On March 8th, the 2018 China Home Appliances and Consumer Electronics Expo was officially opened. The global home appliance giants gathered together to bring cutting-edge technologies and high-tech products to the vast number of consumers. At the scene of Zhongxingyu, Panasonic, the international brand, united the world. Porsche Design, a top design brand, launched a light and luxury high-end concept washing machine, which became one of the biggest focuses on the day of the show and sparked widespread discussion among visitors.
Panasonic and Porsche Design Team Up to Create Win-Win
It is understood that in September 2017, Panasonic Washing Machine and Porsche Design signed a strategic cooperation agreement. The two parties intend to jointly launch a new series of branded products in 2018 and start the launch in the Chinese market. Through the efforts of the professional teams of China, Japan and Germany for six months, The first luxury luxury high-end concept machine created by Panasonic and Porsche Design successfully unveiled the 2018AWE.
As we all know, today's washing machine products are evolving from 'pervasive' to 'high-end', large-capacity, intelligent, healthy, segmented products continue to emerge in the market, and even in industrial design, they are also pursuing aesthetic upgrades. However, Washing machines, as functional appliances, are generally unpretentious and seem to be 'insulated' by nature and fashion. This time, the birth of this light luxury high-end concept machine will break this traditional concept, satisfy the Chinese people's imagination for high-end quality, and cater to people's imagination. Washing machine products are both high-end inside and outside the urgent needs.
As an independent brand of Porsche, Porsche Design has a good international reputation. It has been involved in digital, home and other fields. Its products cover laptops, smart phones, etc. This time into the field of washing machines, the first is the Panasonic washing machine in the brand image and In terms of product positioning, Porsche has a very high degree of fit with the design; secondly, the current trend of diversification of washing machine products provides ample space for Porsche Design. The cooperation between the two parties can be described as a perfect match to create a win-win situation.
High-end products are top-level design
At the exhibition site, a senior washing machine industry practitioner witnessed the appearance of the new concept product and gave praise. He said that this product perfectly combines the aesthetic concept of Porsche Design's “BAUHAUS Bauhaus Design” with the leading technology of Panasonic washing machine. In terms of sense, it can be said to create a high-end 'luxury' with excellent appearance and performance. In fact, this product's 'ultra-ordinary' performance in many aspects such as material selection, design, etc., also supports his viewpoint.
It is understood that this light and luxury high-end concept machine is the first time in the industry to use full-casing stainless steel, full impact force. In addition, the product design is also cleverly integrated into the elements of the Porsche luxury car, such as washing machine inner tube design using a Porsche sports car The wheel styling and operation of the display emulates Porsche's iconic 'five-barrel' dashboard. These crossover-convergence designs can be described as 'the crowning touch' and establish the extraordinary qualities of this product's 'bornness'.
In this regard, Panasonic washing machine related person in charge, this product is designed by the Porsche team personally, aiming to build China's high-end washing machine benchmarking. The cooperation between the two sides brings to the Chinese washing machine industry is not just an innovative design, but also to convey A high-end aesthetic that is both 'exterior inside and out'. Panasonic hopes that the aesthetics created by Porsche Industrial Design will enhance the visual experience of high-end washing machines while also playing the role of cutting-edge washing technology, ultimately stimulating the quality of life for Chinese high-end users.
More information on this new product, more innovative ideas of Porsche Design and more black technology of Panasonic washing machine, let us continue to lock the AWE Panasonic exhibition area, this "Technology and Beauty" event.
