On March 7, 2018, the day before the opening of 2018AWE, the Haier Smart Family Strategic Achievement Conference was a heavyweight on the beach. At the meeting, Haier exclusively released a complete set of customized scenarios of wisdom, through the '4+7+N' Business model to achieve a new experience of smart home, is the industry's first user-centric, user-customizable wisdom package.
In fact, before this, Haier’s sales of complete sets of home appliances had already had too many cases and commercial forms in the country. Last May, Ms. Zhao of Hangzhou purchased Haier’s smart home appliances for RMB 220,000. In many areas of the domestic market, sales of complete sets of smart appliances are increasing day by day. Fuzhou Habitat House Haier smart home integration shop, high-end ratio of 35%; Taiyuan Lingshi Haier store, Haier smart home complete set of real experience achieve sales exceeded 30 million yuan……
Haier, which is in the forefront of the industry in the production and sales model of smart home appliances, is still not satisfied with the current development. On March 7th, Liang Haishan, the vice chairman of the board of directors of Haier Group, said: 'The Smart Family of 2018 The strategy will be accelerated, and the user experience will be accelerated.
For products: Open up product boundaries to achieve complete integration
From March 8 onwards, Haier's smart homes will enter into millions of households with unprecedented strategic heights in a complete set of customized ways. Smart homes will bid farewell to the era of 'come together' and enter the 'sets' era. Users can realize their own needs. With the customization of N kinds of smart living scenes, consumers can purchase orders both at home shopping and offline smart home experience stores. This not only redefines the experience value of smart homes, but also forms an absolute advantage with the smart industry with four major advantages. Segments:
When the industry is in a single product intelligence can not be connected, Haier to achieve information sharing and interoperability between different products; When the industry is in the passive control of human control machines, Haier has achieved self-judgment, self-decision initiative services; When the industry in a single product When product intelligence needs to be patched together to deploy a smart home, Haier starts the X.0 era with a complete set of customized smart package solutions. When the industry is fragmented, N brands need N teams to come in. , Haier through a complete set of service systems, 1 time to solve the user's complete set of household electrical appliance service needs.
At this point, Haier's understanding of intelligence and the industry's exploration and practice of intelligence have formed a clear distinction. The intelligence of Haier's intelligent family has entered the family with four unique advantages: interoperability, active service, and wisdom. .
The single product attributes of home appliances are changed under the complete set of schemes. The nature, connotation and extension of the essentials have been changed, the boundaries between them have been broken, and the set of solutions has truly achieved product integration.
However, Haier's smart home package has brought profound influence to users, industries, and customers. These changes have also caused Haier's own transformation.
(Haier Group Vice President, China Chief Marketing Officer Li Huagang Releases New Results of Smart Home Strategy)
For users: Full scenes, customization, smart package, one-stop service experience
What kind of life experience does the '4+7+N' full-scene customization wisdom package bring to the user? At the press conference, Wang Wei, Vice President of Haier Home Appliances Industry Group presented to everyone.
Before this, if consumers want to experience a whole set of smart solutions, the home is often such a scene: A brand audio, B brand router, C brand oven, D brand TV, E brand curtain, F brand wardrobe .. .... The rush to buy a variety of scattered single products to piece together a smart home, and the service is not uniform, the style is not uniform, the product can not communicate with each other, and Haier's release of '4+7+N ' Full-scenario customized wisdom package, based on its unique set of capabilities, changed the status quo.
Specifically, '4' refers to the four major physical space Haier continues to iteratively upgrade, including smart living room, smart kitchen, smart bathroom, smart bedroom, '7' represents whole house air, whole house water, and whole house care. , Whole House Security, Whole House Voice, Whole House Health, Whole House Information 7 Big House Solutions, and N is a variable, which means that users can freely customize the scene of intelligent life according to their own living habits, unlimited change.
Based on four major physical spaces and seven large-scale housing solutions, from pre-renovation to renovation, all kinds of smart living needs such as air, water, food, security, and entertainment can be met in one stop, and unlimited customization of smart scenes can be realized. As an example of solution, there is no need to use brand-name hodgepodge, Haier smart home water softeners, pre-filters, pipelines and other full-line water purification equipment, as well as real-time water quality from soft water piping design and installation to use, and filter replacement reminder. Invisible soft intelligence, etc., can help users complete the water management of the whole house easily.
(Wang Hai, Vice President of Haier Home Appliances Industry Group, General Manager of Advanced Innovation Research Center, announces a full-scenario customization wisdom package)
For the industry: 3 big platform empowerment wisdom package to crack 4 major pain points
As mentioned at the beginning of the article, Haier's '4+7+N' full-scene customization wisdom package has an impact on the industry to solve four major pain points: difficult to communicate, not active, not complete, service fragmentation.
Behind the four big problems in cracking the industry is the unique platform support of Haier's 'one-on-one' model. Based on the First Community Interactive Platform, the 'user sensor' consisting of 800,000 micro shop owners can interact with user needs at zero distance. COSMOPlat's first platform for industrial Internet, smart home products, services and solutions can be quickly and accurately grounded. Based on U+, the first platform for artificial intelligence in the smart home industry, Haier can gather more developers and achieve rapid iteration of the scene. At this conference, the U+ platform simultaneously released U+ Smart Life X.0, launched the era of full-scene service customization with UHomeOS and IoT+AI dual engines, and signed a strategic partnership agreement with Baidu to implement technology empowerment. With the birth of the world's first Scene Store, users can more easily customize more scene solutions within U+APP.
Take one unit in the full-scenario customized smart package solution, the Whole House Air Solution, as an example, Net Air Clean Air Conditioner, Tianyi Air Conditioner, Kitchen Air Conditioner, New Fan and many other styles and lineups of air products. The solution can satisfy all kinds of air related requirements from the pre-renovation to the post-renovation one-stop service for users. More importantly, all the mesh products in the whole-house solution can be actively serviced by detecting air temperature, humidity, and cleanliness. , Clarity and other data, self-judgment, self-processing, self-regulation of air throughout the house, allowing users to be in a constant temperature, constant humidity, constant net, constant oxygen air environment anywhere and anytime. Not only that, Haier air equipment and TV , Security system interconnection, real-time display of air quality and equipment energy consumption information of the whole house.
In the smart kitchen, centered on Xin Fridge Refrigerator, the entire kitchen can be linked to achieve storage, processing, cooking, cleanliness, purchase, and 6 security scenes of Unicom Security. The refrigerator can accurately recommend health plan meal plans based on user's data, helping Users can purchase foods with confidence and recommend recipes. They can also directly connect recipes to ovens and range hoods, sterilize cabinets, easily implement one-button baking, linkage of smoke stoves, and automatic disinfection. If a friend knocks on the door, the display of the refrigerator Can also immediately switch to the access control system Unicom Security.
Interoperability, active service package, will be difficult to communicate, not active, not complete sets, the service of the four major pain points one by one digestion.
For Customers: Smart Home Accelerates Home Mobility to Activate Business Value
Haier smart home '4 + 7 + N' full scene customized wisdom package how to quickly enter the home?
In recent years, smart homes have become hot, but the market has been exposed to external heat and cold. The main reason is that there is no commercial support. It can't be used or can't be seen. It neither enthusiasm for users nor markets for customers. This time, Haier not only redefines the user experience value with a full-scenario customized wisdom package, but also has made preparations at the channel, service, and product level, with complete sets of experience, complete package design, complete sales, and four sets of packaged service capabilities. Promote the commercial value of the smart home market together.
Haier smart home in the market specifically how to really landing? Specifically, divided into four steps:
All channels are available for experience and purchase. In addition to offline haier already has 30,000 stores, this year will continue to layout the 6000+ smart home experience shop, Shun shopping malls and other e-commerce platform will also create online smart home experience center, a variety of channels Easy user experience and purchase;
In terms of package design, the 3D cloud design platform based on Iterer's iterative upgrade can provide the worry-free design of one-key configuration of the whole house, satisfying a variety of styles.
In terms of package sales, the original subversive explosives such as Haier ice wash and other top 10 industrial lines can guarantee that the whole house's smart solutions will be bought at once. For the convenience of consumers, Haier Smart Home also specializes in luxury sets, fashion sets, etc. Different sets, consumers can choose to set or customize freely according to their needs;
In terms of complete service, it has solved the user's pains and pains in choosing multiple orders and multiple installations. Haier took the lead in the industry to realize a one-stop end-to-end complete set of customized services, full-process life cycle management, and a service team. Sub-question to solve any service needs of users of household appliances.
It can be said that as the pioneer in the industry, Haier has already sounded the clarion call for smart homes. It is reported that from now on until April 8th, the “Quality Life One-stop Purchase of Haier Smart Home Appliances” will be officially opened. Haier will officially open. It will provide consumers with a "best one-stop design, one-stop sales, and one-stop service" solutions for life with the world's leading smart new products. The release of the celebrity kits and smart new products will also go through the country. The smart stores are delivered to every family in need.
The report of the 19th Party Congress emphasizes that the people’s longing for a better life is always the target of struggle. The core of Haier’s “one-in-one” model is user-centricity, which closely connects the good life demands of employees and users. At the beginning of this year, OCF, the world’s largest organization for the Internet of Things, awarded Haier the only IoT interconnection certificate for Haier. The smart family project was approved by the National Development and Reform Commission and included in the national “Enhanced Manufacturing Core Competitiveness 2018 Project”. Haier's wisdom family has become the only international recognition, and the country took the lead in endorsing the fine life of the first board. In the battle of 2018AWE, the results of Haier's smart family's fine life continued to lead. This also means that Haier has become the leader of global home appliance brands in the era of traditional brands. After that, it opened up a new blue ocean for the brand of the first platform for the smart home.
