On the morning of March 5th, CCTV’s “Zhao Wen Tian Xia” section broadcasted a promotional video of the 2018 China Home Appliances and Consumer Electronics Expo. The time was as long as two minutes. At the moment when the whole nation was paying attention to the two sessions, this video was broadcast. Can not help but let people's thinking switch channels.
AWE, sponsored by the China Household Electrical Appliances Association, serves the global consumer electronics and consumer electronics industry and global consumers. It is committed to building a home appliance and consumer electronics manufacturing company, upstream and downstream of the industrial chain, cross-industry companies, relevant organizations and consumers, etc. A global platform with a wide range of stakeholders involved. After years of development, AWE has established a foothold with IFA and CES, which have been known for decades in the global home appliances and consumer electronics industry.
10 exhibition halls, nearly 130,000 square meters of display area, more than 800 exhibitors, nearly 100 new product launches, tens of thousands of new products, 250,000 visitors, AWE2018 will interpret this with a series of record numbers Birthplace of global home appliance and consumer electronics technology in China.
For such a world-renowned science and technology event, CCTV has also given great attention. It is reported that before the official launch of AWE2018 on March 5th - March 7th, CCTV's core financial and news section “North Korea”, “economic information” "Network Broadcasting", "Global Financial Link", "24-hour" will all broadcast AWE videos. During AWE2018, CCTV will send a report team of nearly 30 people including 8 column producers to AWE. And the exhibition's important forums at the same time, famous enterprises booths, new technology products for a four-day full coverage.
Not only that, but CCTV will also serve as the co-organizer. In conjunction with AWE organizer, China Household Electrical Appliances Association, will hold the top forum during AWE on the afternoon of March 8, the 20th (eighth) China Household Appliances Development Summit Forum. By then, the Haier Group will Executive Director Liang Haishan, Vice President of Foxconn Technology Group Chen Zhenuo, Senior Vice President of Jingkang Group and President of Electronic Entertainment Group Yan Xiaobing, etc., are the hottest names in the home appliance and consumer electronics industries. He is the famous financial writer Wu Xiaobo and the initiator of CCTV 'International Brand Plan'. Experts in the financial and economic fields such as Ren Xuean, director of the advertising business management center, and Liu Ge, director of the CCTV financial title, gave insights into the future development trends of the home appliance and consumer electronics industries with new technologies such as artificial intelligence, Internet of Things, big data, and new retail.
In 2018, AWE will assemble the vast majority of domestic and global home appliances and consumer electronics big-name companies. Here, with the innovation of cool black technology, smart home appliances and consumer electronics make you forget about it, a product and strategy conference. Allowing you to see the future of the smart life, colorful exhibition booths and interactive activities to make you dizzying, the kitchen electric exhibition companies hired chefs to use their own kitchen appliances cooked in the color and flavor of food is to let you enjoy. Not only that, AWE2018 During the exhibition, the audience may also have met with well-known performing stars such as Lin Zhiling, Gao Yuanyuan, Na Ying, Lin Xinxing, Shu Qi, and Yang Mi, as well as Fu Yuanhui, Chen Aisen, Xu Jiayu, and Shi Tingjun.
Even if you cannot visit AWE2018 in person, you can learn about AWE2018's primary information through many channels such as the China State Grid PC, home appliance headline APP, and China National Grid WeChat, Weibo Public.