On March 5, just before the opening of the China Household Appliances Expo (AWE2018) in 2018, the owner's electric appliance exclusive custom-made large suction range hood was first launched on JD. The first sales exceeded 1 million, refreshing the new starting record of Jingdong Kitchen Power, winning The unanimous endorsement and praise of high-end users. In fact, the owner’s appliance has entered into strategic cooperation with JD. Earlier, in the cooperation in recent years, both the brand word-of-mouth and the matching degree of the consumer target coincide. Going forward to create more high-end fashion, leading technology products.
Recently, Boss Electrical held a 'New Food Age' super conference, proposed the strategy of 'Creating a New Chinese Kitchen', launched a new professional grade agricultural residue purification sink D102, a newly upgraded fourth-generation large suction double pressure hood 8231S, Tri-Core Smart Steamer S228, etc. At the same time, the industry has for the first time released a professional kitchen cleaning system that integrates professional-grade agricultural water purification sinks, dishwashers, and water purifiers, providing a kitchen for the Chinese kitchen to wash the whole. solution.
(Boss Electric AWE booth on the mission wall)
Combining strengths: Achieve 35% of e-commerce share in 10 years
In 2018, it was the 10th year that Boss Electronics and JD.com teamed together. Both parties can join hands together. The first reason is that the owner's concept of “customer-centric” is consistent with the purpose of Jingdong Mall’s brand. Since 2009, both parties have cooperated. Since last year, the sales of Boss’s electrical appliances at Jingdong Mall have shown rapid growth; in 2014, the two parties launched the 'Jointly Build Smart Kitchen Appliances' Future Plan, upgraded strategic cooperation, promoted products, optimized supply chain, data sharing, product customization, etc. The two sides formed a close cooperative relationship. Yan Xiaobing, vice president of Jingdong Mall, once commented, 'The customer's way of the owner's appliance is in line with the customer's approach of Jingdong Mall. Both are customer-centric and focus on the customer's participatory and continuous improvement. Experience. '
In May 2017, around building a high-end, branded, and platform-based kitchen lifestyle, Boss Electric held a "Evolution Integration - Boss Electronics 2017 E-commerce Trends and New Product Launch Conference" in cooperation with Jingdong Mall, and released 'Yue' Series hood new products, including Yue-Pro Professional Edition 67A1, Yue-Yue Ultimate 67A3 and Yue-Yuan Enjoy Edition 67A6 and so on.
(Boss big suction hood 25A7)
In recent years, Boss Appliances has been committed to the transformation of the Internet. The e-commerce sales platform has accounted for 35% of sales from zero sales until 10 years ago. Jingdong Group Chairman and CEO Liu Qiangdong emphasized technology-driven at the annual conference in Jingdong. Jingdong's transformation and upgrading, which coincides with the boss's strategy of adhering to technology to promote product innovation, has a solid foundation for cooperation.
Strategic Upgrade: Internet + Kitchen Electric Recreating High-end Product Innovation
In the future, the prospects of e-commerce will become increasingly clear, so grasping e-commerce channels is also an important way to seize the consumers in third-tier cities.
According to reports, in 2018 Boss Electronics will jointly cooperate with Jingdong to jointly create a new generation of large suction hood 25A7 for the owner of Jingdong Electric. In the aspect of appearance, it designs with capsules of acupoints, drawing scientific and technological inspiration, presenting a mysterious magic charm. , At first sight, in the aspect of large suction performance, the maximum air volume of 20m3/min ensures that the suction is still strong and keeps the kitchen clean in the case of stir-fry; the 420Pa wind pressure is the ultimate breakthrough, even in the face of the peak of smoke emission. With no fear of pressure, it can prevent fumes from instilling. Jingdong's high-end customized Tower Bridge PI is more elegant and charming in English style.
The personalization of high-end customization should not be underestimated. Based on JD.com's deep insight into users, Boss and JD.com jointly initiated the 'Jingpin Project' to create high-end, fashionable, technological and leading products for JD.com users. People's minds, technology-driven development of the future, in order to experience the high-end, service to lead the future.
The user-centered approach has given a whole new level of practical thinking in the Internet era. In terms of fan operations, the number of fans in the boss's electrical appliances ranks first in kitchen and bathroom, and through the activities of live broadcasting and public welfare, the owner’s appliance successfully created an industry benchmark for fans to operate. The embedded live broadcast held at the beginning of March set a new record. The number of viewers was nearly 240,000. Next, the Boss Electronics will jointly launch a series of live broadcasts by JD.com to enhance the user experience; Boss Appliances will also join hands with Jingdong Charity in the future. As a leading national brand, on the day of the Super Product Category on March 27th, we will donate 1% of sales to high-end products and embedded products to JD Public Welfare to take more responsibility for the society.
Boss Electronics and Jingdong Appliances both stated that in the future, in the context of further escalating consumer demand and the continued release of the incremental market of urbanization, the deep cooperation between the two suppliers and the mutual benefit of the entire industry chain will help the kitchen and electric industry. The good development will continue.
YORK New Media Coolest Technology News
Scan code win award
comment
* Netizens are not allowed to speak in the standing position, this site is not recommended in the comments section of any online store, dealer, Beware of being deceived!
