From March 8th to 11th, the 2018 China Appliances & Electronics World Expo (AWE2018) was held at the Shanghai New International Expo Center. This once a year, the world-famous technology feast attracted more people than ever before. 800 home and abroad well-known household appliances, consumer electronics and cross-industry companies are exhibiting, demonstrating global frontier development trends and innovative products in home appliances, consumer electronics, smart hardware, artificial intelligence, the Internet, and other fields to outline the future for global consumers. Smart life scene and beautiful life blueprint.
Jiang Feng, chairman of the AWE organizer and chairman of the China Household Electrical Appliances Association, said that AWE has grown into a large-scale integrated exhibition that spans the home appliance and consumer electronics industries, merging the global industry into one, becoming one of the world's major home appliances and consumer electronics shows. , Become the most active and innovative platform in the field of household appliances and consumer electronics. She hopes that AWE will work with global partners to tap and meet the needs of consumer upgrades through innovation to welcome a more happier and better future.
The scale of the exhibition has reached new heights
AWE, sponsored by the China Household Electrical Appliances Association, has always adhered to the concept of steady development and the first effect of the exhibition. With the goal of creating 'user value', the scale of the exhibition has been expanding year by year, and the influence of domestic and international influence has continued to increase. One of the top-level home appliances and consumer electronics shows, AWE and the German IFA, the United States CES formed a potent trend.
Picture: AWE2018 Opening Ceremony
In 2018, AWE's display scale, total number of exhibitors and international brands, number of registered visitors and number of overseas professional visitors refreshed the previous record, and the overall level of new product display and corporate exhibitions also reached new heights. This year, AWE scale expanded to With 10 exhibition halls, the display area is close to 130,000 square meters. It is expected that AWE2018 will have more than 250,000 visitors from home and abroad.
The AWE2018 pavilion includes the Shanghai New International Expo Center Halls E1-E7 and W1-W3. The product categories include white goods, consumer electronics, 3C digital, kitchen appliances, living appliances, environmental and health appliances, wearable devices, smart platforms, Parts and other products and system solutions, exhibitors include most of the world-renowned home appliances, consumer electronics, IT Internet companies and core component suppliers, including Haier, Midea, Gree, Hisense, TCL, Skyworth, Konka, Oaks , Changhong, Boss, Fanta, and other local integrated appliance groups and leading companies in the segment, Bosch, Siemens, AEG, Ariston, Philips, Karcher, Whirlpool, AO Smith, GEA, Panasonic, Sony, Sharp, Hitachi, LG Electronics, Kyung Dong Nabian and other well-known home appliances and consumer electronics brands in Europe, America, Japan, and Korea, and more global IT and Internet predators such as Huawei, Tencent, JD, Lenovo, HTC, etc., as well as GMCC, Gaxibella, Embra Branch, Haili, Huangshi Dongbei, Qianjiang, Zanusi, Tianyin Electromechanical and other industrial chain supporting companies, Qing Ke, Yun Zhisheng, Zhizhi Intelligent, Jizhi Cloud and other intelligent solution providers and Artificial intelligence start-up companies are also important players in the current AWE is.
AWE is not only a show ground for companies to showcase the latest innovations and solutions, but also a stage for competing to launch new products, new technologies, and new strategies: During the entire AWE2018, dozens of exhibitors will hold nearly one hundred press conferences.
The value of AWE lies not only in the establishment and dissemination of brand image, but also in the trend of the industry's product technology. It is also one of the most valuable business negotiation platforms in the home appliance and consumer electronics industry in the world. Haier, Midea and other companies still bring global partners and overseas customers Invited to AWE, AWE2018 registered a record number of overseas professional visitors. In addition, the leading real estate companies in China organized a delegation to AWE to negotiate purchases. Companies, institutions and individuals who are attracted to find business opportunities are numerous.
Smart and then booming AWE sings a new era of good life
In recent years, new hot spots such as artificial intelligence, mobile Internet, Internet of Things, big data, and cloud computing have emerged in an endless stream. These technologies have been deeply integrated with the home appliance manufacturing industry. Not only has the product design, functionality, and business model of the home appliance industry undergone tremendous changes, it has also stimulated Home appliances industry innovation boom.
As a showcase for cutting-edge technology and innovative products on the global front, exhibitors’ passion for intelligence continues to increase on the AWE2018. During the exhibition, many exhibitors focused on the innovative results of the theme of “Smart Life”. We can see the results of deep integration of hardware products and technologies such as IoT, big data, and artificial intelligence. Product self-learning, active service, and human-computer interaction capabilities have been increasingly improved, and we have shown a promising future for good life. People clearing, unmanned container, smart logistics and other technology demonstrations show us the development trend of future big data, artificial intelligence and new retail.
On the basis of AWE2017's display of the world's first smart home appliance interconnection project, AWE2018 members of the China Household Electrical Appliances Association's joint smart home appliance cloud cloud interconnection project team will publish the latest achievement - smart appliances Yunyun Internet logo and software development kit ( SDK). In the W2 Hall smart home appliances interconnection display area, viewers can personally experience the 9 brands and 16 categories of products presented in family scenarios. With a voice command, the audience can realize the use of scenes. Multi-brand products linkage based on demand. This interconnection solution has been widely recognized by the industry worldwide. At present, home appliance associations in the United States, the European Union, Japan, Korea and other countries have submitted to the China Household Electrical Appliances Association “Connectivity standards for smart appliances”. "text.
The science and technology park opened for the first time in 2017 is still hot in AWE2018. This year Science Park attracts more diverse and global technology brands, such as Internet giant Tencent, consumer electronics giant Sony and venture capital institutions, innovation workshops, etc., and will show more Rich frontier smart life scenes bring the latest technology and experiences in artificial intelligence, smart travel, smart entertainment, sports and health to consumers who come to visit.
In addition, during the AWE Epland Awards Ceremony, the person in charge of the Baidu Business Department will also give keynote speeches on its artificial intelligence innovation achievements and future strategies.
Picture: AWE organizer, Jiang Feng, chairman of the China Household Electrical Appliances Association
'If wisdom life in the past few years is still a yearning and testing of water, then this year, the smart life is gradually becoming a reality.' Jiang Feng pointed out that the power of technology and innovation is increasingly affecting society, economic life, Various aspects. The rapid development and application of emerging technologies have made the industrial boundaries increasingly blurred, cross-border, and integration become the major trend of a new round of industrial upgrading.
Global influence goes up again AWE solidifies top international trade fair status
Relying on the world’s largest home appliance manufacturing base and consumer market, AWE’s global influence has continued to increase. Especially in recent years, China and its surrounding Asian countries have become the most innovative regions and the most important smart home appliance consumer market. This also makes AWE's position in the world rise rapidly.
This rise prompted the international giants to recognize the value of the AWE platform and have settled in. This year, the Japanese consumer electronics giant Sony and the historic Dutch household appliances and consumer electronics brand Philips officially entered the AWE; in 2018, the 100th birthday of Japan's famous Japanese company Matsushita , the most important celebrations were moved to the stage of AWE; the international brand exhibitors AWE posters from the 2018 Lunar New Year will be crazy screen; more and more international brands choose to AWE as a new global launch platform.
Not only did international brands pay more attention to AWE and they increasingly settled in. AWE also attracted more and more domestic and foreign media, foreign dignitaries and overseas counterparts. During AWE2018, in addition to CCTV, Dragon TV, Hunan Satellite TV, Zhejiang Satellite TV. Over a hundred national and local television stations, newspapers, magazines, and news websites from the country, and AWE, including the BBC, CNN, the Associated Press, the New York Times, the French Le Figaro, and Singapore. 35 international well-known media such as the Straits Times will also provide in-depth coverage of the exhibition; more than a dozen national ambassadors and business counselors will also visit AWE to witness the world’s top home appliances and consumption rooted in China’s land. Electronic event; The German Modern Kitchen Industry Association (AMK) will organize a European delegation to AWE for insight into future kitchen trends. Its members include executives of more than a dozen AMK member companies such as Miele and Nobilia; Dyson, Braun and other well-known household appliances and consumer electronics Electronic companies will also send their own senior management team to capture the trend of technological innovation.
Nowadays, as one of the world’s major home appliances and consumer electronics shows, AWE’s position is increasingly consolidating. As the youngest and most innovative of the three major exhibitions, AWE is still surpassing itself with an unstoppable momentum. growing up.
Matching events, brilliant stars, big coffee, together, AWE
After years of development, AWE is not only an exhibition that showcases innovative products and leading technologies, but also an industry chain where household appliances and consumer electronics industries share the same ideas, cross-industry elites share ideas, ideas collide, seek cooperation, and conduct business negotiations.
During AWE2018, a series of supporting activities will be held, including the 8th China Household Appliances Development Summit Forum, AWE2018 International Media Day, Smart Home Appliances Cloud Connected Logo and SDK Conference, 2018 China Environment and Health Appliance Summit, GTIC 2018 Global AI Chip Innovation Summit, 2018 China Household Appliance Industry Chain Conference, 2018 China Real Estate Finishing Frontier Forum, AWE Ai Pulan Award Ceremony, 2018 China New Retail Leaders Summit.
As the top forum organized by AWE at the same time, organized by the China Household Electrical Appliance Association, the 8th China Household Appliances Development Summit Forum co-hosted by China Central Television will invite Liang Haishan, CEO of Haier Group, Chen Zhenguo, Vice President of Foxconn Technology Group, and Senior Vice President of Jingdong Group. Yan Xiaobing, president of the Electronic Entertainment Group, and other home appliance giants, Wu Xiaobo, a well-known financial writer, and the founder of CCTV's National Brand Plan, Ren Xuean, Director of the Advertising Management Center, and Liu Ge, a CCTV financial commentator, broke the industry together. "From a perspective of the future," we will analyze the direction and future of cross-border development of home appliance manufacturing from the perspectives of macroeconomics, brand communication, and artificial intelligence technology trends.
The AWE Apland Award, organized by the AWE Organizing Committee, is the most influential product selection and appraisal activity in China's home appliance and consumer electronics fields. It has been dubbed the 'Home Appliance and Consumer Electronics Industry Trend'. It will be held in March. The AWE Apland Award Ceremony will be held on the 10th and will again announce the winners of the Epland Award representing the highest level of industry and the latest technology trends of the year.
AWE is not only an experience of future technology, insight into industry trends, a platform to seek business opportunities for cooperation, but also a star-studded national carnival. During AWE2018, Lin Zhiling, Gao Yuanyuan, Na Ying, Lin Xinxing, Shu Qi, Yang Mi and other famous performing stars and Fu Yuanhui, Chen Aisen , Xu Jiayu, Shi Tingyu and other Olympic champions will also be present at AWE to add entertaining elements for this technological feast; gourmet food, kitchen experience activities and model catwalk shows, calligraphy performances, hair styling salons, armor nail experience and other live performances and interactive activities. Each AWE participant will be encouraged to make a come and go. AWE will once again become 'a city festival, a consumer's carnival'.
'We firmly believe that AWE will promote cross-border integration of traditional household appliances and emerging areas, promote all-round and multi-level interaction between industry chain and consumers, and lead a new smart lifestyle. AWE will also enhance the image of Chinese home appliance brands and promote Chinese home appliance industry innovation and upgrading, to achieve high-quality development!' Jiang Feng said, 'We hope to work together with global partners, through innovation and meet the needs of consumer upgrades, to meet a more happy and beautiful future!'