An article by Kyle Bennett, editor of the senior hardware website HOP, seriously discussed a recent NVIDIA motion. Establish GeForce Partner Program (GPP, GeForce Partner Program).
Bennett first clarified that NVIDIA had barely noticed GPP on the official website on March 1st because it appeared to be very illiquid and did not involve products. The reason that GPP attracted attention was that AMD was nervous. The latter linked to including HOP. Several media attention and carefully figure out the NV's decision.
HOP then spent 3 weeks to prepare, and contacted 7 graphics card manufacturers, eventually wrote a long report.
Before explaining, let's first briefly understand the next GPP.
NVIDIA GPP project official blog original
According to NVIDIA’s official statement Partners participating in the GPP can obtain NV resources support, including omni-channel PR (public relations) promotion, early access to new technology opportunities, support from NV engineers, participation in game product tuning Wait.
NV also emphasized that GPP has no exclusive terms and that partners can join and withdraw at any time.
In fact, from these rigorous wordings, NV is simply trying to establish a closer relationship with the game/GPU-related customers/suppliers, better make products, hit the market, but when the HOP sees the entry conditions for registration , It is not so simple to discover things in a flash.
such as, Which NV requires 'Gaming Brand Aligned Exclusively With GeForce (game brand and GeForce fully correspond)' We give a simple example. Asus has ROG as e-sports game brand, Gigabyte is Aorus, etc. If they want to become GPP, they must ensure that ROG/Aorus only has GeForce graphics cards.
Speaking of this, everyone should understand it. That is, NV is to monopolize under the banner of the cooperation plan.
Of course, the terms will not only be limited, but there is also sweetness. NV said that there are 7 kinds of resources that they provide for GPP partners, in addition to the three publicly disclosed In fact, it also includes initial support, game bundling, sales rebate, and corporate financial support.
Since there are problems, then in the end who will join GPP, how many?
HOP said that the most intriguing place is here, and all seven of his contacts refused to answer whether they were GPP members. Saying it will lose rice bowl However, for GPP itself, there is a three-point consensus:
1. Certain terms are indeed unreasonable (suspicious to violate the law) 2. GPP will hurt the consumer's right to choose 3. It will hurt the cooperation between the company itself and AMD/Intel.
According to Bennett's intuitive analysis, it can be asserted that there are only a few manufacturers that have not joined the GPP, that is to say, basically a brand with a certain reputation is tied to the NV GPP on a boat.
This seasoned veteran now recalls that he noticed the signs of NV in his 2016 article. At that time, Intel had released a signal to re-enter the GPU market (this matter has been confirmed by the official declaration). NV then secretly laid out countermeasures internally. Maybe GPP evolved from that time..
This explains that NV now holds a 70% share in the market alone, and has a clear advantage for AMD, but it has to intervene in the market through alleged monopolistic behavior. It turned out that it was afraid that AMD and Intel would join hands in the GPU market.
This kind of plan is actually very difficult to say good or bad, and at least short-term certainty is not small. If the success hits Intel more than its tolerance for failure tolerance, forcing its active retreat is the best outcome.
As far as you say 'kidnapping', NVIDIA is not unfamiliar. One of the premise that the industry broke the news that they are selling high-end cards is that they must pack and sell a batch of low-end products..
In addition, Intel is also 'unfavorable'. In order to suppress AMD in the past, it used OEM rebates to gain market share. The matter was revealed by the European Union as a penalty of 10 billion.
Only, when it comes to this, Distressed from AMD, it is a hard-working 'Technology male'.
