Haier, Midea and other big players want to eat the new manufacturing industry chain

2018AWE will be formally opened in Shanghai on the 8th of the month. The day before, Haier, Midea, Sharp and others unveiled the wisdom of the artificial intelligence era, the latest solution for smart manufacturing.

Different from the past, after the AI ​​technology is empowered, the smart home will change from 'passive service' to 'active service', allowing the user to enjoy a good experience of a smart life in a simpler operation and even 'zero interaction'.

This kind of good experience requires ecological support. Therefore, the above-mentioned large players are eating through the entire value chain of smart manufacturing, smart homes, and new retail, promoting the widespread layout of the smart ecosystem. Not only Haier and Midea's inbound industrial Internet; empowering Sharp's Foxconn, its industrial Internet company will also be on the SSE IPO; the United States also officially entered the new retail.

Haier teamed up with Baidu for a better experience

On March 7, Haier and Baidu formally announced a strategic cooperation to accelerate the popularization of smart homes in millions of homes and provide better experiences.

Compared with last year, the latest development of Haier’s smart home business this year is to customize it to meet the individual needs of users. It forms four spaces covering the living room, kitchen, bathroom and bedroom, including the whole house’s air, water, toiletries, and security. Entertainment, health, information seven solutions, and N scenes '4 + 7 + N' custom model.

Last year, Haier has built a smart home online experience center on the Weishang micro-business platform, and has opened an offline smart home experience center in Chongqing. Li Haigang, vice president of Haier Group, general manager of China, said this year's The number of experience centers will increase to 10, opening to Beijing, Shanghai, Guangzhou, Shenzhen and other major cities.

In 2017, more than 1,800 offline smart home experiences stores were built, and more than 18 million 'nets' (smart appliances) were sold. After users exceeded 55 million, Haier Smart Home Online will build 8,500 new stores in 2018. Cover home building materials channel, store channel, comprehensive store.

Hai Feng Home Appliance Industry Group CTO (Chief Technology Officer) Zhao Feng said that Haier's full range of smart home customization services, supported by three levels. First, UHomeOS operating system; Second, the Internet of things, artificial intelligence two technology engines; Third, custom interaction , Custom Scenes, Custom Services.

Between users and smart home appliances, there is no longer a single interaction, but diverse, scene-based interactions, including voice, projection, touch, wearable devices, mobile phones, refrigerator screens, TV screens, etc. Zhao Feng said, What interactive method is behind the big data platform of the smart family. Based on user data, it can provide personalized customized services such as recommended recipes.

Haier, Baidu cooperated with the two platform companies, and more importantly, it accelerated the speed of product experience landing, allowing each family in China to get a new generation of smart living experience earlier.

Midea officially enters the Industrial Internet

This year, the United States has proposed a 'new generation of man-machine generation' strategy. It hopes to bring new life and work experience such as smart life, smart manufacturing, smart retail, and smart supply chain through collaboration between people and robots.

Xu Chengmao, deputy dean of the Central Research Institute of Midea Group, told CBN reporters that in the era of AI, smart families need to learn from us, know me, serve me, and eliminate as many carriers as possible, from 'passive service' to 'active service'. 'Smart speaker is superfluous'. The goal of Midea is, ultimately, the 'zero interaction' between people and devices, and also the enjoyment of an intelligent life. For example, Midea introduced a smart rice cooker that can automatically select rice and deliver rice. , Wash rice, cook rice.

'The future family is also a human-computer cooperative life. With the advent of an aging society, robots will enter millions of households.' said Xu Chengmao. Currently, Midea and its German Kuka Group are working together to research household consumption robots. Medical robots have also been introduced, such as doctors wearing smart jackets to take care of patients, and smart jackets can record key nursing actions.

Not only smart families, Midea is expanding the industrial domain of smart manufacturing. Through cross-border mergers and acquisitions, Midea teamed up with Germany's KUKA Group, Israel Hi-Tech, introduced global leading robotics, automated business solutions, and combined with Midea's own 50 years of manufacturing experience, A software system that has been transformed into a complete set of industrial Internet, exported by the company's "Mega Cloud Smart".

Olaf Gehrels, general manager of Midea Robotics, said that according to forecast, the market size of China's industrial robots will climb to 1 million units in 2025. Among them, the Chinese domestic market will account for as much as 50%. Demand is booming, like Midea's own plans for the next few years, the number of robots used has increased from 2,000 to 7,000.

In order to seize this opportunity, in terms of hardware, KUKA has established a new factory in Kunshan, Shanghai. Its robot production hopes to double this year. The goal is to achieve a sales revenue of 1 billion EUR in 2020 by the Chinese market.

On the software side, Gu Yunsong, general manager of Meiyun Zhiqin Technology Co., Ltd., said that the development of China’s enterprise cloud lags far behind that of Europe and the United States. BAT can provide the most basic infrastructure hardware and facilities. Midea’s enterprise cloud can output practical experience of leading local manufacturing industries. , Has provided services to many well-known enterprises such as Changan Automobile, Baoshide Technology, Yonghui Supermarket.

From smart home, smart manufacturing, the United States will be further extended to smart retail.Xu Chengmao said the United States smart retail business, will cover smart shopping guide, smart shopping, smart services, through face recognition, user portraits, to understand your buying habits; through people Machine dialogue, to understand the model you want; Finally, a key orders, offline can be purchased online.

Foxconn Sharp herringbone matrix

At the Sharp 2018 strategic conference, Foxconn and Sharp officially released the "word strategy matrix." Around the wisdom of the three-dimensional food, water, air demand, Sharp will be the product line from the color TV, air purifiers, etc. outward.

Chen Zhen Guo, vice president of Foxconn Technology Group, said that in 2018 under the layout of Foxconn, Sharp will attack with a full range of products, re-type as the starting point for the entry, around the clean air, clean water and clean food layout of these three areas to help people jump Take off the basic functions of home appliances needs and experience, to achieve industrial upgrading and product changes.

In the future, Sharp's product line will further extend to hair dryer, sweeping robot, dehumidifier, vacuum cleaner, air conditioner, electric fan, humidifier, range hood, stove, refrigerator, electric toothbrush, razor, sink dishwasher, Household coffee machines, portable coffee machines, water heaters, washing machines, smart voice speakers, cell phones, rice cookers, microwave ovens and other fields.

What Chen Zhenguo did not want to mention is that Foxconn Industrial Internet Co., Ltd. is preparing an IPO on the Shanghai Stock Exchange, and plans to have a meeting on March 8. According to its IPO report, it is the world’s largest electronics manufacturing company. The Foxconn Industrial Internet Co., Ltd., a controlling subsidiary of the industrial enterprise Hon Hai Precision Co., Ltd., hopes to achieve a transformation from an OEM giant to a smart manufacturing and industrial Internet service provider.

Obviously, the beautiful picture of the Internet of Things, artificial intelligence era, and smart home has been opened. How to allow users to jump out of complex operations and easily enjoy convenient and smart life is Haier, the United States, Foxconn is working hard to achieve. This requires a huge amount of wisdom With the support of the ecosystem of services, these big players are all making smart, smarter retails.

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