Glory Thousands Flagship Spoils Vietnam | Southeast Asia Becomes China's Mobile Phone Battleground

Local time on March 7, glory of the Internet mobile phone brand in GEM Center, Ho Chi Minh City, Vietnam released two thousand dollars flagship product Glory 9 Youth Edition and Glory Play 7X, marking the official glory of landing in Vietnam market. Vietnam many top local media, glorious Important strategic partners, local celebrities and honored fans from all over the world attended the event to witness the milestone of this landmark event.

Figure: Glory Vietnam Conference

The glory of young, innovative and trendy properties is rapidly expanding in emerging markets in Southeast Asia. This conference in Vietnam is yet another major event after Glory opened its first overseas experience store in 2018 in Yangon, Myanmar, on January 28 this year Action. Glory is also currently in full swing to open up markets in Indonesia and Thailand.

Photo: Honor President Zhao Ming introduced to the fans in Vietnam

'As a young, mobile phone brand born in 2013, in the past few years, glory has grown rapidly worldwide. Through these continuous advancements in China, Western Europe, Northern Europe, Central Europe, Eastern Europe and Asia Pacific, we are The area has carved its own footnotes and is gradually consolidating its market position. I am very proud and excited about the rapid growth momentum of glory. 'Glory President Zhao Ming at the press conference to present guests to review the glorious growth process. Optimistic forecast of the future of glory.

On February 4th before the Chinese New Year, Glory just held a fan meeting in Ho Chi Minh City with the theme of Honor is Coming to release the signal to enter the Vietnam market in advance.

According to the latest data released by IDC, the data agency, the low-end aircraft still holds 37% of the market share in Southeast Asia, but at the same time, the mid-range machine is growing substantially, with an increase of 53% in 2017, which currently occupies the total market share. Compared with 27% in 2016, this proportion was 17% (17.6 million) in 2016. Already in China, Western markets and other markets have fully proved their product strength, price strength, and the glory of brand strength is now justified. .

Specific to the Vietnamese market, at this stage, the Vietnamese smartphone market presents a great potential for development and stable development. According to Counterpoint data, in the first half of 2017 and the third quarter, the smart phone market in Vietnam grew by 10% year-on-year, The development trend is relatively stable.At present, the domestic mobile phone market in Vietnam are more concentrated in the mid-market, up 54% share.

Figure: Glory 9 youth version has 'positive and negative four shot' design

Figure: glory 7X won many foreign media praise

In addition, IDC ASEAN client equipment, according to senior market analysts observed that users in Southeast Asia are more willing to use large-screen mobile phone, while most users also hope that the fair price, the smart phone can have double photo, thin border, localization AI and other functions.

Combining this market feature, Glory has released a product portfolio of Glory 9 Youth Edition and Glory Changplay 7X, both of which are flagship products with a price of RMB 1,000. They are inexpensive, but they are very cost-effective models with various performances. Such as the full screen design of Glory 9 Youth Edition, the mirror glass body on the back, and the front and rear dual camera configurations, etc., can be described as unique in the same price of the mobile phone; and Glory Play 7X as the first full-screen product produced by glory, 18: 9 screen design, front 8 million, rear 16 million HD rear dual camera configuration, even the conference site of the Vietnamese network red who could not help but experience some of the first time. It is reported that two mobile phones On March 13th, Lazada, Shopee and Tiki, the three leading e-commerce providers in the local area, will start their debut.

Figure: Win-win future with Vietnamese partners

Appearance, design, performance and attractive prices are not the reason why Glory Mobile is loved by young people all over the world. Glory has been able to achieve breakthroughs in the global market and breakthroughs in its brands. The brand trend attributes that it strives to create can also be described as meritorious. , Whether it is the cooperation with gaming giant Gameloft, or custom earphones with the launch of the world-famous headphone manufacturer, American Monsanto, or with the French trend brand Koché at Paris Fashion Week, Glory is passionate about young people. With the involvement of the cultural and entertainment sector, the branding label of the 'young lifestyle co-founder' has become more distinctive.

In this Vietnam conference, Glory further announced its cooperation with game publishers VNG and IGG, and also established an in-depth strategic cooperation relationship with local trend fashion video app Bigo Live. The establishment of these partnerships is expected to further deepen the glory of the global youth trend. Lifestyle co-creators' brand positioning.

'Glory strives to meet the needs of the younger generation, provide ultimate technology, innovative applications and first-rate user experience, encourage and support the younger generation to be brave to be yourself. We are looking forward to the future and we hope to bring more innovative products to more markets in the future. Zhao Ming, President of Glory, said at the press conference.

At present, the emerging markets of Southeast Asia are similar to the Chinese market five years ago. Competition is fierce, but their capacity is far from being saturated. In the face of different markets, Glory combines its own models and adapts its business strategy, channel strategy, and product strategy to local conditions. The efficient combination of trader practices is also expected to help Glory quickly achieve market penetration and quickly increase its brand influence.

Glory is planning to become the world's top five smartphone brand in three years, entering the top three in the world within five years.