'With the ultimate audio-visual experience and aesthetic experience as the basis for different segments of the market target users to provide better content, better interactive experience, more stable service.TV manufacturers are not just hardware manufacturers, but to give users Provide a better time solution and make the user's family time better. "Wang Cheng, Senior Vice President of TCL Group, CEO of TCL Multimedia and Chairman of Thunderbird Technologies said.
In the color TV industry from 'hardware is king' to 'experience is king' stage, the major brand manufacturers are groping.But as the world's first three-color TV company TCL to a new perspective to consider this issue, especially Wang Cheng Innovative ideas mentioned in the conference 'The nature of TV manufacturers is the provider of user time solutions' has aroused the public's attention.
March 6, TCL 2018 spring new conference was held in Shanghai, X5 primary color quantum dot TV, C6 new theater TV, P5 slim new surface three new collective appearance after a number of TCL executives accepted include CCTV Within the authoritative media interview, Wang Cheng explained in layman's language to explain the TCL in the new environment, new technologies, new needs for the development of the industry's rethink.
Prior to the advent of Internet television, television was a linear, passive acceptance of broadcast signals to users, presenting unidirectional hardware devices that transmit broadcast content with less frequent interaction with users.With the rapid development of Internet-based smart technologies and infrastructure Continuously improve the promotion, the TV is more than just a hardware device, it also includes an intelligent system, rich content and a variety of home applications under the wisdom of the scene.So the industry so far, the nature of the color TV manufacturers Changes have also taken place, from traditional equipment manufacturing retailers to becoming providers of user time solutions to provide users with higher quality content, services and television.
After decades of continuous development, China's color TV companies have finally met the market's brilliance. However, the continued in-depth Internet has caused a certain impact on the color TV market. Mobile phones, iPads and other mobile devices have distracted many users from their attention. , especially young users with a good reputation, let them return to the living room and return to television to become the voice of the company represented by TCL.
Compared to the TV market facing a complicated external environment and being caught in a short-term market predicament, the fragmentation of user time is becoming an important issue that should be studied in the long-term development of the TV industry. How to get users to return to the TV before Products have more user stickiness, which is both an opportunity and a challenge for every color TV manufacturer.
Wang Cheng announced detailed data on the operation of TCL TV content at this conference: From March 2016 to March 2017, the average daily boot time of TCL TV users was only 4.9 hours, which was achieved from March 2017 to March 2018 5.4 hours; the same period users online video viewing time reached 4.4 hours, an increase of 22%. This means that TCL daily active users watch an average of 2 movies online, or 4-5 episodes of TV series; TCL platform daily live rate of 58% , The average industry level is 50%-53%; The number of paying users exceeds 2 million.
Wang Cheng said: 'These data all prove that TCL TV as a time machine is creating more fun and good times for our users. But I personally think that this is only a beginning and TCL must provide high quality for its users. Content, services, user experience beyond expectations, audiovisual experience and beauty experience, that is, we want to be a better user time solution provider.
In this conference, Wang Cheng also announced a number of innovative measures to further improve the user time solution to allow users to better enjoy the good time spent at home. On the one hand, TCL developed '1+N+1' The content operation strategy, hand in hand Tencent video, a number of differentiated content providers and the South New Media, to create an Internet TV content service platform with 'more stable service, richer content, updated more timely, recommended more intimate'.
On the other hand, in Wang Cheng’s view, the TCL’s 'Product Leading' strategy is still an absolute principle and it is indispensable. 'Product Leading' needs to be based on 'technical leadership'. TCL continues to innovate and invest in The quantum dot technology field has opened up and deep cultivation has achieved a lot of gratifying results, TCL QLED TV won the throne of No. 1 sales in the Chinese market for 16 consecutive weeks. At the same time, it strengthened AI technology to make it better for users to enjoy time. Wang Cheng stated at the press conference that TCL has actively built a user-centered AI open ecosystem platform. Through understanding, retrieval, and service enhancement, users can find what they need faster. People can find information and services. Simple; In addition, through face recognition technology, multi-modal user systems will be built to provide true personalized content recommendation capabilities, so that information, services can find more accurate, and it can create more value for users.
Of course, TCL will further strengthen its brand building. At the conference, TCL global brand spokesperson Ma Tianyu unveiled the scene and became the world's first user of the new X5 primary quantum dot TV. In addition, TCL also signed with the international football superstar Neymar at the beginning of the year. The joining of the big star IP lineup will greatly promote the influence of TCL's global brands. Wang Cheng also said that this year will continue to promote new styles of X5, C6, and P5 in different styles based on the different positioning of Xclusive, Cityline, and Popular three product lines. Communication activities. It can be seen that under this industry transformation, TCL seizes the opportunity to give full play to the leading role of the industry leaders, and fully demonstrates its ambition and strength accumulation.
TV is not only a change in hardware technology, but also a user time solution that integrates system, content, and extension services. As an industry leader brand, TCL, this conference's many innovative initiatives are like falling in the lake. A wave of waves. Provide users with a better time solution, allowing users to enjoy every second of pleasant family time, This is not only TCL always adhere to the goal of struggle, but should also be the industry's goal of persistent struggle.
