TCL refrigerator washing machine unveiled AWE2018, focus on building | 'health home'

On March 8th, the China Home Appliances and Consumer Electronics Expo, one of the world's largest home appliances and consumer electronics fairs, opened in Shanghai. As in the past, the innovations in products and technologies of mainstream home appliance manufacturers have once again become the vane leading the development direction of the industry. Become the focus of attention of all parties.

As the most popular household appliance brand ever on AWE, the latest TCL refrigerator washing machine also made its debut at the TCL booth. Unlike in the past, the debut of the booth included not only the latest TCL contamination-free drum washing machine and the integrated inverter quad. Door air-cooled refrigerator products, and both the brand concept and technological innovation, are closely related to the theme of 'healthy life'.

In the spring new product conference that just concluded in the previous two days, TCL Refrigerator Washing Machine has just announced the washing machine's 'free from pollution +' and the smart health of the refrigerator 'air cooling +' product brand strategy upgrade. The debut in AWE, TCL refrigerator washing machine Using products and technologies as the carrier to interpret the motivations and goals of the new strategy - taking the healthy life of users as the core, accelerating the healthy life of the family through product usage scenarios and user experience, and increasing the temperature for the healthy life of the family and enjoying health Home' speed.

Healthy consumption has become the future breakthrough of home appliance industry

With the intensified competition in the ice-washed household appliances market, brands are actively seeking new breakthroughs. New products that appear on AWE often represent the brand's judgment of consumer trends. TCL's theme is 'healthy home' and will be healthy. The rise of home appliances to the strategic level of a product brand is not only a reflection of the brand's genetics of the 'pragmatic and innovative' product of TCL's refrigerator washing machines, but also represents a precise insight into the needs of consumers.

With the improvement of the quality of life, the users' attention to health topics and the growth of health consumption have become the most important consumption upgrade trend. The consumer trend announced by McKinsey in early February showed that consumers are more concerned with a healthy lifestyle than ever before. Alibaba Health released data showing that health spending in 2017 increased by 54% year-on-year, an increase over beauty and clothing consumption.

According to Zhang Li, general manager of TCL White Goods Division China Marketing Center: TCL refrigerator washing machines began to pay attention to the role of ice-washed household appliances in healthy life many years ago, and actively invested in the innovation and R&D of related technologies. 2016 TCL decontamination Washing machine has created an era of pollution-free laundry. Now TCL integrated inverter air-cooled refrigerator has also introduced antibacterial materials and smart sterilization technology. The future of TCL refrigerator washing machine will be dedicated to promoting the popularization of healthy appliances to meet consumer needs for healthy living, Leading the health promotion of home appliance industry.

Health became the new TCL ice wash strategy

TCL refrigerator washing machine brand strategy of this product upgrade, the core is to promote the full popularity of health ice washing products. In terms of contaminated washing machines, TCL washing machine as the industry's new dirty system solution founder, will be 'free pollution' comprehensive Upgraded to a 'free from pollution+' strategy - China's offline channel business took the lead in implementing product-line anti-fouling in 2018, and promoted pollution-free shared washing machines into the campus to care for the health of students. This year it will stop non-fouling The R&D investment in washing machine products will stop production of non-polluting washing machines by 2020, provide more users with the health care brought about by the contaminant-free washing machines, and create 100% free pollution health care for users.

TCL Refrigerator puts forward a smart and healthy 'air-cooled +' product brand strategy - in 2018 TCL Refrigerator's unique AAT Smart Decontamination System will be fully popularized in 250L and above new products, 100% of all new products are equipped with antibacterial door seals and antibacterial handles; By 2020, TCL refrigerators will strive to achieve healthy refrigerator sales accounting for 70%.

Although many consumers are paying more attention to healthy life, there are still many healthy blind spots in their lives. For example, many consumers are still unaware of the problem of secondary pollution in traditional washing machines. At the exhibition site, contaminated washing machines The inner tube exhibits surprised and shocked many consumers. The large amount of bacteria in the door handles, seals, and refrigerators of refrigerators is also a problem often overlooked by consumers when they put their food in the refrigerator.

TCL refrigerator washing machine's 'free from pollution +' and smart health 'air-cooled +' strategy, from the product point of view is to promote the popularity of healthy ice-wash products, but for users, it is to transform health from functional choices to buying home appliances Standards of the time. Whether the user is aware of a health hazard or not, TCL refrigerators and washing machines rely on appropriate technologies to eliminate health risks and make healthy living a natural part of the world.

In addition to health, TCL refrigerator washing machine also upgrades the function of the user's life through functional upgrades. TCL Contamination Drum Washing Machine uses the first low-temperature quick-drying condensing washing and drying machine to achieve a 40-minute speed washing and drying, 50 degrees low temperature Drying and pampering, you can wash delicate delicate down, wool and other expensive clothes. There are also no-staining bucket drum washing machines, to create '1 + N' kinds of washing mode, a washing machine to meet the exclusive needs of family health. At the same time in the free The contaminated drum washing machine achieves 12KG large-capacity washing space, meets the needs of a large number of laundry for the whole family at one time, and meets the needs of the modern family in multiple dimensions. In addition, the motor and fan BLDC dual frequency conversion technology are used to achieve 45 decibels of washing mute with a speed of up to 1400 rpm. , Effortlessly support the long-term efficient and smooth operation of the washing machine, energy-saving high-efficiency dehydration without deformation, power lasting 20 years; plus T-DI intelligent precision automatic delivery system, 1.2L large volume, once added to meet the user needs for washing in January, to create comfortable Living space.

TCL integrated variable cross four-door air-cooled refrigerators are equipped with a unique integrated control dual conversion technology, with intelligent air-cooled and frost-free technology, to quickly create even temperature storage space for food ingredients, achieve 2-minute fast cooling 1 °C, fast lock Ingredients are fresh and the whole space is permanently AAT Negative Oxygen Ion Freshening Technology. It provides dust removal, deodorization, sterilization, and fresh care as a whole 360-degree maintenance of the whole food. It achieves a water retention rate of more than 90% for 7 days for fruits and vegetables. Large space also provides more The exclusive proprietary storage truly upgrades the storage of ingredients from 'simple storage' to 'storage maintenance'. In the healthy storage of food ingredients, TCL Refrigerator is the first in the industry to achieve a mild antibacterial silver ion antibacterial handle, with an antibacterial rate of 99%. Anti-mildew Class 1 antibacterial door seals have a 99% sterilization rate for Escherichia coli and Staphylococcus aureus, enabling healthy management of the external space of the refrigerator. Inside the refrigerator, 91.17% of the interior space was removed through the AAT Smart Decontamination System. E. coli, protect the freshness and safety of ingredients, provide families with thoughtful health care.

Leverage AWE Platform to Drive Industry Health Upgrade

As a major exhibitor of AWE over the years, TCL's new brand strategy for refrigerator washing machines has also become a topic of concern at this year's show. With the help of TCL, healthy household appliances have become one of the industry trends presented by this year's AWE. It is expected to promote the home appliance industry to pay attention to healthy life and make healthy home appliances the mainstream of the future.

For consumers, TCL refrigerator washing machines are also striving to make a healthy life 'scientific'. In the way that the booth is more intuitive and integrated into the user's scene, the TCL refrigerator washing machine's various technical innovations are extremely resolved. Here, the technology It is no longer a tall professional term, but is integrated into everyday life. It is easy and convenient to create a healthy life for consumers.

As a leading brand of home appliances in China, TCL refrigerator washing machines catch the brunt of health needs, drive technological innovations to upgrade the experience, lead by example the industry’s focus on healthy household appliances, and then lead healthy lives into millions of households, benefiting thousands of consumers. TCL refrigerator washing machine insight into market opportunities, but also TCL as a big country brand responsibility and responsibility!