On March 7th, the day before the opening of the China Home Appliances and Consumer Electronics Fair in 2018, Boxi Home Appliances held the 2018 Dishwashing Summit in Shanghai, the 'Pioneer' and 'Keeper' in the Chinese dishwasher market. With the vision to promote the development of the dishwasher market, we invite its industrial chain cooperation companies, sales partners and industry organizations, market research institutions, to discuss the current status and development prospects of the Chinese dishwasher market.
Dishwasher 'Pioneers'
As early as 2002, Bosch Home Appliances took the lead in introducing dishwasher products to the Chinese market, becoming the earliest home appliance manufacturer to sell dishwasher products in the Chinese market. After ten years of adherence, Boxi Home Appliances finally kept its promise. Dishwasher ushered in the market outbreak in our country.
In 2017, dishwashers became a phenomenon-level product in China's home appliance market, becoming one of the fastest growing categories of all home appliance sub-categories. Market research institute Yikang data showed that in 2017, the retail volume of the dishwasher market in China reached 9.85 million units, an increase of 12.9% over the previous year, and retail sales reached 4.33 billion yuan, an increase of 119% year-on-year.
Chairman and Chief Executive Officer of Boshi Household Appliances Investment (China) Co., Ltd.
Geerke, chairman and president of Bosch Household Appliances Investment (China) Co., Ltd., said with emotion that as the “pioneer” of the Chinese dishwasher market, Bo Xi’s home appliance has finally arrived after more than ten years of hard work. A good time for the Chinese dishwasher market to flourish.
Boxi Home Appliances has always been committed to the popularity of the dishwasher market, and the market has also given generous rewards for the hard work of Bo Xi Appliances: Zhong Yi Kang data show that Bo Xi Household Appliances has won the top spot in the dishwasher market, and steadily took the lead. Take the chair.
The explosive growth of the dishwasher market has made it a new blue ocean for home appliance companies to compete. China Yikang retail monitoring data shows that in 2017, the number of brands in the dishwasher market in China reached 59, an increase of 21; product models up to 285 , add 77.
'In the face of an unprecedented market situation, more and more enterprises enter the dishwasher market and continue to energize the dishwasher market, which is what we are pleased to see.' 'Gailke said:' We can foresee that China Of the dishwasher market will be explosive growth, huge room for future development.
Brilliant prospects of millions of units
For the future development of the dishwasher market, whether it is market research institutions or kitchen and electrical enterprises generally optimistic about the attitude in the general manager Jia Dongsheng view, dishwasher popularity in our country has come .He predicts that in 2018 China's dishwasher market is expected to reach 200 million units in the next 10 years if the industry compound annual growth rate remained at 40-50% level, 2028 dishwasher sales will reach 10 million units.
Zhong Yikang, General Manager Jia Dongsheng
A participant said that if the penetration rate of China's dishwasher market reaches 7%, the dishwasher market in China will exceed the United States and become the world's largest dishwasher market.
Siemens dishwasher experience area
In fact, the acceptance of dishwashers by Chinese consumers is constantly improving. Dr. Stuart Campbell, Global R&D Director of Luminous Display, presented a series of survey data: In many markets, consumers are more satisfied with dishwasher performance than handwashing. , especially in Russia and China.
Bosch Dishwasher Experience Zone
According to consumer survey data from China Yikang Online, consumers’ intentions to buy dishwashers will reach 36% in the next three years.
'Dishwashers become the future consumer kitchen appliances to buy darlings,' Jia Dongsheng said, but he also mentioned that the user awareness of the dishwasher is still not enough to be guided long-term training.
Girke said that in the future, Bosch Household Appliances will deepen its strategic layout and continue its efforts in the dishwasher market. In terms of product development, Bosch Appliances will continue to design dishwasher products that meet the needs of Chinese consumers. 'Currently, We have introduced a variety of dishwashers, such as free-standing, under-embedded, semi-embedded, fully-embedded, and compact models, based on a variety of configurations and different sizes of Chinese kitchens. Dishwasher solution for the needs of the bowl. 'He said, 'I believe that the new dishwasher of Bosch Appliances will bring a new 'clean experience' to Chinese consumers. '
Looking into the future, Gerk said that Bosch Appliances will seize the opportunity to continuously innovate technology and service initiatives and shoulder the responsibility of promoting the development of the dishwasher market.