On March 8-11, 2018, the China Household Electrical Appliances & Consumer Electronics Expo (AWE) was held at the Shanghai New International Expo Center. As an e-commerce platform renowned for many years in the electronic products section, it established nearly 800 square meters of Jingdong in the AWE Pavilion. Super booth space, and with the theme of '36 commitments, as one's only for you', with two modules and eight areas of home appliances digital products full scene experience, so that exhibitors, users fully experience the technology feast brought by Jingdong home appliances.
Buying electronic products on Jingdong, Jingdong, which is unique in the field of electronic products, cannot be underestimated in terms of authority. According to the latest authoritative report released by the Research Institute of the Ministry of Industry and Information Technology in February 2017, the analysis report of the 2017 home network procurement shows that Jingdong Home grid purchases more than 60% of the market share to consolidate the position of the largest consumer electronics retailer in the entire channel.
Eight exhibition areas, Open Experience Center
JD.com has set up nearly 800 square meters of booth space on AWE2018. Among them, there are eight exhibition areas, namely Jingdong Home Appliances Store, Smart Home Experience Zone, AV Entertainment Experience Zone, High-end Kitchen & Bath Experience Zone, High-end Ice Wash Experience Zone, JD.com. 3C experience zone, VR game experience zone, small appliances 'food and taste' experience zone. At the same time, exhibitors including Haier, Midea, Gree, TCL, Hisense, Philips, Oaks, Samsung, Siemens, Panasonic, Dyson And other home appliances brand new home appliances.
Manufacturers including Midea, Haier and Gree also released Jingdong Custom Products and Jingdong Special Supply Models at the press conference. All exhibits provided innovative zero-distance barrier-free scene experiences. The Jingdong Booth will be on a daily basis. Fixed time show robot dance.
Jingdong's JD Alpha intelligent service platform on display at AWE2018 has provided interoperability, cross-brand device connectivity solutions for key devices such as speakers, TVs, and refrigerators to make life at home more convenient. It is reported that at the end of 2017, the five-star electrical brand flagship store Fully settled in the Jingdong home appliance opening platform, the two sides set up a super-large 'Jingdong appliance super experience shop' that provides a panoramic immersive experience in key cities, allowing consumers to experience the experience of 'unrestricted retail'.
Want to create ultimate service
JD.com's theme was '36 promises, one mind is for you', and emphasized the importance of the service at this exhibition. It is reported that from 2013's 30 days price protection, 30 days quality problem return, 180 days quality problem change. The goods ', this year's official launch of the 'Jingdong appliance small secretary', to provide consumers with product information, logistics information, order sales, price insurance applications and a series of services. In addition, JD.com launched 'home appliance purchase index', Help consumers to easily purchase home appliances; improve the access threshold of small appliances and regular sampling, protect consumer rights; air-conditioning 0 yuan installation, delivery integration, water heater installation fee capping to resolve user pain points; joint manufacturers set up 'air purification integrity alliance' For the later home appliances maintenance pain points, the introduction of old appliances recycling, home cleaning, maintenance and repair depth services.
In 2018, JD.com launched 36 service promises including platform services, pre-sales service, sales service, after-sales service, and value-added service at the booth AWE2018, from the unpacking inspection machine to the quality assurance factory endorsement, exclusive from WeChat. Customer service to the on-site service aging promise, Recover from the free home to the lightning refund, From the well-known '30-30-180' to further 'small home appliances only change for one year without repair'... 36 high-quality intimate commitments, The service will be upgraded to a new level, to satisfy the majority of home appliance consumers with their perfect home appliance purchase and service experience.
Vigorously develop the Jingdong home appliance store in the county township market
For Jingdong Home Appliances Store, JD.com uses holographic projection to demonstrate the effect of home appliance stores. Since the launch of Jingdong Service Store at the end of 2014, JD.com’s home appliance has positioned its channel strategy in the 'limit sink'. In 2017, JD.com Based on the county-village market, the company vigorously explores the JD.com home appliance stores. JD.com's home appliance stores using the cooperation and cooperation method do not. By the deadline, 25,000 townships and 600,000 administrative villages have been covered.
In addition, to welcome the New Year, from January 1st to February 14th, 2018, Jingdong Home Appliance Store launched the first New Year's Day promotion with the theme of 'Wandian Welcomes the New Year'. Together with Haier, Midea, Hisense, Meiling, Oaks , Sharp, InFocus and other major home appliances brands, to cover air conditioners, flat-panel TVs, refrigerators, washing machines, water heaters and other full range of household electrical appliances, to play Jingdong home appliances online and offline integration, multi-channel linkage effect.
Written in the last:
"AWE is a start." Liu Jun, president of the appliance division of Jingdong Mall's e-civil entertainment business group, said, 'In the future, Jingdong Electric Appliances will uphold the concept of 'One Heart for You', combining its own development with industry, manufacturers, and consumers. The multi-win situation of the entire format opens the new pattern of unrestricted retail in the home appliance industry.
The China Household Electrical Appliances and Consumer Electronics Fair (AWE) is sponsored by the China Household Electrical Appliances Association and is one of the three major events in the global household appliances and consumer electronics field. The exhibits include home appliances, consumer electronics, smart home products, home appliance parts, and ancillary services. The 2018 annual AWE exhibition was officially opened on March 8. The YORK report team will bring new products for the exhibition during the exhibition. New technology coverage. Pay more attention to AWE related information. Click below to learn more.
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