Amazon is accused of counterfeiting policy is too loose | even collusion with the seller

According to TechCrunch, one supplier stated that although Amazon committed last year to crack down on counterfeit goods, its loose policy is still hurting inventors and small companies. According to Casey Hopkins, founder of Elevation Lab, Inc. The company claimed that a device invented by the company was counterfeited by other manufacturers and then sold at a cheaper price in Amazon. Amazon responded slowly, and even suspected indulging.

Figure: Elevation Lab's hanging headphone device

It is reported that Elevation Lab's device can be glued to the table, to provide users with a place to hang on headphones. Hopkins complained that the counterfeiters created a steel mold through reverse engineering, and deliberately mistaken LoGo , Using fake 3M adhesive, the mold stitching is very obvious, and the package is copied from the design of the Elevation Lab.

Hopkins said that many Amazon customers have unknowingly purchased counterfeit products, while Amazon and fraudsters are making money. For small businesses, this situation is particularly troublesome because new counterfeiters are emerging. It takes a few days for Amazon to remove fakes.

He said that for Amazon, the solution is actually very simple. In order to crack down on counterfeits, Amazon established a system of approved seller registration in 2016, but the effect is not very good. Hopkins said that when Amazon Provide a check box for small inventors to allow small inventors to choose to sell directly to Amazon, and then others must be specifically approved, or undergo a more rigorous review to sell the product. In addition, Amazon can also increase brand registration The team's personnel, this will be able to fight the counterfeiter more quickly.

It is reported that Amazon is often criticized for being too loose on counterfeit products. This problem has kept the fashion world away from the Amazon.