At the Shanghai AWE site that opened on March 8th, Little Swan’s premium brand Beverly announced the new BVL2D100TG6 drum. After Beverly’s generation, the BVL1F150G6, the BVL1F150G6, Beverly built the perfect solution for the user. The brand positioning, adding another great masterpiece.
Every Beverly release can be an industry explosion, whether it be the 7 inch touchscreen of the Beverly generation, the diamond door seal, the stylish appearance of the secondary screen, or the large-scale washing of the penthouse, zoning synchronization, Intelligent washing, precise delivery and other innovative laundry methods have become the model of extreme care in the industry.
Among them, the Beverly 'Embrella' multi-format washing machine BVLF150G6 has been on the market since September 2017. It has seized on the needs of the current domestic elites, four-generation family and two-child families for large-capacity, healthy partition washing and smart care. With a year-on-year growth rate of more than 800%, high-speed growth in the last six months was deeply loved by consumers, occupying a dominant position in the high-end area of more than 10,000 yuan for washing machines.
The Beverly popping model continues to exert force, proving that user-focused technology innovation is the driving force behind the upgrading of the product structure of the washing machine industry. New products that meet the needs of high-end users will undoubtedly bring new opportunities for the brand.
Subvert industry awareness and use it only for better users
As the second generation of Beverly's flagship series, it inherited the Beverly Generation's pursuit of high-value design, and experienced disruptive innovations in the use of users. The Beverly Second Generation exhibited at AWE For the first time, the series equipped with a new logical washing method - one-touch 'easy to wash' function. This function broke through the traditional laundry program selection logic, through the powerful computing power of the internal chip and a wealth of laundry big data support, more wisdom It senses the weight of washing clothes, fabric composition and water quality, and monitors the degree of soiling of the water at any time, automatically calculates the washing power, washing time, etc., and then cleans the stains on the clothes as well as the washing solvents left during the washing process. At the same time, In the selection, the user only needs to select the degree of soiling of the clothes and the degree of care of the clothes to complete the entire washing procedure.
Subversion, becoming the best definition of the Beverly II drum BVL2D100TG6. Little Swan's user experience engineers found that all washing machines now have a very serious and difficult problem to overcome: The choice of washing program Due to the increasingly rich composition of current clothing materials, consumers are not likely to wear the same material every day. Therefore, when washing, they have encountered the problem of choosing which program to wash. Is it a large-scale wash? Wool wash or mixed wash Many times, clothes are washed more or less because of the wrong choice of washing program. And this kind of pain point, has become the focus of the breakthrough of the Little Swan user experience engineer. After thousands of Day and night testing, experimentation and continuous support for big data, Beverly II's 'Washable' features finally met consumers at this year's AWE. Believe that in the near future, consumers can experience Such a magical innovation.
Beverly II 'easy to wash' operation, a complete subversion of the traditional washing machine operating logic. From consumers in the choice of laundry program, you do not have to consider the choice of what kind of material washing procedures, all of these work by the Beverly II internal Equipped with the full wisdom of the chip and the big data behind it to complete the automatic weight, fabric composition, local water quality and other basic issues.Consists only need to choose the degree of dirty clothing and need care through more intuitive judgment , Even if you have a choice of difficulties, it will no longer choose to choose what kind of washing procedures and tangled.
Cold wash black technology refresh new benchmark for shampoo
Little Swan responsible person on-site introduction, the impact of washing machine washing than the main factors include mechanical, chemical, washing time, washing temperature, water consumption in five aspects, washing machine drum washing because of its weight, washing intensity than the pulsator Washing machines weak, so need to pass other auxiliary measures to ensure wash ratio.At present drum washing machine industry generally practice is to ensure the cleaning ratio by heating, but this will inevitably damage the user's clothes, resulting in clothing fade, pan White; high-grade materials, such as wool, cashmere, shrink after heating, deformation.
Beverly released the BVL2D100TG6 roller inherits Beverly has always been proud of cold water washing black technology, innovative use of unheated room temperature water, the entire washing process without heating, still reach the traditional drum temperature of 40 ℃ Washing 1.05 wash degree. Not only take into account the drum washing machine wear small clothes, not winding, water and other advantages, and completely changed the traditional washing machine must be washed by heating to enhance the cleaning power consumption, energy saving 70%, get rid of the drum washing machine heating is difficult to thoroughly wash the clothes industry problems.
User experience to promote high-end brand image and then upgrade
The washing machine industry has been under pressure in recent years. With the prosperity of smart homes, market upgrades, sharing economy, and mobile internet, the four major new economies are driving the wave of changes in the consumer environment in the washing machine market. , The demand for intelligent and personalized products has been increasing year by year. It is intensifying the product revolution in the washing machine market. The washing machine market is entering a new development cycle. The demand for laundry represented by healthy washing and high-end washing and washing is leading the evolution of the washing machine market. .
Beverly always focuses on user-centered technology innovation, adapts its own strategic changes to its consumption trend, and determines its determination to become a leader in the consumption upgrade of the washing machine industry. The launch of the new AWE roller BVL2D100TG6 product through a variety of The product layout will further enrich the product lineup of Beverly washing machines and achieve comprehensive coverage of users' pain points. At the same time, it will also promote the transformation and upgrade of the Chinese washing machine industry in health, intelligence, and high-end.
Facing the complicated environment of the washing machine industry, Beverly insisted on returning to the essence of clothing and washing. Combining quality strategy and explosion models, it was also recognized by the authoritative awards represented by the Red Top Award, and was selected as a strong brand by the CCTV national brand plan. Landing on CCTV's portfolio of golden gear and other combos, the promotion of Little Swan's high-end and global brand image has become more and more popular.