In 2018, the World Cup of Russia entered the 100-day countdown. This year, FIFA will for the first time attempt to use UHD Ultra HD and HDR high dynamic technology signals to broadcast the event. As the only TV cooperation brand in this World Cup, Hisense not only needs to achieve a significant increase in global brand recognition. In addition, we must complete the mission of FIFA to award products and technologies for Hisense's special development of live events. We will customize the world's highest quality products for the 3.2 billion World Cup audience. On March 8, Hisense at the China Consumer Electronics and Consumer Electronics Expo (AWE) ) Officially released to the global market its 2018FIFA World Cup officially designated TV - U7 series ULED new products for the global fans to bring a new ball watching experience.
The U7 series has achieved two major breakthroughs in the customization of sports events. The first is the Auto Sport automatic sports mode design. When the user is watching a game, the TV can automatically recognize and switch to the sports mode, automatically identify and brighten through the sports signal, and the pitch color The intelligent perception enhancement and precise extraction of motion trajectories are optimized to achieve accurate motion picture presentation and ensure that each goal is clearly visible. The second is the in-depth application of artificial intelligence technology, and the user can pass the full scene voice and full scene map. Search interaction achieves an unprecedented experience of watching the game. Users can use 'voice' to quickly find out the events they want to see. They can also realize hundreds of intelligent life services such as translation and smart home. With the full scene search interaction, users can watch At the same time with the game, you can search for related information of the star, purchase the same equipment, and share a key shot of a wonderful goal to the circle of friends.
Solfas Minister of Cooperation and Development FIFA highly praised Hisense's latest World Cup product research and development, and stated that Hisense's innovation in TV display technology surpassed FIFA expectations, and FIFA and Hisense will promote the popularization of these new technologies worldwide.
