On March 8th, at the AWE2018 exhibition, one of the three major exhibitions with the world's largest influential power of home appliances, and the world's home appliance innovation vane, the “Cold Water Washing” innovative scientific and technological achievements exhibited by the leading brand Little Swan in the washing machine industry were exhibited. The new high-end drum washing machine series was on the lookout of domestic and foreign home appliance counterparts and exhibitors. It also attracted different washing machine counterparts to stand in front of the booth, take pictures and research, want to explore the 'cold water washing' technology innovation lies.
As the first company in the global home appliance industry to have a 'cold water washing' technology, Little Swan has taken the lead in applying this technology to Beverly series of high-end washing machines since 2017. Its unique 'cold water washing' technology and ' Color 'washing effect, without heating the water can wash clothes, and can protect the original style and color of the same clothes, has attracted high-end quality of the eyes of families and users.
With the strong support of Little Swan, cold water washing technology is fully applied to the high-end drum washing machine products, which will make Chinese families feel the high-quality lifestyle and washing experience of 'cold water washing' before the world. Will also detonate the world's high-end washing machine industry, high-end battlefield and industrial upgrading battle: from double barrel, pulsator to the drum, from non-frequency conversion, DD direct drive to SIA speed inverter, from warm water to wash cold water care type. To consolidate Little Swan standing in the Chinese definition of the world trend of washing machines and consumer trends leading position.
Cold water washing, creating a global era of washing methods
In recent years, the development of the washing machine industry in China and the world has fallen into a downturn and stagflation channel. On the one hand, the growth rate of the entire industry has slowed down, and the homogenization and low price competition of many companies has been plunged into a quagmire. On the other hand, it is Consumer demand is diversified and personalized, bringing the whole incremental market to touch the ceiling. The industry has come to a new crossroads, and a large number of manufacturers are lost.
In response, Xu Peng Peng, director of Little Swan R & D Center that 'This is not the washing machine industry suffered growth ceiling, but bottlenecks in product innovation washing machine, the lack of a series of innovative technology products to meet and lead the consumer demand, thus restricting the purchase of consumers For example, many consumers are aware that clothes are not worn out but worn out, many of which cost as much as 12,000 yuan for high - end silk and fabric clothes, and the price of clothes is much higher than that of a washing machine and consumer Don't dare to put the washing machine in your home.'
For more than 30 years now, many consumers have been particularly impressed by the winding problems after washing clothes at home. Although in recent years, the rapid popularity of drum washing machines has attempted to solve this problem, but the woolen sweater has shrunk, silk silk The fading of clothes, the fading of brightly colored clothes, the styles and colors of clothes washed by all kinds of washing machines, make consumers feel 'good clothes thrown into the washing machine, it is a disaster, the higher the number of times of washing, the higher the degree of damage'.
The bottleneck of the industry and the pain point of users is the breakthrough of Little Swan's innovation. Based on the scientific and technological innovation of Little Swan in the washing machine industry for more than 30 years, it has launched the 'cold water washing' scientific and technological achievements, and formed a super-flow washing system and SIA wisdom. Speed-frequency motor drive system two major support. In one fell swoop to break the ordinary drum washing machine even in cold water, it can only be washed through the speed of 50 revolutions of water, simply wash the dilemma of not clean clothes.
Little Swan cold water washing technology can realize the stepless speed regulation of the inner drum rotation speed between 45~200 rpm, and constantly control the water flow to knead and massage the clothes. Especially when the inner drum speed is increased to 200 rpm, the high speed centrifugal force will form numerous water flows. High-pressure water gun, 360° penetrated fiber without dead ends to clean the clothes, at the same time can effectively protect the color and shape of the clothes. In one fell swoop, the world's drum washing machine industry has only 'washed with hot water' in the past half century. The pursuit of a beautiful lifestyle and yearning for the occasion also established Little Swan’s leading position in technological innovation in the industry.
As a washing method newly launched by Chinese companies in the world's washing machines, Little Swan's 'cold water washing' effectively solves the problems of the conventional washing machine, which mainly depends on beat clothes and heating water temperature to increase the cleaning rate while ignoring the beating clothes. It will cause the clothing fiber to break and pull, thus destroying the pattern of the clothes, while the heating water temperature will reduce the 'color fastness' between the pigment and the fiber, the color will easily fall off from the clothing, and the final discoloration and deformation after washing the clothes will cause problems. .
According to scientific experiments and user practices, Little Swan's cold water washing technology uses even unheated normal-temperature water, and does not require heating during the entire washing process. However, the washing effect can reach the 1.05 degree of cleanliness of the traditional cylinder washing at a water temperature of 40°C. , The industry's first 'VDE certification of Germany' that won the Nobel Prize for electric power, then let Little Swan's technological innovation achievements stand in the 'world front'.
Little Swan, Creating a New Growth Channel for Washing Machines
In recent years, under the tide of global industrial upgrading, corporate transformation, and consumer transformation, the industry is moving toward high-end, enterprises embrace the future, and users pursue a better life, while Little Swan is once again at the forefront of the entire development of the washing machine industry. Launched the Beverly 'Everything' series of high-end duplex washing machines, pioneered the “cold water washing” technology of the era of innovation, and completed the Chinese washing machine industry from 'large-scale low-cost manufacturing drive, differentiated boutique upgrade drive, original invention technology drive' three times Leapfrogging, becoming the pioneer of the times and the leader of the industry.
After more than 30 years of rapid development, in the Chinese washing machine market, almost all Chinese and foreign brands have solved the pain points and needs of users such as “quiet washing, clean washing”, and the market, product and technology innovations have once fallen into the quagmire of homogeneity. At this time, the Little Swan is 'emergent and hard on the road'. Consumers' quality of life brought about by consumer upgrades has improved significantly, and a large number of high-end and even luxury goods have begun to enter the status quo of ordinary households, etc. At the same time protect clothing, color protection, protection, create a new standard of high-end care.
As a multi-temporal revolution to lead the development of the washing machine industry, Little Swan's 'Cold Water Washing' has enriched more and more homes and users' choices for pursuing and pursuing a high quality lifestyle, while also catching up with China in the world's washing machine industry. It has opened up new growth channels. It has injected new ideas and new momentum into many of its peers who are lost in transformation and upgrading. Behind the three strategic directions of 'Product Leading, Efficiency Driven, and Global Operation', we have reconstructed the technology of new home appliances. Innovation system and track.
Xu Pengcheng revealed that 'behind the cold water washing technology, the biggest innovation is the first in the world completed the SIA-speed inverter motor in the high-end drum washing machine application, so that cold water washing process rubbing, penetrating, surging three super Water flow, continuous washing clothes and detergents.At the same time, carrying the 3D cubic diamond inner cylinder and magic lift tendons rotating impact, so that tiny bubbles shuttle in the fabric, to achieve non-dead ends clean stains.
As we all know, the motor as the heart of a washing machine directly determines and dominates the iteration and innovation of washing machine products. In recent decades, the development of washing machine motors has experienced three stages of development: string motors, three-phase induction motors, and DD direct drive motors. Washing machine 'from washing to quiet wash' upgrade Now, with Little Swan pioneered the SIA-speed inverter motor applied to the washing machine, resulting in 'cold water washing' of the new situation.It is reported that only the operation of more than 1600 rpm BLDC motor can be called SIA speed inverter motor, the world-wide, world-recognized high-end home appliances Miller, and Siemens washing machine products, 100% use of BLDC motor. Swan is the first to complete the world SIA Speed ?? inverter motor The landing.
According to Hong Shibin, an observer of home appliances, “Currently, the cold water washing innovation of Little Swan has changed from the black technology leading the industry to the Hui technology shared by the entire people. It really makes the market and consumers feel the good life brought about by technological innovation. , Completed the seamless connection between enterprise technology innovation and consumer quality upgrade, and achieved a series of coverage led by industry technology innovation driven to market quality of life. This further reinforces Little Swan's ability to change the world's washing machine industry based on China'.
The same capital market has also made the most direct judgment on Little Swan’s industry and market performance. The share price of Little Swan has risen nearly 8 times in the past five years, far ahead of the performance of all home appliance listed companies. More importantly, in the past 4 years, Under the background of slight growth or even stagflation in the industry, Little Swan maintained a double-digit growth in revenue and profits, and became a leader in the industry.