The Global Mobile Communications Conference (MWC) came to an end, and each mobile phone brand announced its annual trend. The smart machine panel entered a new wave of specifications, full-screen, and special-shaped design became the focus. The research institute TrendForce Photoelectric Research (WitsView) observed this year. Full-screen mobile phones have become mainstream in the market, and the narrower and narrower borders of appeals, or with Notch special-shaped designs, have become a new wave of topics, and they have extended to new types of screen-type fingerprint identification solutions and camera modules with face recognition solutions. Applications.
WitsView Research Associate Fan Bojun pointed out that since 2017, full-screen mobile phones have begun to become the focus of the market. Under the new models released by Samsung and Apple, a wave of high-screen design is taking off, especially in the smart phone market. In the case of saturation and slower maneuverability, the appearance adjustment became one of the changes in the specifications of the mobile phone brand manufacturers, and the full-screen mobile phone became the mainstream of the market, in addition to the active layout of Samsung, Lucky Electronics, and numerous In addition to the Chinese mainland brands, even Sony, which had a more conservative layout in the past year, also launched its full-screen flagship model in the MWC.
WitsView expects that in 2018, full-screen mobile phones will have a chance to quickly climb to 44.6% of the smartphone penetration rate, and will exceed 90% in 2021.
With the adoption of Notch special design (commonly known as "bangs") and the 3D face recognition scheme on Apple's iPhone X released in 2017, Notch shaped design has become a focal point for mobile phone brand manufacturers in 2018. Some panel makers We are actively purchasing cutting equipment to meet the different development needs of our customers.
However, WitsView believes that, in addition to the doubts about Notch design patents, consumer acceptance of Notch shaped designs, as well as the production difficulty and derivative costs of Notch special-shaped designs, will affect the positioning and penetration of products. Therefore, WitsView expects, 2018, Notch. The penetration rate of special-shaped design models in the smart phone market will only increase to 15.7%, and it will reach 26.9% in 2021. The growth space is relatively limited.