On March 7, the day before the official opening of AWE2018, Sharp formally held the “Sharp 2018 Strategy Launch Conference” at Zhuomei Himalayas Hotel in Shanghai. This conference focused on the most essential elements of people’s lives. In the conference, Sharp and Foxconn officially released the “Structure Matrices Strategy Matrix”, and used technology to innovate the 'devices' at home to show the beauty of smart homes. At the event site, the scene, the vice president of Foxconn Technology Group Chen Zhenuo, chief of Foxconn Technology Group Marketing Director Mr. Yuan Xuezhi, Vice Chairman of China Household Electrical Appliances Association Xu Dongsheng, Deputy Secretary-General of China Electronic Chamber of Commerce Lu Zhibo, Director of the Center for Wisdom Family Research of China Household Electrical Appliances Research Institute Mei Xiaochun, Vice President of Owe Cloud Network Guo Meide, Vice President of Orient Shopping Li Huirong attended the meeting.
At the conference, Chen Zhenguo, vice president of Foxconn Technology Group, said that Foxconn and Sharp have always wanted to provide everyone with clean air, clean water and clean food. The air, water and food surrounding people’s daily life are indispensable. To carry out the layout, Sharp brings a healthy and beautiful lifestyle to many consumers through industrial upgrading and product updates.
Sharp 'Herringbone Strategy Matrix'
People-oriented Sharp's password for a better life
There is no end to people’s pursuit of good things. The desire for clean air, water, and food is the most necessary requirement for “people.” But with the accelerating social development, environmental pollution, and waste of resources, Let such demand not be satisfied.
In the face of such situation, Foxconn Fuxing Kang enabled Sharp to cross borders and create a people-oriented 'people' font brand strategy, focusing on a single appliance business to the 'people' of the essential needs of the 'people' means Is from the product as the core to the user-centered philosophy to change the 'Ben' is to emphasize the consumers for clean air, clean water, clean food tireless pursuit, while improving living standards so that many consumers For a higher standard of water, air and food quality requirements.For this 2018 layout in the Foxconn, Sharp will launch a full range of products, the category of reconstruction as the starting point, around the clean air, clean water and clean Food distribution in these three areas, to cut out a 'new mental block' to help people to escape the basic needs of home appliances and experience, to achieve industrial upgrading and product changes.
Consumer escalation era, the consumer demand for quality of life is more intense, and home appliances are beginning to high-end, diversified, intelligent and scene-oriented direction.In Foxconn and Sharp's plan, through the 'word strategy Matrix ', Sharp will integrate the fragmented home products into a collaborative ecosystem through its deep knowledge of artificial intelligence products, centered on users' core requirements of clean water, clean air and clean food , To further expand the smart home layout, create a new era of smart home environment, improve the smart home Internet ecology.
Foxconn Technology Group Vice President Chen Zhenguo
Sharp air purifier debut conference PCI technology to lead a healthy life
Therefore, Sharp, with Foxconn's energies, devoted himself to studying the best way to get along with mankind and using science and technology to bring a more attractive interpretation to human life .
At the SHARP 2018 strategic conference, Sharp launched the QUEEN 2SE and FU-CJ30 air purifiers to create a 'clean air' product based on the needs of users. It is worth noting that the new products introduced by Sharp are Equipped with Sharp's unique 'PCI Plasmacluster Technology'.
In principle, Sharp's PCI Plasmacluster technology uses high-pressure electricity to ionize the water and oxygen in the air to decompose it into positive- and negative-valent oxygen ions, which undergo a series of chemical reactions to generate OH hydroxide radicals. Reactive oxygen species. By combining ion groups with bacteria that carry electric charges in the air, OH hydroxide ions can destroy the proteins in the cells and combine with the hydrogen elements in the cells to transform into harmless water. This is exactly what Sharp purifies. The reason why the device can suppress allergens, planktonic viruses, planktonic bacteria, decompose and remove odors, and can also moisturize. It is understood that this technology is widely used in 21 industries in 109 countries around the world, and it is Verified by 28 third-party organizations at home and abroad, it has excellent effects in dealing with virus, allergens, mold, bacteria and other 34 kinds of harmful substances, removing pet odors and odors, and 2 kinds of organic chemicals.
From the market point of view, a technology that wants to be accepted by the public and go into the family should be commoditized and popularized first. To meet the needs of different users, Sharp plans to develop 13 new products in 2018 and get started with the atmosphere. In the end, the high-end, high-end four grades, currently Sharp has listed 9 new products, these products feature four major features:
Attack: PCI Plasmacluster technology to suppress allergens, prevent germs, eliminate static electricity;
Prevention: High-efficiency dust-collecting triple filter, which helps the family to remove aldehydes in addition to long-term odor elimination;
Speed: The Kangda effect circulation creates a unique extreme cycle; the air volume is large, the air outlet is quick, and the rapid removal of radon;
Wisdom: You can control the connection through the APP, to realize the family life intelligence, so that all families can enjoy clean air.
Foxconn Technology Group Chief Marketing Officer Yuan Xuezhi
Whether it is strategic adjustments or product update iterations, all this comes from excavating and satisfying the needs of 'people'. Just as the process of shifting from the original basic material needs to the healthy high-end lifestyle in today's world, people are living in a better life. Need for this should be satisfied. Under the favorable conditions of consumer upgrades, Sharp will rely on Foxconn's strong service, with the 'strategic strategy matrix' as the core, to tap consumer pain points, to create
