On March 8th, the first day of the Shanghai AWE exhibition, Hisense launched the new customized product U7 series ULED super-quality TV in the 2018 World Cup. U7 is a global product developed and designed by Hisense using global R&D resources, and will be in 80 countries around the world. Regional market sales.
He Jianyong, general manager of Hisense Electric Marketing Co., Ltd. introduced that this year, FIFA will first try to use UHD Ultra HD and HDR high dynamic technology signals to broadcast the event. This allows Hisense ULED ultra-high-definition TV's ultra-high partition dynamic backlight control technology to find the best Based on this, based on the U7 series ULED super video TV also achieved two major breakthroughs, one is the automatic sports mode design, when the user is watching the game, the TV can automatically identify and switch to sports mode. Hisense Auto The technical breakthrough of sports mode is mainly reflected in three aspects. First, through the automatic brightness optimization of the sports signal, it presents a real lighting environment that is close to the stadium; Secondly, through the intelligent identification and enhancement of high-frequency colors such as red, green and blue on the court. 3. Really reproduce the color details of the stadium. Third, by accurately extracting and optimizing the trajectory of the football, the course of each goal is clearly visible.
Another breakthrough of the U7 series is the deep application of artificial intelligence technology. Users can achieve an unprecedented viewing experience through full-scene voice and full-scene graph search interaction, and open up the connection between television and the family life circle. With these artificial intelligence technologies Applications, users can use 'voice' to quickly find out the events they want to see. They can also use voice to achieve translations, take-aways, ticket reservations, smart home control and hundreds of smart life services. With full-scene map search interaction, users can While watching the game, one-click search for star related information, purchase the same equipment, you can also share exciting key shots to the circle of friends.
FIFA Co-operation and Development Minister Solistei arrived at the event and witnessed the latest World Cup product research and development by Hisense. Solis gave a high rating for Hisense U7 product's automatic sports model design and AI application. Solis stated that Hisense was on TV Display technology innovation surpasses FIFA expectations, and FIFA will work with Hisense to promote the global adoption of these new technologies.
At the AWE site, when the host found out 'Die Fran' on the U7 TV with a touch of a button, the scene that caused the fans to scream appeared: Legendary star Diego Fran served as a mysterious guest at the AWE site. The identity of U7 chief experience officer interacted with the live fans.
As the only TV cooperation brand in this World Cup, Hisense not only needs to achieve a significant increase in global brand awareness, but also fulfills the mission of FIFA to award products and technologies for the special development of Hisense's live show products, and to create a perfect match for the 3.2 billion World Cup audience. Matching the high-quality products of the first movement in the world. Such products will break through technological barriers such as national borders, culture, viewing preferences, and standard deviations, so that the world can be seen and the world can be seen together.
According to reports, starting from March 15th, in Beijing, Shanghai, Guangzhou and other cities, Hisense will hold a U7 series of new and new products and activities. A number of domestic first-line football stars, Dago, will visit the site to jointly test the performance of this World Cup custom product.
