2018AWE special report on the first day: Kitchen is more than food, there are brain holes

On March 8th, Vantage held the “More than Gourmet” knowledge kitchen conference in Shanghai. Vantage proposed the concept of “knowledge kitchen” and cooperated with the apprenticeship app for the new age, built-in listening function in the Vantage Mirror V2 hood. , let people in the kitchen can also learn knowledge of books, to further expand the connotation of smart kitchen.

Unrivalled conference, smartly combining science fiction and branding

Vantage's launch was unique. The magical realism style of its venue, 'Smart Brain Brand Art Space', is impressive. The art space is a pure white human head form that enters the hall from behind the ladder. The modeling implied Vantage's idea of ​​'Knowledge Kitchen'.

In terms of content performance, two holographic projection of subversive senses about Vantage kitchen knowledge and dishwashers is more interesting and science-fiction at the conference, for example, a series of animals appeared in the holographic projection and the last dishes were taken from Vantage Dishwasher Vivid three-dimensional images, sci-fi imagination, marvelously grafted Vatican kitchen electrical products, people 'make a surprise.' In addition to holographic projection, more 3D mapping wonderful video, the whole picture is very scientific and technological sense, people Amazing.

Vantage's 'Wisdom Brain' transcends pure advertising, it is a magical realism building, and it is also the embodiment of Vantage brand belief. Vantage built the 'wisdom brain' in the post-industrial era of the kitchen, highlighting its position as a pioneer brand of Chinese fashion. Cultural self-confidence, as well as its innovative work after insighting into human needs, will help Vantage create a wise life spanning languages, cross borders, and lead the global high-end quality kitchen space development.

In addition to the brand space of the brain of wisdom, as well as the AWE Vantage Hall, Vantage places multiple headsets, each storing audio books. Audiences can choose to hear, after listening, you can also scan the QR code to answer the question 60 points or more Can obtain a new world phase reading card, 80 copies of a book of knowledge received, a new world reading card.

Appreciate hand in hand APP, invite big coffee to explain gourmet bibliography

At the press conference on the same day, Vantage invited Director Chen Xiaoqing of the First Quarter of China, Accidental Art CEO Yu Han and others, to listen to the app’s “More than Food” section audio, co-produced by Vantage and the New World. Covering "Food Linguistics", "Gardening Food List" and "Ya She Talks to Eat" and other good books on cuisine. It is noteworthy that this column was invited by Vantage to Chen Xiaoqing, Wan Hao, Zhang Jiajia, Zhao Wei and Zhang Yueran to serve as five famous persons. Editor, and recorded to explain 10 books, lively and interesting content, people are willing to accept new knowledge.

The contents of this column will be embedded in the Vantage mirror V2, allowing people to listen to books while cooking. According to Vantage, from March 8th, the mirror V2 will update one book audio in a day. , Abundant resources.

'Chinese cooking is actually a very deep knowledge. Behind food, there are many things related to people, such as the emotions between people, the wisdom of people's treatment of life.' Chen Xiaoqing said that Vantage 'knowledge kitchen' put cooking Combining with humanities, people in the process of enjoying cooking, listening to other people's culinary experiences, or some food-induced thinking and comprehension, are also a delicious spiritual meal. Yam Han believes that 'knowledge kitchen' concept There is a lot of insight behind the proposal. People are no longer simply satisfying the traditional cooking process, but they see it as an opportunity to get information and enjoy life.

Diversified cross-border focus on the humanities, knowledge kitchen to create intelligent life

In fact, Vantage's cooperation with the apprenticeship of the New World Engagement Book APP is yet another innovation in its multiple cross-border circles. In recent years, Vantage has undergone drastic reforms, formulating international strategies, fashion strategies, smart kitchen strategies, and Market-oriented and user-oriented diversified cross-border layout, in hand entertainment, creative, fashion, Internet, film and television, games, food and other fields, has attracted much attention in the industry.

The concept of “knowledge kitchen” brought out by the wise brain is an integral part of the smart kitchen, and is also a manifestation of Vantage’s “smart life” brand concept. The “smart life” advocated by Vantage is that kitchen electric products must have a stylish appearance. Industrial design, and to give more intelligent solutions to the product, to provide users with a better service experience. And now the new technology continues to emerge, Vantage is not satisfied with the immediate technology, but let the machine and other products Become a 'smart brain' that can convey knowledge and make the smart kitchen more humane.

Chairman of Vantage Group Pan Yejiang said that the establishment of a smart kitchen is a process of gradual and continuous enrichment. In the context of Vantage's artificial intelligence strategy, each step of its improvement is not only technology-oriented, but human-oriented, and consumer habits are The orientation of change is not the application of a single new technology but the long-term, systematic strategic planning of social development. Vantage will continue to give more value to the kitchen and provide users with a more intelligent, stylish and calm kitchen life.

2016 GoodChinaBrand | ICP: 12011751 | China Exports