Today, the Boxi Home Appliances 2018 Dishwasher Summit Forum was held in Shanghai as scheduled. Boxi Home Appliances invited several guests from the China Household Electrical Appliance Industry Association, authoritative market research institutions and industrial chain cooperation companies, and nearly 200 sales partners. Nearly 30 media representatives discussed the status quo and development prospects of the Chinese dishwasher market under the situation of consumption upgrade.
Ms. Jiang Feng, Chairman of China Household Electrical Appliances Association, Mr. Geerke, Chairman and President of Boss Household Electrical Appliances Investment (China) Co., Ltd., Mr. Ye Ge, Senior Vice President of Marketing, Greater China Region, Boxi Electric Appliances Group, Beijing Zhong Yikang Mr. Jia Dongsheng, the general manager of Time Market Research, and other guests addressed the summit. Bossi Household Electrical Appliances (China) Co., Ltd. Senior Vice President and Chief Sales Officer Wang Weiqing and guests of the company, such as the Regent Group, participated in the round table discussion. Senior leaders of Bo Xi Electronics and their guests agreed that China’s consumption upgrade will bring unprecedented development opportunities to the dishwasher market. High-quality dishwasher products will boost the quality of life of Chinese consumers, and 2018 will be Witness this important year of historical change.
Mr. Gerk, Chairman and President of Bosch Household Appliances Investment (China) Co., Ltd.
Deepen the layout of the dishwasher market, lead high quality and healthy life
'2017 is a year of rapid development of the Chinese dishwasher market. With the strengthening of consumer upgrades, dishwasher products are welcomed by more Chinese consumers, and Bosch Home Appliances will deepen its strategic layout in the future, continuing to dishwashers. The market forces. 'The chairman and president of Boshi Household Electrical Appliances Investment (China) Co., Ltd. Geerke expressed at the event: 'The Bosch Appliance Zhuozhou Dishwasher Factory was officially put into operation this year, and several advanced technology dishwashers were installed. New products will also be released at the AWE site. Bo Xi’s home appliances will bring new “clean experience” to more Chinese consumers through innovative technologies and high-quality products, leading Chinese families to pursue high-quality and healthy lives.
In 2002, BOSHIX Appliances took the lead to introduce dishwashers into the Chinese market and became the first appliance manufacturer to sell dishwashers in China. After more than 10 years of hard work, it finally ushered in the thriving market of China's dishwashers A good time.This not only benefit from the continuous improvement of consumer spending in China, but also benefit from the dishwasher industry innovative technology and services.In a growing number of Chinese consumers to pursue new trends in high-quality life, As a leading high-end market, BOSI Appliances will surely seize the opportunity and shoulder the great responsibility of promoting the sustainable development of the dishwasher market.
Fit Chinese consumers' needs, carry out localized research and innovation
At the event, Mr. Yeh, Senior Vice President of Marketing of Greater China Region, Bosch, introduced the Bosch Group's dishwasher process in China and mentioned: 'Since 1964, the first Bosch brand and The first Siemens brand dishwasher since its inception, Bossi home appliances always adhere to the consumer as the center and innovate to foster market development, this year officially put into operation in Chuzhou dishwasher factory uniform global production standards, with the world's leading production Technology .Busi appliances dishwasher has been favored by many consumers, the future, Bossi appliances will bring more Chinese consumers excellent quality products.
Wang Xilei, Director of Dishwashing Products Marketing Department of Boxi Household Electrical Appliances (China) Co., Ltd., introduced the model and model of the dishwasher products that Boxi Home Appliances has built to meet the needs of Chinese consumers. For more than a decade in the market, Boxi Home Appliances has always been adhering to the concept of “consumer-centric”, continuously improving its dishwasher production and R&D capabilities in China, and localizing dishwasher products for local R&D and innovation according to local conditions. In 2012, Home Appliances established a dishwasher R&D center in Nanjing. The R&D center is equipped with advanced experimental equipment comparable to R&D headquarters in Germany to ensure real-time sharing of test data with the headquarters in Germany. It can bring excellent drying effect and energy-saving effect to the dishwasher. Boxi Home Appliance always adheres to the quality of the German ingenuity to create a dishwasher product that fits the lifestyle of Chinese consumers. In recent years, Chinese consumers have become modern. The pursuit of overall kitchen aesthetics is constantly escalating; the new customization is highly applicable to most Chinese cabinets embedded, making full use of space, and the integration of embedded effects is even more complete At the same time, the ergonomics are also taken into consideration so that the majority of customers can maintain their elbow distances in a comfortable height range during cooking. In response to the various layouts of Chinese kitchens and the installation requirements of different families, Bosch Electric Appliances has introduced a free-standing type, with embedded , Semi-embedded, full-embedded, compact and desktop, and other types of dishwashers, and continue to introduce new features such as ultra-cleaning, self-cleaning to meet the different washing habits and cleaning needs of consumers; Design, design Chinese style 'bowl' area, provide a more convenient experience; solve consumer pain points.
Mr. Wang Weiqing, senior vice president and chief sales officer of Bosch Household Electrical Appliances (China) Co., Ltd. pointed out in a round table discussion: 'The rising level of consumption of Chinese residents, the rise of the middle class, provides a strong impetus for the dishwasher market, and has seen explosive growth in the media. Development enables good products to be popularized through word-of-mouth communication. Dishwashers in the future have the potential to become a major home appliance category. In addition to local innovations in technology and design, Boshi Home Appliances is also committed to upgrading consumers' service experience and purchasing. Experience. We are full of confidence in the development of the Chinese dishwasher market. '
Boxi Home Appliances is a pioneer in the dishwasher market in China, and it has made important contributions to the development of the dishwasher industry in China. Looking ahead, Boxi Home Appliances will continue to insist The Center's product strategy, R&D and production of more high-quality products, provide solutions for Chinese consumers, and promote the long-term development of the industry.