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It is said that the foreign monk is a good chanting monk, but this sentence can't fit into Samsung's body.
'Some people do not believe that last year's Samsung mobile phone sales in the Chinese mainland market there are more than 10 million units', the first two days @ Gelan V issued a microblogging, as the Samsung media camp from the media, when the mood to say this complex It is not hard to imagine. Regardless of market data, user approval, or brand voice, etc., Samsung's foreign machine emperor can be said to be mixed for less than a year in China. Well, the value of the S9 state version is pre-sale 'positive', industry Fengyunhui would like to use this article to commemorate the gradual marginalization of Samsung in the domestic market. Samsung in China for three years
Since @Golan V talked about 'more than 10 million units', we might as well look at the more than 10 million mobile phones in the Chinese market. What does this mean for Samsung? The data will not lie, according to recent years With the horizontal and vertical comparison of Samsung's mobile phones, we can get a glimpse of one or two. First look at the vertical, that is the gap between Samsung and the previous Samsung. This will start from 2015. At that time, Samsung was still 1 year away from the 'explosive gate' incident. However, its downtrend in the Chinese market is already very obvious. The data list given by IHS Technology shows that in 2015, China's smartphone market total shipments were 417 million units, and millet, Huawei, Apple, Vivo, and OPPO ranked in the top five. Yes, from this year onwards, Samsung mobile phones were squeezed out of the top five in the Chinese market. In the end, with a total shipment of 38.1 million units, it gained a market share of 9.1%. In 2014, it was also IHS. On the Technology list, Samsung still ranked second with 58.4 million unit shipments. That is to say, Samsung mobile phone shipments in the Chinese market fell by 35% year-on-year in 2015, but this has only just begun. 
In the first half of 2016, the transcripts handed by Samsung handsets were unsatisfactory. According to Sinomax’s sales report for the first half of 2016 on Chinese smart phone TOP20, Samsung sold a total of 13,573,161 mobile phones in the first half of this year, compared with 2015. Compared with the same period, it is still showing a downward trend. In addition, the report predicts that Samsung Note7 will help them recover in the second half of the year. People are worse off than calculations. In the second half of 2016, Samsung failed to recover from Note7. In late August, the 'explosion gate' that began to ferment also became a pain that Samsung could not wipe out for a long time, and led it to the Chinese market to a large extent. Going on a route of no return. The shipment of more than 10 million units in 2017 alone has already explained everything. This has not exceeded the total of the first six months of 2016. Second, look at the horizontal, that is, the comparison between Samsung and competitors. Samsung handsets have been declining year after year in the Chinese market. Naturally, there will be top sellers, among which Chinese domestic brands will be the most powerful. Taking 2016 as an example, this year's shipment performance, Counterpoint gave a summary , OPPO increased by 109%, Vivo increased by 78%, Jinli and Huawei increased by 21%. Needless to say, behind all this growth is the market share that Samsung's mobile phones have suffered from the “explosive door”. Since then, Samsung’s mobile phone has not been able to surpass the shipment list of the Chinese market. Jumped out of the others column. Even under the premise of 491 million mobile phone shipments in the Chinese market in 2017, Samsung’s sloppy achievement of more than 10 million units still raises the question of 'can sell so much'. In this situation, it is inevitable that Google Blue V will tell the beginning of the article. Unmatched input and rewards
From the leading generals to the little ones, Samsung has spent only three years in the Chinese market. Whoever is left behind on this matter has to panic. Samsung has also started to recover the Chinese market. This year's star The endorsement is a typical example, but unfortunately, consumers do not seem to buy it. On the evening of March 6, Samsung held a press conference for the new flagship S9 series in the Chinese market in Haixinsha, Guangzhou, and made a high profile advertisement for his Android player Huang on Xiaoman Yao and Liede Bridge. At the same time, Samsung has also resorted to one of the magic weapons that domestic mobile phone brands have won: Celebrity endorsements. Perhaps it is the admiration of competitors such as Xiaomi, OPPO, and Vivo. This gave Samsung the courage to recover the lost Chinese market.. At the press conference, the mainland traffic stars Jing Ran and Zhu Yawen together with Brilliance Yu and Samsung’s new flagship made appearances. And, according to industry sources, Samsung’s celebrity spokesperson plans include but are not limited to these three. In response, a Samsung mobile phone loyal fans bluntly said, 'Samsung has changed'. But this is understandable. At least, the Chinese market has caused headaches for Samsung, but Samsung did not give up. Therefore, these localized ingenious changes can win. Back to the hearts of Chinese consumers? On the same day of the conference, Samsung's official website and Jingdong Samsung mobile phone official flagship store all started pre-sale activities. Samsung's official website's data is currently unknown. According to the number of appointments renewed in real time by JD.com platform, the answer to the previous question should be negative. of. 
According to the models, colors, specifications, etc., there are a total of 12 new Samsung S9 series machines pre-sold on the Jingdong Samsung mobile phone official flagship store. As of press release data, the most-booked one is only about 1,000 people, and there are individual versions. The number of people still stays in single digits. After the industry statistics, the Samsung S9 series of 12 mobile phones on the Jingdong platform pre-sale these three days, the total number of reservations less than 4,000 people. Less than 4,000 people booked in three days, is it slightly dismal? No harm without comparison. According to past experience, if it is for Apple, Xiaomi, Huawei, OPPO and other brands, it may be sold for one second. Break this record. Take OPPO's new R15 as an example. Since the opening of pre-sale on March 3, over 207 million people have attracted attention. Of course, based on the popularity of Samsung and these brands in the Chinese market, the results can be guessed without comparison. However, if it is compared with itself, Samsung’s eager speed of pre-sale is not surprising, because there are cases in first. On the MWC2018, the Samsung S9 series new machine made its debut. Immediately Samsung opened a limited number of 10,000 pre-sales on the Chinese official website. A good friend of friends discovered that with 10,000 mobile phones, Samsung took five days to sell out. Five days for 10,000 units. 4,000 units in three days. Converted, the pre-sale of JD.com platform is also called everything. And then decline, three and
After the Samsung mobile phone made the above efforts in the Chinese market, it was the result of this. I wonder if its responsible person will say “I would have turned my heart to the bright moon, but...” Still have to be serious about why Samsung's new Shuanghuang S9 cannot stir up a national climax in China? From the mobile phone itself, there are a lot of users concerned about the Samsung S9, said the new flagship may be more suitable for the Samsung S8S. Sounds a bit embarrassing, but the fact is the case, compared to the previous generation of flagship Samsung S8, a slight change in the S9 There are no bright spots. As for its major selling points, for example, both have been controversial, and even the netizens have compiled this into pieces. They have detailed the Samsung S9's 'sufficient sincerity'. Samsung S9 series camera supports shooting 720fps 720P slow motion video, this is a big improvement, did not want to immediately be robbed of the limelight by the Sony. After all, Sony mobile phones in recent generations have been playing slow-motion video to handy, MWC2018 debut of the new machine XZ2 is upgraded to support 960fps 1080P slow-motion video capture. Another selling point of the camera, AR Emoji, believed to hear this name, most people would think of Apple's launch of Animoji. Many experienced users even began to question, this is naked plagiarism, but Samsung officials disagree with this statement. The response stated that this was Samsung's technology that had been researched and developed more than a decade ago. It was completely different from the method used by Apple. In this way, the possibility of plagiarism was ruled out. Can the suspect that follow suit be able to elute? 
In addition to the point that users vomit, is the appearance. If you do not look at the rear fingerprint identification and camera arrangement, perhaps the vast majority of people are difficult to say the difference between Samsung S8 and S9. People are visual animals, regardless of the internal hardware The upgrade has turned several times. The first thing the user sees is the appearance of the mobile phone. It is not difficult to understand why the Samsung S9 is equipped with the best camera and screen in the mobile phone so far, but it is still deducted from the 'innovation gap'. hat. In addition, the Samsung S9 is not a good time, even if it is a hero, but it has finally failed to catch up with the situation. Breaking away from this phone, Samsung's mobile phone brand in the Chinese market performance, described with an old saying is 'rejuvenated, Three and exhausted'. When people talk about Samsung, they will inevitably mention 'explosion gates'. Why? Because the influence of labels on mobile phones is too great. In August 2016 - January 2017, Samsung recalled the Note7 mobile phone in the hands of users. At the same time, users will also recognise and favor Samsung mobile phones. 
This point has been particularly prominent in the Chinese market. After several rounds of follow-up coverage by various media, Samsung’s desire to rebuild the trust relationship with its users has become more difficult. It has fallen to only 2% of the market share. Talk about regaining the right to speak in the market. The chart given by Baidu Index also clearly reflects the decline in the volume of Samsung brand in the Chinese market. In the words of netizens, this year's Samsung S9 has not been jokingly called Bomb 9. It's gratifying. It's like Jia, the credit bankruptcy boss, and talking about dreams can't be suffocating. Finally, looking at the global market, Samsung is still the undisputed leader in the smartphone world. IDC’s latest data show that in 2017 Samsung’s mobile phone shipments worldwide reached 317.3 million units, more than 100 million more than Apple’s. Taiwan. This is even more embarrassing. In 2017, the oldest apple defeater defeated China. In 2018, even the dignity of the last 10 million units was difficult to hold.
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