Gathering micro-network news (compilation/Danyang) According to Counterpoint, a technology market research organization, due to the recent economic recession in Nigeria, the smart phone market was greatly affected and consumers switched to feature phones, and the functional mobile phone market reached this year. Annual growth rate of 15%. In 2017, Nigeria's overall mobile phone market growth was only 6%. Due to the economic slowdown, the original smartphone market, which accounted for 52% of total mobile phone sales, fell 1% year-on-year. In terms of shipments 3. Samsung led the entire smartphone market with a 34% share.
Research analyst Anashi Jain, commenting on the survey results, said that due to the economic recession caused by the collapse of the oil price, Nigeria's GDP declined, which caused the mobile phone market to decline by 8% year-on-year in 2016. The country is highly dependent on oil exports, and oil prices have fallen to the Nigerian currency. This brought pressure, which greatly affected the purchasing power of the local people. With the Nigerian market out of the recession, the overall mobile phone market share in 2017 increased by 6%, and in 2018 it is expected to further improve.
In discussing the performance of mobile phone brands, Anshika said that in Nigeria in 2017, the top five mobile phone brand manufacturers accounted for 70% of smart phone shipments. The first two manufacturers Samsung and Transsion Holdings (its brands include Tecno, Itel and Infinix) It accounted for nearly two-thirds of the smartphone market share, and Samsung alone accounted for 34%, but due to fierce market competition, its shipment volume has fallen by 4% annually. Transce Holding’s brand Tecno ranks smart with 16% market share In the mobile phone market, the company's Spark series introduced new smart phone models and upgraded its existing Camon series. It also reduced its new mobile phone models in the third quarter of 2017. Itel's market share Ranked third, the brand’s shipments increased fourfold last year, adding product lines and sales channels. During the year, some of the newest brands also entered the Nigerian smart phone market, such as Freetel, Xiaomi and Motorola, etc. But the share of the entire smart phone market is small.
In the functional machine segment, due to the strong performance of Tecno and Itel, the overall functional mobile phone market in Nigeria increased by 15% year-on-year in 2017. Tecno was the first place in the country's feature phone market shipments last year, with a 41% share. Affordable products and wider channel coverage.
In addition, due to the strong performance of Nokia 105 (2017) models, Nokia HMD quickly gained 6% market share in 2017.
Throughout the market, Tarun Pathak, deputy director of Counterpoint, said that nearly one-third of mobile phone users in Nigeria use smart phones. With the continuous development of the national economy, the smart phone market is expected to reach 2018. Will achieve double-digit growth. Airtel and MTN and other vendors are expected to cooperate with OEMs and microfinance companies to promote the popularity of smartphones.
Figure 1: Market share of smart phone shipments in Nigeria in 2017
Figure 2: Nigerian feature phone market share in 2017
As consumers are very sensitive to prices, Nigeria's mobile phone market is highly concentrated in the low-end market.