At the beginning of the year, the best solution for the Spring Festival was China's home appliance and consumer electronics industry fair (AWE2018), which opened at the Shanghai New International Expo Center on March 8th. High-end kitchen appliance leader Fang Tai took 'Mother's Time Machine - A Dream Season' As the theme exhibitor, and held a new product launch conference on the site, Fang Tai not only brought everyone an island-style hood specially designed for the villa kitchen, but also included a dishwasher, sink, fruit and vegetable purification, and water purification. Innovative products such as the all-in-one new washing machine, as well as forward-looking insight and sharing of sink dishwasher trends, embedded product trends, etc., and a set of 'Fantasy Dream Song' full set of dreams and temperatures. This is not only a new product and trend conference that ten thousand people are looking forward to, but also a brand that conveys deep emotional communication to consumers through the idea of 'loving the great'.
AWE2018 Fangtai New Product Launch Conference attracts people to stop
6763 characters in the Times of Songs, a mark of dreams left in this era
Standing at the new starting point of the annual sales revenue of 10 billion yuan, Fang Tai proposed a new mission with more epochal value at the beginning of 2018 - 'for the happiness of hundreds of millions of families', and infiltrated the culture of charity as the key support point behind the new mission. In all aspects of business operations, the mother’s time machine – the “Dream Season” was selected as the theme for 2018AWE, because it perfectly explained the convenience brought to you by Fangtai’s exhibited products and made their dreams come true. Create more possibilities for a better life.
'Party too dream Song' font wall
In Fantasy’s eyes, each dream deserves to be taken seriously. When the party learned too much of a housewife mother, Ms. Song, she left her dream of “making word” for 30 years, she installed a party for her. Sink dishwasher, and the formation of the design team, after 14 months to create a 'Fantasy Dream Song', a total of 6763 Song fonts, completed the 30-year dream of Ms. Song! The audience at the conference witnessed the 'Fang Tai dream song' The grand release also witnessed Ms. Song’s dreams shining into the shining moments of reality and the imprints that her dreams left behind in this era. Fang Tai also sincerely hopes that more users will be able to draw inspiration and strength from Ms. Song’s story, so that her dreams are not Wait again!
A variety of heavy new products unveiled for the first time, innovative technology attracts attention
Fang Tai exhibited at AWE2018 with the sincere and full of new products and innovative technologies to interpret the connotation of high-end smart kitchen appliances. “Don’t wash dishes, but also go to the fruit and vegetable pesticide residue” sink dishwasher, designed specifically for The Island Hood is a kitchen-built island hood, a 'high-temperature steamer' that inherits ancient methods, steaming without any heat, and instantly turns on and heats the gas water heater, leading the Chinese kitchen into a magnet-controlled electromagnetic stove in an open flame-free cooking era. This series of products all follow the path of 'Benevolence and Creation of Good Products'. Among them, Washing Machine W2 and Island Range Hood EA06 are two heavyweight starting products, and it is through their breakthrough innovation that they become The focus of the audience.
Side too sink dishwasher new - wash one machine W2
As the original inventor of the sink dishwasher, Fanta has never stopped exploring. Today, it has launched a new washing machine W2 iteratively, and for the first time melts the functions of clean water and soft water into a sink machine. Machines, sinks, fruit and vegetable purification functions are based on a new innovation and integration of integration, to achieve a quality water supply, soft water washing dishes, clean water washing fruits and vegetables, further widening the sink dishwasher product form, to meet the user more Water demand for multiple scenarios. In addition to the epoch-making innovations in product functions, the W2 washing machine is a product concept that puts Fantasy's “Benevolence and Good Products” into full play. In fact, the integration of the cleansing functions will not only save more kitchen space, but also save consumers a cost for water purifiers. In addition, in order to enhance the consumer's purchase and use experience, the Washing Machine W2 also provides Easier purchase, installation and maintenance processes.
Fanta Island Island hood EA06
The EA06 is a high-end intelligent range hood designed for villa-level open kitchens. It has changed the black appearance of traditional range hoods. It uses an elegant white body and is perfectly matched to light-colored tone. Open kitchen; multimedia audio and video system is equipped to make entertainment into cooking; Nakajima style design is free from the situation where traditional hoods must stand against the wall; both sides can be operated to avoid the need to bypass the stove to control the hood. Smart suction technology has created a 'no smoke!' smoke exhaust effect; the top atmosphere light can achieve electrodeless discoloration according to different scenes, easily create a variety of atmospheres in accordance with the needs of emotional expression. Various technological breakthroughs make the country people dream of open kitchen photos Into the reality, hold smart feast, enjoy the villa life.
Release forward-looking trends to inspire industry change
For many years, the company has continued to inspire and lead the development of the kitchen appliance industry. This is closely related to Fang Tai’s long-term vision of the kitchen appliance industry and its accurate insight into user needs. The kitchen electric industry grasps the pulse of the times and adapts to the new stage of development.
As the original inventor of the sink dishwasher, from the birth of the first-generation sink dishwasher Q1, to the debut of the new W2 iteration of the subversion, Fangtai detonated the entire dishwasher industry with a star product. However, Dishwasher's huge market opportunities have induced the emergence of some brands' imitations. In this regard, Sun Liming, vice president of FantaGroup, clearly stated his position at the press conference. As a leading brand, Fangtai is committed to promoting the healthy development of the industry, and he also stressed that For the damage that the counterfeit goods bring to the consumers, the business and the industry, and the damage to the innovation spirit, the party will never tolerate and tolerate. It has been imitated and never surpassed. At the opening of AWE2018, it announced the prediction of the future development trend of the sink dishwasher: The future sink dishwasher will be developed toward the operation and washing platform, energy efficiency platform, smart platform, etc. The installation to use process will be further simplified.
Sun Liming, vice president of FantaGroup, delivered a speech
In addition, for the field of embedded kitchen electrical products that has been cultivating for many years, Fang Tai also put forward a profound interpretation of its future development trend: Excellent design of embedded kitchen appliances will become the standard configuration of quality of life; smart and convenient embedded Kitchen appliances make the home healthy cooking and eating more popular; embedded kitchen appliances with Chinese food culture genes, local brands will take advantage of innovative breakthroughs. As Fangtai's Z2M7 steamer, it is a collection of outstanding designs. Intelligent and convenient, with the three characteristics of Chinese food culture genes in one of the classic embedded products.
With the advent of consumption upgrade and experience economy era, the intelligentization of home appliances has become an inevitable demand for every consumer. Fang Tai brings a series of products without exception with wisdom functions. However, in the face of the smart boom, Fang Tai Always keeping a clear understanding and rational thinking. Fang Tai is also defining a new height of smart kitchen appliances with practical actions: Products can not be smart for intelligence, but love is the source, standing at the user's point of view to design experience for them. Good and great products, creating a smart kitchen experience with 'just right'. As a high-end kitchen appliance leader, Fanta will take the mission of “Making happiness for hundreds of millions of families” and strive to lead the kitchen and electric industry to “valuable and meaningful”. Intelligent direction of development.
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