TCL Fridge Washer Shines AWE, 'Double +' | Strategic Escalation | 'Healthy Home'

On March 8th, China Home Appliances and Consumer Electronics Expo, one of the world's major home appliances exhibitions, was grandly opened at the Shanghai New International Expo Center. As the largest comprehensive exhibition with the highest specifications in the home appliance industry, AWE has become a leading indicator for the development of the industry. China's well-known household electrical appliance brand TCL brings a variety of star products to its debut. The newly-released full-touch non-fouling type drum washing machine and one-piece frequency conversion crystal cross four-door air-cooled refrigerator have become the focus of attention. TCL refrigerator washing machine also brings 'no pollution +' and ' Air-cooled + 'product brand strategy, to the user's healthy life as the core, through the use of the product scene and user experience, accelerate the healthy life of their families, increase the temperature for the family's healthy life, leading the new trend of the future development of white household appliances.

Clean from the inside out TCL pollution-free technology to create a true 'no pollution home'

In the current escalation of consumer health awareness, health has gradually become a 'long-term business'. At this year's AWE exhibition, health-conscious products are more popular with consumers. Long-term commitment to pollution-free technology innovation and in-depth research and development of TCL washing machine , To identify the pulse of the times. Since 2016, TCL has continued to break through technical barriers, pioneered the new category of contaminant-free washing machines, has launched a pollution-free washing machine, a pollution-free drum washing machine and a contaminated barrel The washing machine completely solved the secondary pollution of the washing machine and the secondary pollution between the clothing and the clothing, and became the founder of the free sewage system solution.

After a long period of market promotion, the concept of pollution-free laundry has been well-known to many consumers, but the fact that traditional washing machines are soiled is still astonishing. "At the exhibition, when consumers were confronted with traditional washing machines for a period of time Accumulation of dirt, felt the "unbearable dirty."

Over the past two years, TCL constantly improve the pollution-free laundry technology, in the first wave of the entire washing machine washing bucket stain-free structure, isolation between dirt inside and outside the bucket of bacteria, but also in the drum washing machine water tank with pollution-free structure, completely isolated Washing machine dirt, bacteria and heavy metal pollution, to achieve pulsator, drum washing machine free of pollution solutions, from bid farewell to laundry secondary pollution.

At the exhibition site, TCL also exhibited an 'anatomical' type of contaminated drum washing machine that consumers can clearly see through the internal reform of the washing machine. Through the national standard IPX-8 the highest level of waterproof triple water sealing technology, Flat-bottomed, clean and non-clean outer barrel design at the bottom of the inner barrel, after the audience display at a glance, plus 95 °C pure physical high temperature sterilization, so that stains nowhere to hide.

Now, TCL Contamination-Free Washing Machine has been able to provide users with a full range, full-process, full-life anti-fouling system: Washing machine thoroughly bid farewell to fixed contaminants (wire chips, hair, metals, oxides, etc.) and germs (bacterial microorganisms), Achieve 100% health care with all-round pollution-free treatment; Realize the entire process of the laundry to avoid dirt, No need for separate program operation, Convenience-free and easy to worry-free process, Every time is a brand-new laundry experience, Renew the clothes; Provide the user with a full life cycle No pollution solution, in the product life cycle of TCL antifouling washing machine, from purchase to use, regardless of the length of time will always be pollution-free, will not produce pollution in use.

In order to prevent secondary pollution of laundry and achieve 100% free pollution, TCL Contamination-free washing machine also carries out a series of technical upgrades according to the needs of current users. In the new washing machine exhibited at this exhibition, it achieved a speed of 40 minutes. Wash and bake one, 50 ° low temperature drying care, 12KG large capacity washing space, 45 decibels washing mute, and 1 + N exclusive laundry space and other innovative technologies to create the ultimate comfortable laundry experience.

Not just keeping fresh TCL refrigerator brings full chain health guarantee

In the era of consumer upgrade, home appliances not only play a role in the use of functions, but also play a role in decorating living spaces. High value-added home appliances are particularly popular among young consumers. At the exhibition site, TCL integrated inverter four-door air-cooled refrigerators. The appearance of new products is crystal pure mirror, stylish, high-end, elegant, and integrates with home decoration. The high value of appearance makes quality feel like a come out and become a star attracting many consumers.

To create a healthy and quality life for users, it is not enough to rely on a superior appearance. From TCL Negative Oxygen Ion (AAT) Fresh Food Refrigerator in 2015 to TCL Air Cooled Dual Frequency Refrigerator in 2016, Global The integrated inverter air-cooled refrigerator was released, and this year it was upgraded to smart and healthy 'air-cooled +'. The innovation in TCL refrigerators is not only the fresh storage of ingredients, but also more focused on the intelligent and healthy storage of ingredients, creating smart 'healthy homes'.

Through TCL's first integrated frequency conversion and AAT negative oxygen ion preservation technology, TCL inverter air-cooled refrigerator more focused on the wisdom of healthy food storage, to bring users from shopping to food storage, the full three-day meal full of wisdom and healthy life. TCL inverter air-cooled refrigerator can achieve 2 minutes speed 1 ℃, 7 days water-saving fruits and vegetables more than 90%, also with wet and dry zone, 3 ℃ area of ​​maternal and child, -1 degree fish lock area, red wine tea Health food special food storage area, large space for exclusive more professional, so fresh and more natural, truly food ingredients from 'simple storage' to 'storage conservation' upgrade.

At the press conference this spring, TCL Refrigerator once said: Freshness is the duty of the refrigerator, to achieve from the purchase to the storage, three meals a day, three meals aside the whole chain of health is the true care of the user. At the exhibition site, TCL refrigerators have shown consumers a long-term 'hidden' health threat in the refrigerator: The invisible refrigerator interior, the corners of the space where foodstuffs are deposited, and the ingredients are eroded by various bacteria during the storage time cycle. Consumers have said that refrigerators have always been used as food storage cabinets for writers, and the problem of bacterial infringement has rarely been considered.

In order to completely isolate the bacteria from the attack on food ingredients, TCL Refrigerator is the first in the industry to achieve a mild antibacterial silver ion antibacterial handle, with an antibacterial rate of 99%. It uses a mildew-proof grade 1 antibacterial door seal and eliminates E. coli and Staphylococcus aureus. The bacteria rate is as high as 99%, and the external space of the refrigerator can be managed in a healthy manner. In the interior of the refrigerator, 91.17% of the internal space E. coli is removed through the AAT intelligent degerming system, which protects the freshness and safety of ingredients and provides families with thoughtful health care.

Health has become one of the current mainstream consumer trends. TCL Refrigerator Washing Machine adheres to the concept of 'pragmatic innovation' since its inception, deepens the needs of users, creates healthier ice-wash products, and provides an ultimate product experience. This year's brand new upgrade Product brand strategy, washing machine from free pollution to pollution-free +, for users to create 100% free pollution health care; refrigerator from air-cooled to smart and healthy 'air-cooled +', to create a full-chain full of wisdom and healthy life, lead New trends in the development of white goods bring consumers more quality and quality of life. They have written the responsibilities and responsibilities of the big brands.