Counter-attack of domestic memory: Need to overcome these difficulties

For the literary classic Dream of the Red Chamber, Lu Xun once left the classic evaluation: 'The Confucian scholars saw the 'Yi', the Taoist saw the obscenity, the talented person saw the touching, the revolutionary saw the line full, and the rumors saw the palace secret. 'This discourse fully reflects the different positions. The difference of people's views on the same thing.

In Lu Xun’s era, Chinese society is still fretting about literacy and food and clothing. In addition to the limited number of tens of millions of urban residents, the population of people who can enjoy newspaper media is quite limited. In the 21st century, China’s economic development has entered the fast lane. Many of the students in the development of new students have experienced the attention of the people under the drag of the Internet. This is something that has not existed in Chinese history. Today we will talk briefly about the public opinion caused by domestic memory.

In China, where the industrial system is sound, the semiconductor industry is one of the few industries that has a big gap with the world. Coupled with this wave of strong prices in the storage industry, the price of memory has greatly affected the domestic PC ecosystem and even the entire IC chip. The development of the industry. Nowadays, no matter whether it is the capital, the industrial chain or the terminal consumer, it is abnormally sensitive and alert to memory-related news. Recently, Xi'an Ziguang Guoxin's DDR4 memory chip has attracted half the attention of the Internet.

Whether it was the disappointment of the earlier news of the Oolong, it was confirmed that the DDR4 particles had been verified by the CPU-Z, and even the disputes on Taobao's channels. Netizens' hearts are following this wave of information flow. As far as the current situation is concerned, Violet has successfully developed DDR4 DRAM particles and is ready to put into production memory sticks. It is almost impossible to prove the source of 'Hylix' particles in Taobao. Instead, it is in a relatively untrustworthy background. After all, Ziguang’s official website still retains the December 2017 announcement – ​​the content is not in any cooperation with Korea Hynix..

For home-made memory represented by purple light, and even for the entire domestic semiconductor industry, the evaluation on the Internet is not uniform. Along with all kinds of reversal news, netizens are emotionally optimistic and pessimistic. The following is a discussion of these disputes. Some possible internal causes.

Different reasons

The opinion of domestic public opinion on the domestic industrial development can be divided into two types: positive and negative. Whether it is mainstream commercial culture products or emerging high-tech products, people are always willing to express their opinions.

In industries that involve high technology, such as the memory manufacturing industry that we are concerned about, the positive and negative contrasts are particularly prominent. On the one hand, many people enthusiastically look forward to the rapid availability of domestically-produced memory; on the other hand, they are all year round on hardware forums. As representatives of the enthusiasts, many people expressed very pessimistic about the impact of domestic memory. Support or opposition? Both sides have a variety of reasons to support their own assertions.

First: With the development of several industrial revolutions, there are always some geek fans in science and technology around the world. They always maintain their attention to cutting-edge science and technology, and they are also deeply gratified by the popularity of scientific and technological achievements. This trend is A scientific and curiosity-driven universal worship scenario. Bill Gates, who was elected academician of the Chinese Academy of Engineering recently, is a typical representative.

The progress made in the domestic semiconductor storage industry means that it is characterized by economies of scale. The forces behind strong national support have entered the industry. The overall development of the memory industry is undoubtedly a considerable boost. After all, this industry has almost entered an oligopoly. In the competitive situation, starting from the driving force of universal scientific and technological progress, many people, many Chinese people, are happy with the progress of domestic memory.

Second, the domestic scientific research system is quite complex. Whether it is a university that undertakes research tasks or a school-run enterprise that has already entered the business process, a state-owned enterprise with a national background has considerable scale in the research and investment of the semiconductor industry.

From the point of view of practitioners and actual industry operators, domestic memory is a breakthrough in process and process, and it also represents the whole direction of the same type of practitioners - to embark on consumer-grade commercial roads. Therefore, domestic memory It is reasonable to obtain such voice support. Self-reliance, refusal to be subject to human self-determination, is imprinted in the minds of the Chinese as a whole.

Thirdly, under the condition of high memory prices, the nation's newly installed population, and even mobile phones, PC OEM channel sales personnel (non-designers), starting from pragmatism in the absence of information channels, are very much looking forward to the popularity of domestic memory. Judging from past experience, the entire industrial chain-fed Chinese industrial system, once upgraded into a high-precision area, is bound to pressure the world's manufacturers to increase production efficiency and reduce costs and terminal sales prices in the coming period of time.

Although the development of the semiconductor industry has its own objective laws, the input of the factory—the return cycle is long, and the related promotion effect takes time to verify, the reason for this expectation is still quite adequate. If we think from the opposite side, we can also find Do not look at, or take a relatively conservative view of domestic memory and its impact.

First of all: From the perspective of domestic and foreign brands of consumer goods such as automobiles, domestic industrial progress does not quickly enter the fast lane every time, covering the actual needs of most people from low to high. Taking into account the differences in semiconductors between China and abroad, The memory may face considerable difficulties in terms of high-frequency characteristics, compatibility, etc. Whether it can attract enough customers, the profitability and pricing competitiveness need to be tested, and it may not be able to have a sufficiently large impact on the market. Violet has produced DDR3 memory in fact did not cause much market repercussions.

Second: Whether it is a PC or a mobile phone, a tablet or even more intelligent electronics industry, all markets that need to use DRAM volatile memory are all coming late. In a fierce market with global capital competition, the requirements for product supply are quite demanding. Taking Apple as an example, its supply demand for upstream manufacturers has even been described by some companies in abhorrence. Although domestic memory only needs to comply with general technical specifications, it will not face market access barriers like large aircraft, but its own weak supply. Ability may become a bottleneck.

Finally: Although the national card is an amulet for early development in many industries, China is already a highly open society. Cross-cultural communication is very common, and the reverse power that is offensive to ethnic marketing is equally strong. While many people support domestic production, There are still many people who boycott domestic production. The two parties are not able to obtain the reciprocal expression of public speaking rights in public opinion, but in real life, the power to support domestic memory is not necessarily so strong.

The Positive and Negative Effects of the Narration of the Rise of the Great Powers

As the group becomes the main consumer group after the 90s and even the 00s, the Chinese society’s right to speak on the Internet is divided and subverted by the new generation. We can hardly find any common features that can cover the young people. Different standards are always vague and have a great difference.

Whether it is the purchase of electronic products or consumer cultural products, in the chaos of the whole, the overall public opinion of domestic netizens reflects two features that are mutually influential and deviate from each other. First, the rising period of national development is accompanied by Spontaneous pride, self-esteem, and increased sense of identity; Second, the rapid development of commodity society, the accumulation of social wealth reached a certain level after the prevalence of consumer culture, the trend of alienation highlighted.

The extreme mentality of people in the business community is inevitable. People have the choice to pursue better products, but consumers and fans should relax their mentality as much as possible. No matter what kind of products are purchased, the attributes of the products themselves will not bring about. The real 'inner' improvement. People's self-determination has its own logic. It is not appropriate to rely on what products to buy to label itself. Whether it is the feelings of the home country or the sense of superiority of the superior, the actual The value is not big. We should be more tolerant of the progress of high-tech industries in the country, and provide them with looser opinions in a more rational way and adjust their expectations.

2016 GoodChinaBrand | ICP: 12011751 | China Exports