the right to speak of 5G patents to be held in China in the future is expected to increase. The influence in (3GPP) will also be greater.

In addition, many telecom operators around the world are preparing for the launch of 5G. Qualcomm scientific research director Durga Malladi also stated that it may develop 6G technology.

2. ICT: Domestic mobile phone shipments fell by 39% year-on-year in February;

According to the micro-network news, China National Academy of Information and Communication Technology released the report “Operation Analysis of Domestic Mobile Phone Market in February 2018”, which showed that domestic mobile phone shipments fell 38.7% year-on-year to 18.122 million units in February. 15.374 million units, down 41.3%, accounted for 84.8% of domestic mobile phone shipments in the same period. Smartphone shipments were 17.505 million units, down 37.1% year-on-year.

For the first two months of the year, cumulative handset shipments totaled 57.185 million units, down 25.2% year-on-year. Among them, domestic branded handset shipments reached 48.869 million units, down 27.1%, accounting for 85.5% of domestic mobile phone shipments during the same period. Shipment volume of 5.387 million handsets, down 26.2% year-on-year.

In February 2018, shipments of 4G handsets totaled 17.534 million units, and 56 new models were launched, representing a year-on-year decrease of 37.0% and an increase of 107.4% respectively, accounting for 96.8% and 74.7% respectively. In January-February, 4G handset shipments The volume was 57.87 million units. There were 89 new models on the market, a year-on-year decrease of 26.2% and an increase of 15.6%, accounting for 94.2% and 70.6% respectively.

In the 4G handsets shipped in February, the percentage of full-system handsets accounted for 92.5%. In terms of the network systems supported by 4G handsets, the proportions of FDD, TD-SCDMA, WCDMA, and cdma2000 network systems accounted for 98.8%, 99.9%, and 98.8 respectively. %, 92.5%.

3. News that Motorola will lay off 50% of its headquarters in Chicago;

Sina Technology News Beijing time on March 9 evening news, according to foreign media reports, all signs show that Lenovo's Motorola Mobility will lay off 50% of its headquarters in Chicago.

A few days ago, an anonymous user who claimed to be a former employee of Motorola posted on TheLayoff.com website: 'Motorola Mobile has decided to lay off 50% of its headquarters in Chicago. Their last working day should be April 6, 2018. Very sad, I remember that when I graduated from college, this was my dream job.

According to industry sources, there is no clear evidence that Motorola will lay off employees and therefore cannot completely believe in the news of the so-called former employee. However, considering the poor performance of Lenovo and Motorola in the smart phone market, it is not uncommon. Outcome's conclusions.

In addition, Liangchen Chen, another person close to Motorola, confirmed this statement. Currently, Liangchen Chen is financing the Moto Mod keyboard on the crowdfunding website Indiegogo, and keeps in touch with the Moto Mod team. Liangchen Chen said that he has heard Said the layoffs.

According to industry sources, based on the above signs, we can draw a conclusion: Motorola has indeed made a layoff decision, but it has not yet officially announced it. Perhaps, there will be a formal official announcement in the next few days. (Li Ming)

4. India's online smartphone shipments increased 23% year-on-year to exceed the overall market average of last year;

Gathering micro-network news (compilation/Danyang) According to Counterpoint, a technology market research firm, India’s overall online smartphone shipments increased by 23% year-on-year, exceeding the overall smartphone market average of 2017. Seasonal sales activities, Positive marketing activities and the value of domestic brands have driven demand for online channel sales.

Karn Chauhan, a research analyst at Counterpoint, commented on the findings, saying that only high-profile, low-cost smartphone models offered by online platforms have achieved unprecedented demand breakthroughs this year. The demand for this model is not only online, There is also offline, because offline customers need more attractive models, such as Redmi Note 4. This has led to a clear channel expansion strategy, that is, offline business development, to help provide attractive models like Xiaomi. The supplier. In 2018, many brands will learn about Xiaomi's online and offline portfolio strategy.

Tarun Pathak, deputy director of Counterpoint Research, said when talking about the competitive landscape, this year's online sales of smart phones in India accounted for one-third of the total sales, ranking first in the world. Flipkart led the online smartphone channel, in sales and Sales accounted for more than half of the market share, and took a leading position on the Amazon platform. However, Amazon also increased its sales and sales by nearly one-third of the market share. The online channel market in India has become Flipkart and Amazon's double-headed market, which together accounted for 84% of total shipments and 87% of total sales.

To attract more consumers, Flipkart and Amazon introduced nearly 100 exclusive SKU models this year, which attracted many brands and consumers. However, these platforms will have to adopt multiple strategies to send more The goods area, mixed offline shops and after-sales service center to attract more users to the online platform.

Figure 1: India's online smartphone shipment market share in 2017

Figure 2: India's online smartphone shipment market share market analysis: • In 2017, India's online smartphone market shipments accounted for more than 30% of total smart phone shipments, with an annual growth rate of 23%. Flipkart, Amazon Online sales activities such as India's big sales, promotions and concessions have contributed to the development of the market. • It is estimated that by 2018, the share of online channels will continue to be stable, because all major brands are using hybrid channels (online + offline). Strategies to increase the impact of products nationwide. • In 2017, Flipkart took over half of the online smart phone channels, followed by Amazon and Mi.com (millet), and some models sold online only contributed online. The vast majority of sales. • Flipkart and Amazon’s smartphone sales increased by 43% and 33%, respectively. • Amazon’s increase in online high-end smartphone shipments in 2017 was driven by the addition of the OnePlus and Apple models. 63%. Flipkart reached nearly 31%. • Paytm achieved a slight increase in 2017, most of which came from discount promotions for high-end smartphones such as the iPhone. Paytm's work would be better completed in 2018. , Multi-party cooperation is needed, because discounts alone are not marketing long-term solutions. • The first three online smartphone brands contribute 75% of the online smartphone market. • Xiaomi, Lenovo, and Samsung are both Flipkart and Amazon's three brands • Xiaomi is very popular among users and has a 44% market share in the smart phone market. Red rice Note 4, red rice, and 4A are the top-selling domestic brands. This helped Xiaomi return in 2015 and early 2016, returning strongly in 2017 and leading the Indian market. • The Motorola Moto C/E and mid-end Moto G models helped Lenovo rank second. Huawei, the world’s third-largest brand and China’s leading brand, has won wide attention in this important market. After reducing the offline subdivision strategy in late 2016/early 2017, it returned to the online market segment with its “honored” brand to help Huawei This year it gains a certain market share. • Micromax is the only Indian brand and it is one of the top five brands selling by Canvas Infinity. • Xiaomi, Huawei and Apple are the fastest growing online brands in 2017. The annual growth rates are 219%, 126% and 105% respectively. • The annual growth rate of ASP in the online smartphone market is 11,500, which is 5% higher than the offline channel. • In 2017, nearly 100 were launched on online platforms. Exclusive smartphones. Smart phone brands have also introduced special models, such as custom-made special colors. • Currently, only online brands have expanded offline to achieve growth. Xiaomi has the support of Xiaomizhijia. , and Motorola's offline expansion is based on Moto Hub. (Proofread/Fan Rong)

Figure 3: India's Online Smartphone Market Share in 2017

5.Counterpoint: The year of the smart phone market in Latin America: mixed;

According to a recent research report from Counterpoint's market monitoring service, the annual growth rate of smart phone market in Latin America reached 5% in 2017, reaching 147 million units. Samsung is still the leader of the region's overlord. , Forcing over 38% of the market share.

In commenting on the 2017 smart phone market trend, Counterpoint senior analyst Tina Lu emphasized that the sales volume of the Latin American smart phone market has increased by 5%, but the replacement rate has declined. Although the economy is in good condition, the market in the fourth quarter of 2017 The share still fell by 5% compared with the same period of last year. This is the first time the smart phone has experienced a market decline. The replacement rate in 2018 is expected to continue to decrease, which will offset the growth of the overall smart phone.

Tina Lu added: In terms of sales, the smartphone market only increased by 1%. This is due to a 17% reduction in the high-end market (>$400), which caused a slight drop in the average selling price. Like the iPhone or the Samsung Galaxy s series The price of models in Latin America is higher than in the United States. Prices in different countries may vary by 10% to 25%. At the same time, the average consumer purchasing power in Latin America is significantly lower than in Europe or the Americas. For consumers, smart phones have become a major investment, so the use of long time, the exchange frequency is lower.

In commenting on the company’s performance, research analyst Parv Sharma pointed out that the non-Samsung which holds the largest share of the market in Latin America is nonetheless mainly due to the excellent foundation laid by Samsung in Latin America, especially in Brazil and Argentina. The investment strategy is mainly focused on marketing, sales, supply chain, and all the way to bullish sales is the best proof of Samsung. Not only that, the brand's sales have also increased by 14%. Samsung targets the best local Manufacturing and assembly process online supply chain, which makes Samsung's launch of the Galaxy S8 and Galaxy S9 time interval is short, spread widely. This competitive advantage helps Samsung to increase market share, is three times as many competitors.

Figure 1: Percentage of smart phone shipments in Latin America in 2017 As shown above, in 2017, smartphone shipments accounted for 89% of total shipments, and penetration rate increased by 2%. Latin America is still a high-density type In the market, the Top5 brand accounted for nearly 71% of the market share, with the remaining 29% of the market contending for more than 190 brands. Among the top five brands, only Motorola and Samsung have positive growth compared to the same period last year. But Latin America is still a In the low-end market, the $100-$199 model has the largest market share, which is a 13% increase. The Samsung J series, the LG K series and the Motorola G series are all priced between US$100-199. They are The company’s respective market share has contributed significantly. The growth rate of low-priced smartphones (~$99) is about 5%, and its growth has been affected by the increasing number of refurbished mobile phones. The mid- to high-end smartphone market (US$300-399) has exceeded growth. 6%, mainly to promote the old flagship models from Apple and Samsung. After speculation, smart phones seize two major factors in the market: 1. Due to large-size screen larger than 5 inches; 2. 8MP-13MP high-performance camera. In 2017, Latin American Smart Hand The average selling price fell by 3% compared to 2016.

Figure 2: 2016vs 2017, Smartphones sold in Latin America in the price range The performance of major manufacturers: ◎ Motorola's market share rose 380 basis points, which is the largest mobile phone brand in Latin America market share growth. Price below $ 100 in the C Series Launched, and worked hard to improve the partnership with the operator America Movil. This increased its local performance in Latin America, making it the second largest sales volume in the region; ◎ Samsung's share rose by 320, which is the growth of sales Fast brand. In Latin America, Samsung is absolutely superior in both quantity and value. Nine of the 10 best-selling smart phone models come from the Samsung J Series; ◎ Many Apple users delay the replacement of mobile phones, resulting in Apple’s share fell by 92 basis points; ◎ For LG, despite its aggressive pricing for the K Series, it was unable to compete with Samsung and Motorola’s aggressive marketing strategies, resulting in a fall of 91 basis points; ◎ Domestic brands Huawei recently targeted high-end models, which did not comply with the market demand in Latin America, causing it to drop 70 points; ◎ Lanix dominated The local brand successfully provided America Movil with a series of low-end smart phones. (Proofreading/Fan Rong)

6.Comment: Different opinions on the punishment of the total dealer of vivo Jiangsu in the price monopoly of 6.98 million;

Set Micronet Text/Xu Lun

According to the “Yangtze Evening News” report, on March 8th at the Jiangsu Provincial Price Work Conference, it was learned that in 2017, the Price Bureau of Jiangsu Provincial Price Bureau investigated the first case of anti-price monopoly in the national mobile phone industry. The price of the vertical control product was punished by 6.983 million yuan.

According to the media disclosure case, relevant personnel of the Provincial Price Bureau told reporters that they had received reports from distributors of vivo mobile phones in the province, saying that the Jiangsu distributors of vivo phones had implemented the practice of restricting retail prices for subordinate agents and prohibited agents. Launch promotions or give back to old customers and other activities. Once you do not implement the total dealer pricing, you will encounter out of stock. After in-depth investigation, Jiangsu Province Price Bureau anti-price monopoly branch to verify, Vivo mobile total distributors in Jiangsu does exist Controlling product price behavior. According to the relevant regulations, it imposed a fine of 6.983 million yuan on a 1% total sales amount in 2016.

In general, it is the chief distributor of vivo mobile phones in Jiangsu that lower-level agents must sell at their own unified pricing, otherwise they will stop supplying.

When I saw this news, the first reaction was 'surprise'. This surprise was not due to the requirement of unified pricing for vivo distributors in Jiangsu, but also for the determination of this kind of behavior was determined as a monopoly penalty. Here's to say Say different views of the author:

First, mobile phones are highly open industries, pricing mechanism has long been determined by the market

The data shows that at present, China's mobile phone production and sales volume has ranked first in the world. In the eyes of the industry, this is caused by a highly open and market-oriented environment. The fierce competition has also tempered the comprehensive competitiveness of Chinese mobile phone manufacturers.

In the past few years, Chinese mobile phone manufacturers have experienced a series of tragic price wars. In this process, the pricing of mobile phones gradually formed a balance mechanism driven by the market.

A balance between manufacturers and manufacturers. In the same positioning, the same configuration, the same price range, vendor pricing each other.

Another counterbalance comes from vendors and consumers. Manufacturer pricing often takes into account consumer acceptance, and consumers will respond silently to vendor pricing through free choice.

Second, the unified pricing mechanism protects handset manufacturers, distributors and consumers.

At present, unified pricing is a universal strategy for the entire mobile phone industry. The reason why such a strategy is based on the protection of mobile phone manufacturers, distributors, industrial chains, and consumers.

Mobile phone manufacturers: The price is the embodiment of the brand. After the dealers chaos, it will directly impact the brand image of the mobile phone manufacturers. At present, mobile phone manufacturers pay more and more attention to maintaining the stability of the price.

Dealers: Due to fierce competition in the mobile phone industry, competition is often achieved through direct price cuts or price cuts indiscriminately. Even many manufacturers have adopted a dumping method that is lower than the purchase price. This vicious competition eventually leads to everyone not making money, and dealers are closing down. , Cell phone manufacturers collapsed.

Consumers: Some people think that price reduction is a good thing for consumers. As everyone knows, behind the dealer price cut competition, often hide a lot of trickery. To reduce costs will appear to reduce services (such as: eliminating the need for manufacturers to film), unauthorized bypass of mobile phone manufacturers Install software (such as: smoking software, illegal software profit), refurbished machines, etc., seriously infringe consumer behavior.

Third, the practice of uniform pricing in almost all industries

In fact, the requirement for uniform pricing by dealers is not a special phenomenon in the mobile phone industry, but rather is a common commercial practice in the market, such as automobiles, computers, tobacco and alcohol, cosmetics and other industries. The more high-end, brand-named commodity price controls. The stricter.

Taken together, the current Chinese mobile phone market is highly market-oriented and has formed its own good ecological system. This system is also the basis for guaranteeing that China's mobile phone is going global. (Proofreading / Xiaoqiu)

7. The U.S. government advises consumers not to buy Huawei Mate SE

According to the micro-messaging news, Huawei's Mate SE, a mid-to-low-end new machine, started selling on Amazon.com, BestBuy, and other stores yesterday. However, a new machine that is not a flagship level has attracted the attention of the U.S. government and recommends people to buy Mates. Before SE, it is necessary to think twice and it is better not to start and cause concern.

Huawei Mate SE is actually the international version of Honor 7X. Yesterday, the phone was on the US online platform, including Amazon.com, and BestBuy was on sale (it was unable to provide a binding service through the telecommunications channel). The price was 299 US dollars. Mate SE equipped 5.93 inch. Screen, Kirin 659 processor, 4GB RAM, 3340mAh battery, 1600+200 million dual main lens and 8 megapixel front lens, with Android 7.0+ EMUI 5.1 interface. Strictly speaking, it is not a new product that deserves extensive attention. However, it possesses the "Huawei blood source", which causes it to attract the attention of the U.S. government. It also calls on the people to buy and think twice.

This incident originates from the statements made by the top six US intelligence agencies in February (including the FBI (Federal Bureau of Investigation), CIA (Central Intelligence Agency), NSA (National Security Agency), etc.) Supreme Leaders participating in the Senate Intelligence Committee hearing. At the time, FBI Director Christopher Wray stated that “we allow any company or entity that has obligations to our foreign governments with different values ​​to play an influential role in our telecommunication field.” He further pointed out that “That would give them the ability to put pressure on us or control our telecommunications infrastructure services, but also to enable them to maliciously modify or steal our information, and even allow them to have the ability to implement undetectable espionage. Previously, Huawei also announced that it had reached a cooperation agreement with AT&T and Verizon and other U.S. telecommunications companies. It will use the telecommunications channel to sell new Mate 10 devices. However, it eventually broke the board and disrupted Huawei’s presence in the United States. One thing, it is said that the back is because of political forces.

For the US government’s blatant boycott, Huawei has already expressed its response. They pointed out that Huawei’s products have been trusted by governments and users in more than 170 international markets around the world. They believe that the U.S. government’s move is obviously suppressing the development of the Huawei brand in the United States.

The sale of new mobile phones was originally a happy event. However, due to the obstruction of the US government, the market atmosphere was changed, and it also infiltrated many political flavors. However, since they are unwilling to buy from the people, why does the U.S. government not directly ban the sale?

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