On March 8th, the annual 'China Home Appliances and Consumer Electronics Expo' AWE was grandly opened in Shanghai. As a strategic new product of Hisense Group, Hisense's high-end living room cabinet, the 'Ice and Ice' hall, has a high-profile debut. See the "Title & taste" ceremonies for the title, formally completed the launch of the listing, and creatively proposed a strategic vision for the construction of 'beautiful living room ecology'.
AWE is one of the world's three largest home appliances and consumer electronics shows. In recent years, AWE has received increasing attention from international home appliances and consumer electronics giants, and has become a stage for global home appliance companies to display their own brands, technologies and strengths.
Living room home appliances appeal upgrade, Hisense refrigerators took the lead
At present, consumers' desire for a better home life is becoming more and more intense. The living room, as an important function space for the family to hold the living, entertaining, family gathering, and audiovisual enjoyment, is directly related to the user's home life experience. Therefore, the user is living in the living room. The demand for home appliances has escalated. It is no longer satisfied with the simple accumulation of air conditioners, color TVs and other traditional household appliances and furniture. Instead, it has sought to pursue high-level needs such as fashion taste, convenience life and smart health. Therefore, the living room cabinet serves as a A new type of household appliances, with its elegant and stylish appearance, healthy sub-storage product concept, highlights the product characteristics of style and taste, and is increasingly favored by high-end home users and business people.
It is the strategic vision of almost all household appliances and home companies to improve the quality of home life for users. Hisense refrigerators, however, took the lead in proposing the idea of building a 'good living room ecology' based on the user's social hospitality, convenient living, and healthy eating. The "Ice Ice" hall serves as a carrier. On the one hand, it relies on Hisense's own color TV sets, air conditioners, and other products to link the whole set of home appliances with high-end furniture and home appliances to form a top living room living experience; on the other hand, with its own delicate storage, precise The temperature control function provides exclusive ice storage solutions for various beverages for the family. Through current intelligent design and subsequent upgrade of the Internet of Things, human-machine interaction with users is realized, and interconnection with beverage sellers is established to create a living room. High-end drinks center, for the user to build a private custom beverage ecology.
Mr. Jia Shaoqian, President of Hisense Kelon (center), Mr. Jia Dongsheng (right), General Manager of Beijing Zhongyekang Times Market Research Co., Ltd. (Ms. Yu Jie, Deputy General Manager of Hisense Refrigerator Co., Ltd., (left), launched the official release of 'Ice Ice'.
Cold fresh technology combined with aesthetic appliances, 'ice ice' bar will become a new standard for living room
Hisense 'Ice Ice' development team based on creating the best user experience, starting from the needs of users, integrating the world's leading industrial design resources and R & D resources, the perfect combination of cold and fresh technology and aesthetic appearance. 'Bingbing' Hall first listing of new products, Equipped with the cutting-edge cold-fresh technology, the three-temperature zone is divided into three categories: wine storage, refrigeration and freezing, with air-cooled and frost-free, independent three-cycle technical support, eliminating odor, and achieving refined points. Storage, freeing red wine, tea, beverages, health products, precious frozen products, etc., from the refrigerator, with precise temperature control, moisture control, pure taste, with sterilization technology and smart decoction function, to meet different family members Demand for a sterile drinks center.
At the same time, the 'Ice Ice' hall adopts the design of the freezer compartment and is more human-oriented; it is equipped with a human intelligent sensor system, and automatically lights up at night. The design of the metallic door frame and the glass door's panoramic large window enables Its stylish appearance fits perfectly with the style of the current high-end living room, becoming a standard for living rooms after TV, air conditioning and other traditional living room appliances.
'We hope that through this product, the living room appliances will truly become users' help to pursue a better life.' Mr. Li Gang, head of Hisense Refrigerator, said, 'Ice Hall has broken through the limitations of traditional refrigeration appliances, giving the living room scene more Possibility. Taking the design of the wine storage area as an example, the user can enjoy the professional wine cellar level in his living room under the condition of constant temperature, moisture retention, shock absorption, light protection, horizontal placement, and sealed six wine storage standards. Experience. '
AWE Hisense Freezer Exhibition Area 'Ice Ice' Hall Products
To play a long-tail effect, Hisense wants to be a leader in the construction of a 'good living room ecology'
Relying on the good reputation of Hisense brand, Hisense Freezer's 'better living room ecology' strategy has been widely recognized once it is proposed. Today, as consumption continues to escalate, Hisense refrigerators use the 'Ice Ice' bar to reshape consumption. The personages of the fashion living room and home enjoyment. Industry insiders pointed out that 'Ice Ice' Hall is a breaking product for Hisense refrigerators to open up the refrigeration appliance market. It not only played the prelude to the universal storm of the living room cabinet, but also proved it again. With the high-end trend of the entire living room and home appliance industry, Hisense is making efforts to use this long-tailed effect of the Internet era to find opportunities for overtaking in the industry.
Hisense, as a prestigious veteran home appliance company, has long been leading the industry in the development of its color TV sets and other multimedia products. Meanwhile, Hisense and its Kelonongsheng brand are influential in the white-electricity industry, both within the industry and users Enjoy a very high appeal and the right to speak, and 'ice' series of products listed for the Hisense in the living room appliances all types of layout planning to add weight.
Jia Dongsheng, general manager of Beijing Zhong Yikang Times Market Research Co., pointed out that Hisun's strategy of "freezer" reflects the overall planning of Hisense Group from another perspective. According to the big data of sales in the freezer industry, the living room cabinet products The proportion of sales increased year by year. 'Bingbing' bar this product launch, keenly grasp the market trend, also walk in the forefront of the freezer industry. I believe in the future, Hisense freezer will continue to user needs as a starting point, launched More exciting high-end products and solutions that provide new ideas for the entire industry to upgrade. '
Organized by China Household Electrical Appliances Association, China Consumer Electronics Show (AWE) is one of the three major global events in the field of home appliances and consumer electronics. The exhibits include home appliances, consumer electronics, smart home products, home appliances spare parts and ancillary services. 2018 AWE exhibition was officially opened on March 8, the YORK network reported that the team will bring you the show during the first phase of new products, new technology reports, more AWE-related information can be found in the following topics to understand.
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