South Korea's BusinessKorea reported that WitsView, a panel market adjustment agency, recently stated that the price of LCD panels has been declining all the way this year. Take the 65-inch ultra-high-definition (UHD) TV panel as an example. After the quotations at the end of last year fell to 354 US dollars, January fell to 343 US dollars, February reported 331 US dollars, in early March further dropped to 315 US dollars.
These developments have had a particularly big impact on LGD. In the big TV panel market last year, the market share of music displays was the highest, with the market adjustment agency IHS Markit accounting for 19%. As for the gold display of the organic light-emitting diode (OLED) panel, it is already a cash cow.
However, as China's panel makers attack the LCD panel market, the industry is increasingly worried about the problem of price declines. Therefore, the company's display device is full of pressure to reduce costs.
The situation of small and medium-sized panels does not seem too good. Apple's iPhone X can not be sold, and it has hit Samsung Display Co. The original Samsung display also expects iPhone X to drive OLED panel sales. The result is counterproductive. Some experts estimate that Samsung's display capacity utilization The rate dropped to 50% to 60%.
Goldman Sachs analysts also downsized Samsung Electronics’ profit forecast from fiscal year 2018 to 2020 due to media reports that the iPhone X’s production plan in the first half of the year was not as expected and that Chinese smartphone makers did not demand OLED panels. Expect strong.