Blackberry only shipped 870,000 units in 2017 | Just revived and cool again?

Since the BlackBerry's acquisition by TCL, several mobile phones have been introduced - including the KEYone that was released in April last year. It is equipped with a classic BlackBerry QWERTY full keyboard, and the press feel is still so comfortable; The BlackBerry also added a fingerprint recognition module to its space bar, which makes KEYone even more breath of black technology.

Although the initial release of KEYone attracted widespread acclaim from domestic and international media, it also sold out of stock; however, the sales of BlackBerry 2017 were not ideal... or that it was too bad. According to IDC, the authoritative statistical agency, the BlackBerry brand Last year's shipments totaled only 850 million units, which is almost at the bottom of the industry.

However, Nokia, which was almost 'reconstructed' at the same time as Blackberry, rebounded strongly after being acquired by HMD. In the fourth quarter of 2017 alone, shipments were as high as 4.4 million units - this is called 'The Return of the Legend of the Industry'. However, The BlackBerry still confidently stated that their 2017 strategy was successful - 'KEYONE's presence everywhere, almost nowhere in the world can't find a KEYone unlisted place'. This is indeed true, but the reconstructed BlackBerry If you want to make a big move, you need to continue working hard.


Since the BlackBerry's acquisition by TCL, several mobile phones have been introduced - including the KEYone that was released in April last year. It is equipped with a classic BlackBerry QWERTY full keyboard, and the press feel is still so comfortable; The BlackBerry also added a fingerprint recognition module to its space bar, which makes KEYone even more breath of black technology.

Although the initial release of KEYone attracted widespread acclaim from domestic and international media, it also sold out of stock; however, the sales of BlackBerry 2017 were not ideal... or rather bad. According to IDC data from authoritative statistics agency, the BlackBerry brand Last year's shipments totaled only 850 million units, which is almost at the bottom of the industry.

However, Nokia, which was almost 'reconstructed' at the same time as Blackberry, rebounded strongly after being acquired by HMD. In the fourth quarter of 2017 alone, shipments reached 4.4 million units - this is called 'The return of the industry's legend'. However, The BlackBerry is still very confident that their 2017 strategy is a success - 'KEYONE's presence everywhere, almost nowhere in the world can't find a KEYone unlisted place'. This is really true, but the reconstruction of the BlackBerry If you want to make a big move, you need to continue working hard.

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