As the benchmark for the appliance industry, the China Household Electrical Appliances and Consumer Electronics Fair (AWE2018) was officially opened at Shanghai International Expo Center. The AWE show will showcased traditional home appliances, consumer electronics, digital appliances and other products under the theme of 'Smart Living, Global Platform' Consumer electronics industry chain products.
2018 The value of every 100th anniversary Panasonic, the first day of the AWE, Panasonic held a grand 2018 appliance strategy conference, the official release of the challenges facing the 2020 goal, Matsushita Electric Appliances will play a comprehensive strength so that China's home appliance business in 2020 Annual sales reached 20 billion yuan goal, and said that in the face of rapidly changing Chinese market, Panasonic appliances will change themselves and achieve a breakthrough.
Four strategies boost 200 billion sales just around the corner
Panasonic Home Appliances (China) Co., Ltd. achieved sales growth of 177% in the previous year in 2017. China has become the second largest overseas market for Panasonic’s home appliance business. In order to achieve annual sales of 20 billion in 2020, Goal, Panasonic Home Appliances (China) Co., Ltd. will take a series of new initiatives in brand, merchandise, marketing, and residential space strategy to help achieve this goal.
New Brand Strategy: Locking up the 'Upstart' Customer Base
With the development of economy, people’s lives are becoming increasingly prosperous. More and more families are pursuing the concept of “health, leisure, and taste”, and these families have higher incomes, and the husbands and wives are more busy and have children. , which is Panasonic's 'new upstart' target customer base. Through the introduction of higher value-added goods, to meet the needs of these people, for them to create more healthy life and leisure time.
In the aspect of commodity strategy, Panasonic will introduce Japan's advanced technology and combine China's actual conditions to develop excellent products suitable for China. Through the combination of European style and Chinese aesthetics, the product will be integrated with the product to create a series of products. Sensing product group. Finally, combining IoT Internet of Things technology, these group products are integrated into the life scene, and finally provide the whole house with intelligent services for the majority of consumers. Realize the whole product from single product to product group, and then to the whole residential space. Strengthen and enhance.
Residential Space Strategy Makes Your Life a Reality
In order to make people's lives a reality, Panasonic has developed a brand-new residential space strategy. Through collaboration with outstanding research institutes and companies, and utilizing the technology advantages of the Internet of Things, Matsushita Electric Appliances will fully realize its value and form an online platform. The closed loop under the line enhances the customer's quality of life in all aspects. With the advancement of technology, it is also possible to continuously upgrade the residential space to create a material and spiritual value for the customer. Through the integration of the house's kitchen , Bathrooms, living rooms and other different spaces, starting from the point of view of life to develop products, to effectively improve people's lifestyle, to create more possibilities for a better life.
Inheriting a 100-year vision Panasonic redefines HOME
The society in the future will be the society of the Internet. At the press conference, Panasonic stated that it will continue to inherit the vision of home appliances for a hundred years in the next 100 years, put forward the concept of 'HOME' and perform a new interpretation: that is, beyond the family space, The development of linkages between the community and the community. HOME will serve as a bridge between home appliances and home appliances, and communication between home appliances and the society. It will include aspects such as health, diet, and entertainment. In the next century, Panasonic hopes to be close to everyone's life. For each person to create a rich and substantial HOME, for everyone to bring 'living life'.
The goddess debut Why Gao Yuanyuan loves Panasonic
As a spokesperson for Matsushita Electric Co., Ltd., the National Goddess Takamado has always had a good impression of Matsushita’s products. At the exhibition, she was very impressed with Matsushita Hui Family and Nanoe nano-ion ion exhibition area. Gao Yuanyuan feels Panasonic products really cover all aspects of life. , And is very intimate in the details of the design, a sense of quality. Especially this year's Matsushita Huijia exhibition area, almost a smart modern home moved to the scene. It creates a home environment both taking into account the internal and external quality of home appliances, more What's important is that we can also manage the health of the owner. It is beyond my knowledge of traditional home appliances.
Matsushita firmly believes that happy life comes from high-quality lifestyle.With the development of artificial intelligence, the future of home appliances will be more and more intelligent, from passive to provide service to take the initiative to provide service evolution, Panasonic is willing to sincerely service and Innovative technological strength keep making progress, bring people a better life.This is not only insisted on a century-old Matsushita Electric Appliances, but also the next one hundred years she will uphold.
Organized by China Household Electrical Appliances Association, China Consumer Electronics Show (AWE) is one of the three major global events in the field of home appliances and consumer electronics. The exhibits include home appliances, consumer electronics, smart home products, home appliances spare parts and ancillary services. AWE 2018 officially opened on March 8, the YORK network reported that the team will bring you the show during the first phase of new products, new technology reports, pay attention to more information about AWE can click on the topics below to understand.
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